Spreads Market Research Reports & Industry Analysis
Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.
Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.
In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.
Spreads Industry Research & Market Reports
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Sweet Spreads in Denmark
... sweeteners like agave, stevia, and maple syrup. While there is still some interest in premium, organic, and flavoured honey, overall sales have been affected by the higher cost of local honey production and cheaper imported ... Read More
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Sweet Spreads in Bulgaria
... Bulgaria over 2024, salaries continued to increase, and packaging and transportation costs remained high for manufacturers, thus putting upward pressure on price. The only category to witness sales decline was jams and preserves, mainly due ... Read More
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Sweet Spreads in Canada
... spreads has been strengthening in a trend that is set to intensify. Canadians are increasingly concerned with their sugar intake, with growing numbers limiting consumption and actively seeking out products with more natural ingredients. The ... Read More
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Sweet Spreads in the United Arab Emirates
... additives. This trend is particularly evident in the rising popularity of nut and seed based spreads, fuelled by millennials and Generation Z consumers who are increasingly exploring the health benefits of these nutritious alternatives. Euromonitor ... Read More
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Sweet Spreads in the Philippines
... growth in consumption of chocolate spreads and nut and seed based spreads. With white bread as a staple and traditional bakeries known as panaderya popular, consumers continue to gravitate towards chocolate and nut and seed ... Read More
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Sweet Spreads in France
... and seed based spreads is robust in both value and volume terms, while chocolate spreads is also seeing a positive, albeit not as strong, performance. These areas are supported by the indulgence aspect of chocolate ... Read More
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Sweet Spreads in Colombia
... Colombia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and ... Read More
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Sweet Spreads in New Zealand
... has a solid reputation internationally as a leading producer of honey, with local manuka honey seeing strong demand abroad. New Zealand hives produce over 25,000 tonnes of honey each year, with production levels having more ... Read More
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Sweet Spreads in Sweden
... Value-added features, such as lower sugar content, plant-based or enhanced flavours and texture experiences, have reinvigorated the category and led to a slightly better volume growth over 2024. For example, the new Printzells Hasselnötskräm Créme ... Read More
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Sweet Spreads in Dominican Republic
... associated with bread consumption, such as sweet spreads. As inflation began to stabilise, prices returned to a more predictable level, and consumers felt more comfortable exploring new flavours and options. This shift in behaviour has ... Read More
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Sweet Spreads in Greece
... sugar substitute, even in coffee. Home-made salad dressings containing honey are also very popular among Greeks. However, honey faced strong challenges in 2024. The impact of climate change on the bee population and honey production ... Read More
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Sweet Spreads in Bolivia
... population, as this product type has traditionally been widely used to treat cold and flu symptoms in the country, and appreciation for its immune-strengthening properties has increased in the wake of the pandemic. In addition, ... Read More
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Sweet Spreads in Ukraine
... consumers have improved availability of fresh produce during the cold season. As such, jams and preserves are facing competition from homemade alternatives as consumers increasingly look to save money and opt for more affordable options. ... Read More
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Sweet Spreads in Germany
... industry, including limited innovation. Many brands struggle to introduce exciting new flavours or formats that resonate with health-conscious consumers. As a result, there is little incentive for consumers to continue purchasing traditional chocolate spreads, which ... Read More
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Sweet Spreads in Turkey
... coca was due to a low global yield of cocoa production in 2023/2024, resulting in a global price increase. With price sensitivity in place in Turkey, the growth of chocolate spreads has been limited. As ... Read More
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Sweet Spreads in Estonia
... in what is a mature product area. While value sales are less for jam and preserves, it is expected to register higher volume growth in 2024. Part of the reason for this is with sugar ... Read More
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Sweet Spreads in China
... lack of consumer spending confidence, along with an increasing focus on health, fitness, and weight management, leading consumers to be more cautious about their sugar intake. Euromonitor International's Sweet Spreads in China report offers in-depth ... Read More
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Sweet Spreads in Azerbaijan
... is also expected to register the highest volume growth. Among the most popular flavours in jams and preserves are cherry, sweet cherry, strawberry and raspberry. In terms of value growth, chocolate spreads is expected to ... Read More
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Sweet Spreads in Argentina
... in demand, notably in the largest category of jams and preserves. In 2023, the country’s economic crisis urged consumers to cut back on non-essential products, a trend that has continued into 2024. Supply issues led ... Read More
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Sweet Spreads in Belgium
... decline in sweet spreads. Firstly, maturity on the landscape challenged sales, while high price points led consumers to reduce the volume they purchased, while others simply stopped buying sweet spreads. The latter factor proved especially ... Read More
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Sweet Spreads in Austria
... sweet spreads are perceived as less essential than, say, edible oils or cooking sauces, and so this is an area where consumers can easily cut back or trade down to cheaper options and/or lower quantities. ... Read More
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Sweet Spreads in Australia
... meal preparation at home, largely because Australians are becoming more mindful of their sugar intake. With rates of obesity and diabetes in the country rising, many consumers are moving away from high-sugar products such as ... Read More
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Butter and Spreads in Brazil
... to the southeast and drought to the south, the latter, which started in 2023, and has continued to spread damage over 2024, reversed the situation. These weather trends, added to neglect and human action over ... Read More
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Sweet Spreads in Hong Kong, China
... foodservice channel. Eating breakfast at home has become less common in Hong Kong due to the return of busy lifestyles for consumers. The limited time available in the mornings for residents to prepare breakfast and ... Read More
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Sweet Spreads in South Korea
... preserves is also adapting to the demand for low sugar and low calorie options. Consequently, companies in this category are increasingly using alternative sweeteners, such as allulose and erythritol, and continuously introducing sweet spreads that ... Read More
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