Spreads Market Research Reports & Industry Analysis

Decades ago, margarine was considered the “Holy Grail” when it came to controlling the health of your heart. Large companies came out with solid margarine and tub margarine versions of their best-selling premium butter, selling them as low-fat, unsaturated fat alternatives for baking, cooking, and as spreads for toast, pancakes, rolls, and more. Unfortunately, subsequently research showed that the hydrogenation process in the making of margarine can make the product unhealthful. When vegetable oil is turned into a solid by the process of hydrogenation, changes occur in its chemical composition. Trans isomers, or trans fatty acids are created – which have been found to lower HDL, or “good” cholesterol levels. Studies have found that the trans fatty acids found in margarine, a partially hydrogenated product, are worse for your heart than the saturated fats found in butter.

Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.

Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.

In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.

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Spreads Industry Research & Market Reports

  • Sweet Spreads in Azerbaijan

    ... due to the rising cost of sugar, fruits and berries. The most popular taste preferences among consumers remain strawberries, raspberries, cherries and figs, among others. Local consumers enjoy eating preserves with pieces of fruit, whilst ... Read More

  • Sweet Spreads in Argentina

    ... is poised to register another negative performance in this respect in 2023. The reversal in its fortunes is mainly explained by economic factors. Due to their non-essential status, these products are not included in the ... Read More

  • Sweet Spreads in Belgium

    ... out-of-home spending, especially when it came to breakfast, an eating occasion that most Belgian residents preferred to spend at home. At the same time, however, the high level of maturity of the category did not ... Read More

  • Sweet Spreads in Malaysia

    ... breakfast, with local consumers preferring artisanal bread with sweet fillings. Consumers are baking less at home than they were during the COVID-19 crisis, when many consumers used the time provided by home seclusion and social ... Read More

  • Sweet Spreads in South Africa

    ... due to price rises. Apart from the rising price of sweet spreads, the main reason for the expectation of decline in sweet spreads in 2023 is that rising wheat prices have resulted in exceptionally strong ... Read More

  • Cooking Ingredients and Meals in the US

    ... seeing some of the largest jumps due to geopolitical strife and climate crisis. Supply chains have continued to struggle, as sunflower seeds, chilis, olives, and fertiliser have all struggled to meet demand. Product contamination has ... Read More

  • Sweet Spreads in South Korea

    ... the “breadcrumbs prejudice”. This shift emphasises the savoury, wholesome, and nutty flavours found in bread, departing from the typical sweet tastes. Varieties such as ciabatta, wholegrain bread, oatmeal bread, and rye bread are increasingly gaining ... Read More

  • Sweet Spreads in the US

    ... not only as a B2C player but also as an ingredient supplier for confectionery and chilled ready meals illuminated food safety threats in an already tenuous supply chain. The timing was also a doubling of ... Read More

  • Sweet Spreads in Algeria

    ... of trading down. Restrictions on imports also continue to affect sweet spreads, due the lack of availability of international brands. Euromonitor International's Sweet Spreads in Algeria report offers in-depth knowledge of the market at a ... Read More

  • Margarine and Shortening Market, By Product Type (Margarine, Shortening), By Source (Plant-based, Animal-based), By Form (Solid, Liquid), By Application (Baking and Pastry, Cooking and Frying, Spreads and Toppings, Industrial), By End User (Retail, Food Service, Industrial), By Packaging (Tubs, Sticks, Bulk/Industrial Packaging), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Foodservice Distributors), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)

    ... Industrial), By Packaging (Tubs, Sticks, Bulk/Industrial Packaging), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Foodservice Distributors), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific) Margarine is a spread ... Read More

  • HW Cooking Ingredients and Meals in Hong Kong, China

    ... choose cooking ingredients and meals, the natural claim is one of their main concerns. It is widely-perceived that consuming natural foods reduces the likelihood of developing various COVID-19 symptoms as well as other chronic diseases, ... Read More

  • HW Cooking Ingredients and Meals in Poland

    ... portfolio Proste Historie in the form of frozen vegan ready meals that could be prepared in a frying pan or in a microwave. These came in variants such as Chili Sin Carne with Vegetables, Tikka ... Read More

  • HW Cooking Ingredients and Meals in Turkey

    ... been an increase in the availability of packaged dips, which are traditionally consumed at breakfast. These dips include acuka, which is a red pepper dip with walnuts; lutenitsa, which is a spread with red peppers ... Read More

  • HW Cooking Ingredients and Meals in the Netherlands

    ... this was mainly an adjustment after a sharp increase in retail sales of vegetarian cooking ingredients and meals during the pandemic as a result of the many hours spent at home and the closure of ... Read More

  • HW Cooking Ingredients and Meals in the United Arab Emirates

    ... become more aware of and conscious of their food intake, and many are willing to spend on organic offerings, if given a choice. This is particularly relevant in the case of soup. While in retail, ... Read More

  • HW Cooking Ingredients and Meals in Taiwan

    ... with heightened health consciousness, which has been bolstered by the experiences of the COVID-19 crisis, consumers are increasingly demanding more natural products and fewer additives in their food. They are especially wary of added sugar, ... Read More

  • HW Cooking Ingredients and Meals in India

    ... costs. It was relatively easy to mix lower-quality oils, as they would not show up due to the colour and high pungency level of mustard oil, making it challenging to identify. Mustard oil has always ... Read More

  • HW Cooking Ingredients and Meals in Singapore

    ... retail channels for cooking ingredients and meals. Major players have been diversifying their portfolios to offer healthier options with niche product offerings in addition to different flavours, in an attempt to differentiate and tap into ... Read More

  • HW Cooking Ingredients and Meals in Indonesia

    ... by rising health awareness among consumers, a well-established trend that was recently reinforced by concerns surrounding COVID-19. New launches, promotional activities and improvements in the distribution of various brands and product types via specialist stores, ... Read More

  • HW Cooking Ingredients and Meals in Sweden

    ... There is a strong demand for healthier food alternatives in Sweden, and in particular convenient ones. This trend intensified during the pandemic with consumers taking greater ownership of their diet and prioritising their health. Anamma, ... Read More

  • HW Cooking Ingredients and Meals in Italy

    ... products with many stores creating specific areas of their stores dedicated to organic products. There has also been a growing presence of private label products, especially within organic olive oil and organic jams and preserves. ... Read More

  • HW Cooking Ingredients and Meals in Saudi Arabia

    ... obesity and related problems, such as heart disease, has led consumers to demand low fat and low salt options, and many manufacturers have already developed such products. In addition, several producers have begun offering foods ... Read More

  • HW Cooking Ingredients and Meals in Mexico

    ... home during the post-pandemic era suppressed retail sales of packaged food generally, especially cooking ingredients and meals. Mexicans are famously fond of eating out, either for leisure and social purposes or as a necessity due ... Read More

  • HW Cooking Ingredients and Meals in South Korea

    ... categories, and consumers’ attention has not yet been captured. However, South Korean consumers looked for low sugar products more in 2022, in line with the soaring popularity of no sugar products in soft and alcoholic ... Read More

  • HW Cooking Ingredients and Meals in Spain

    ... and meals. Despite the temporary downhill across some claims, Spaniards are becoming increasingly interested in vegan options, with strong growth also recorded by plant-based and vegetarian claims in 2022. The rising perception that these products ... Read More

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