Consumer Behavior Market Research Reports & Industry Analysis

Understanding what drives consumer behavior and purchase decisions is at the heart of a successful business plan. The modern day food and beverage industry is alive with buzzwords that are affecting consumer purchase patterns. From the movement toward non-GMOs in food and beverage products to conscientious consumer decisions to combat the obesity epidemic by seeking out sugar alternatives, gluten-free products, and foods fortified with probiotics and antioxidants, all these things must be taken into consideration when targeting American grocery shoppers.

MarketResearch.com offers an extensive collection of consumer behavior related food and beverage reports providing insights into purchasing behavior, shopper tendencies and motivation, consumer attitudes, trends, analysis, opportunities, projections, sales, and marketing strategies. Specifics on market share, segmentation, size, and growth in the US and global markets are also featured.

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Consumer Behavior Industry Research & Market Reports

  • Frozen Food - Trend Overview, Consumer Insight and Strategies

    ... 2017, however the frozen fruit and vegetable markets have performed the strongest. The demand for frozen produce has increased in recent years, due to the long shelf life and perceived cost-effectiveness, which significantly appeals to ... Read More

  • Personalized Nutrition Market by Product Type (Active Measurement and Standard Measurement), Application, End Use (Direct-to-Consumer, Wellness & Fitness Centers, Hospitals & Clinics, and Institutions), Form and Region - Global Forecast to 2027

    ... the global personalized nutrition market size is estimated to be valued at USD 11.3 Billion in 2022. It is projected to reach USD 23.3 Billion by 2027, recording a CAGR of 15.5%, in terms of ... Read More

  • Food Waste & Upcycling: Trends & Opportunities in Sustainability

    ... Packaged Facts’ November 2022 National Online Consumer Survey found that 61% of consumers strongly agree that they are concerned about rising food prices, and for good reason. According to the U.S. Department of Agriculture (USDA) ... Read More

  • Inflation Surge: Packaged and Fresh Food

    ... their income level, price sensitivity and brand loyalty. Responses include changing to private label or cheaper brands, and buying at discounters. Companies are responding to rising costs by cutting margins, reducing pack sizes, replacing ingredients ... Read More

  • Fresh Food - Consumer Spend Analysis

    ... coping with lower income levels or unemployment. Although the number of consumers receiving a lower income due to the COVID-19 pandemic has decreased slightly, the number of consumers who are unemployed due to the pandemic ... Read More

  • Dairy & Egg Alternatives: Plant-Based & Animal-Free Products, 2nd Edition

    ... by going vegan or vegetarian, but many more are simply reducing consumption of animal products with a flexitarian or semi-vegetarian diet. Eating plant-based dairy or egg alternatives instead of conventional animal products is more environmentally ... Read More

  • Navigating the Cost-of-Living Crisis

    ... on living standards leads to decreasing discretionary spending, trading down to more affordable items, such as private label, and more frequent visits to discounters. Meanwhile, businesses try to stay afloat by increasing prices, moderating volumes ... Read More

  • Consumer Insights on Work-From-Home Habits

    ... set up to do work from home report working from home all or most of the time, compared to only 17% in May 2020. Even before the COVID-19 outbreak, work-from-home jobs were expanding as many ... Read More

  • Sustainability and Ethics TrendSights Analysis, 2022 - Consumers Adapting to More Sustainable Patterns of Consumption

    ... consumer insight studies. It explores how global challenges are serving as a wake-up call as societies gradually adapt to more sustainable patterns of consumption. Environmental challenges are serving as a global wake-up call as societies ... Read More

  • Global Gut Health

    ... the topic of gut health (globally, regionally, and across 23 individual countries) to help companies better understand shopper motivations and attitudes, allowing them to connect more powerfully with their targets and bring market solutions faster ... Read More

  • The World of Wellness: Exploring the Trends that are here to Stay

    ... this report, HealthFocus explores the health and nutrition trends that companies have heavily invested in to see where they stand two years into the COVID-19 pandemic. This new report provides an in-depth global analysis from ... Read More

  • Vegan, Vegetarian, and Flexitarian Consumers, 2nd Edition

    ... or vegetarian, but many more are simply reducing consumption of animal products with a flexitarian or semi-vegetarian diet. The pandemic has expanded interest in healthy eating and lifestyles, and in turn led to growing awareness ... Read More

  • Consumer values and behaviour in the United Kingdom

    ... Consumer values and behaviour in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, ... Read More

  • Textured Vegetable Protein Market by Type (Slices, Chunks, Flakes, and Granules), Source (Soy, Wheat, and Pea), Application (Meat Alternatives, Cereals & Snacks), Form (Dry and Wet), Nature and Region - Global Forecast to 2027

    ... global textured vegetable protein market is estimated to be valued at USD 1.4 billion in 2022. It is projected to reach USD 1.9 billion by 2027, recording a CAGR of 6.9% during the forecast period. ... Read More

  • Consumer Behavior 2023

    ... presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries ofcurrent research and other information useful for retailers, marketers, advertisers, andbusiness consultants are presented. W hile there are other publications focusing ongeneral ... Read More

  • Oral Hygiene Market Overview - Consumer Behavior, Innovations, News and Deals Analysis, 2022

    ... COVID-19 pandemic due the essential status of the majority of its categories. This report provides an overview of market characteristics and shopping behavior driving innovation in the oral hygiene sector. Scope While COVID-19 slowed retail ... Read More

  • Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific

    ... link between rising longevity and consumers’ search for a healthy life and highlights the potential impact of the behaviour of healthier consumers on consumer goods industries in the years to come through three lenses - ... Read More

  • Office Coffee Service in the U.S.: Market Trends and Opportunities, 5th Edition

    ... May 2022 survey that 27% of consumers still report working from home full-time more often compared to pre-COVID-19-schedules, while 23% of consumers report working from home part-time more often than they did before the pandemic. ... Read More

  • Consumer Types in Japan

    ... consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the four consumer types in Japan. Euromonitor's Consumer Types ... Read More

  • Global Trend Study - Australia Report

    ... around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for anyone with a need to understand ... Read More

  • Global Trend Study - Mexico Report

    ... around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for anyone with a need to understand ... Read More

  • Global Trend Study - Vietnam Report

    ... around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for anyone with a need to understand ... Read More

  • Global Trend Study - Germany Report

    ... around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for anyone with a need to understand ... Read More

  • Global Trend Study - India Report

    ... around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for anyone with a need to understand ... Read More

  • Global Trend Study - Canada Report

    ... around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for anyone with a need to understand ... Read More

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