Spreads Market Research Reports & Industry Analysis

Decades ago, margarine was considered the “Holy Grail” when it came to controlling the health of your heart. Large companies came out with solid margarine and tub margarine versions of their best-selling premium butter, selling them as low-fat, unsaturated fat alternatives for baking, cooking, and as spreads for toast, pancakes, rolls, and more. Unfortunately, subsequently research showed that the hydrogenation process in the making of margarine can make the product unhealthful. When vegetable oil is turned into a solid by the process of hydrogenation, changes occur in its chemical composition. Trans isomers, or trans fatty acids are created – which have been found to lower HDL, or “good” cholesterol levels. Studies have found that the trans fatty acids found in margarine, a partially hydrogenated product, are worse for your heart than the saturated fats found in butter.

Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.

Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.

In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.

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Spreads Industry Research & Market Reports

  • Latin America Nut Based Spread Market Report and Forecast 2023-2028

    ... billion in 2022. Aided by the increasing consumption of healthy, nutrient-dense foods and the growing applications of nut-based spreads in a variety of culinary preparations, the market is projected to further grow at a CAGR ... Read More

  • Sweet Spreads Packaging in Romania

    ... rigid containers continued to record strong growth within chocolate spreads. Firstly, these containers offer airtight seals, ensuring the preservation of the product's freshness and flavour over an extended period, which is especially important for sweet ... Read More

  • Sweet Spreads Packaging in South Korea

    ... and honey was the only category to see a decline. Indeed, packaging volumes of chocolate spreads have been surging in South Korea, from a low base, and growth continued in 2022. This is partly because ... Read More

  • Sweet Spreads Packaging in the United Arab Emirates

    ... This is because these containers are cost-effective to manufacture, making them an attractive option for businesses looking to minimise packaging expenses. Despite being thin, these containers are durable and can withstand the rigours of shipping ... Read More

  • Sweet Spreads Packaging in Sweden

    ... returned to work, school and social lives, they continued to lead more home-centred lifestyles compared with the pre-pandemic period, leaving more time for longer and more indulgent breakfasts and snacks in the home. Breakfast remains ... Read More

  • Sweet Spreads Packaging in Vietnam

    ... and potential medicinal properties. As consumers seek healthier and more natural sweeteners, honey has gained popularity as a preferred choice. Secondly, honey is a versatile ingredient used in various culinary applications, including cooking, baking and ... Read More

  • Sweet Spreads Packaging in Poland

    ... cheaper alternative, with this latter pack type again recording double-digit percentage growth in 2022. Rigid plastic has the advantages of being lighter and more robust than glass. Nonetheless, glass jars are favoured by brands because ... Read More

  • Sweet Spreads Packaging in South Africa

    ... products in South Africa. These products are generally perceived as being both natural and healthy by local consumers, with health awareness rising, particularly since the pandemic, and parents looking for heathier snacks such as peanut ... Read More

  • Sweet Spreads Packaging in the United Kingdom

    ... However, erratic food harvests on account of inclement weather and supply chain disruptions caused by the Russia-Ukraine war had a significant impact on the availability of key ingredients in the category. Sunflower oil, for example, ... Read More

  • Sweet Spreads Packaging in Switzerland

    ... remained far above the pre-pandemic level. Jams and preserves continued to account for the highest packaging volumes within sweet spreads in Switzerland in 2022, and also saw the strongest growth. This can be attributed to ... Read More

  • Sweet Spreads Packaging in the Netherlands

    ... spreads packaging in the Netherlands stagnated towards the end of the review period. This was attributed to greater mobility outside of the home and changing consumer preferences and dietary habits. Dutch consumers are increasingly conscious ... Read More

  • Sweet Spreads Packaging in Saudi Arabia

    ... remains unaffected and prolonging its shelf life. In addition, since glass is transparent, it allows consumers to inspect the contents of the package, which is particularly relevant for categories such as honey and jams and ... Read More

  • Sweet Spreads Packaging in Spain

    ... around the pre-pandemic level. Although the dominant pack types for sweet spreads packaging are glass jars, thin wall plastic containers, and PET jars, they all saw declining packaging volumes in 2022. Meanwhile, although rising from ... Read More

  • Sweet Spreads Packaging in Singapore

    ... largest category in sweet spreads packaging in Singapore, remained above 2019 levels. Demand was attributed to changing dietary preferences and a growing interest in healthier and natural food options. Singaporeans are becoming more health-conscious and ... Read More

  • Sweet Spreads Packaging in Thailand

    ... available in various retail channels has been widening. PET jars and thin wall plastic containers are the most widely used pack types in chocolate spreads in Thailand due to a combination of practicality and consumer ... Read More

  • Butter and Spreads in Brazil

    ... dairy products. In the past year, for some categories it has been more advantageous to import dairy products than buy them from local producers. 2022 saw numerous constraints in the dairy industry that impacted the ... Read More

  • Sweet Spreads Packaging in the Philippines

    ... jars provide an attractive and sturdy packaging option that preserves the freshness and flavour of chocolate spreads. They are also easily recyclable, aligning with sustainability efforts. The rigid plastic formats, PET bottles and thin wall ... Read More

  • Sweet Spreads Packaging in the US

    ... Nevertheless, sales remained above the pre-pandemic level. Although PET and glass jars continued to lead sweet spreads packaging in 2022, thin wall plastic containers increased its pack type share from a low base in 2022. ... Read More

  • 2023 Preserves, Jellies, Jams, Peanut Butter, and Honey Wholesale Global Market Size & Growth Report with COVID-19 & Recession Risk Impact

    ... & Growth Report covers market size, revenue, growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, ... Read More

  • Sweet Spreads Packaging in Japan

    ... greater mobility outside of the home and fewer breakfast or snacking occasions. Euromonitor International's Sweet Spreads Packaging in Japan report offers insight into key trends and developments driving packaging across the category. The report also ... Read More

  • Sweet Spreads Packaging in Malaysia

    ... category. Meanwhile, despite seeing a decline in packaging volumes, glass jars continued to gain pack type share in 2022, for a few reasons. Glass jars have aesthetic appeal, and are usually associated with premium quality. ... Read More

  • Sweet Spreads Packaging in Mexico

    ... 2020 due to home seclusion, as it gave rise to increasing snacking occasions and sweet spreads represented a convenient and comforting snack. However, in 2021, as the category normalised and consumers began to question their ... Read More

  • Nut Butter Market Research Report Forecast till 2028

    ... are the key market drivers improving the market development. The interest in plant-based butter choices, for example, seeds has flooded because of the developing wellbeing worries over the utilization of dairy butter because of its ... Read More

  • Butter and Spreads in Ukraine

    ... to support Ukraine’s economy while it continues to cope with the impact of Russia’s war in the country. This step has provided a big boost to local butter manufacturers which have seen heavy losses since ... Read More

  • Butter and Spreads in the Netherlands

    ... a notable deficit of milk fat in the global markets underpinning the price hikes for butter. At the same time, escalating energy costs and a surge in packaging overheads remain key factors exacerbating the unit ... Read More

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