Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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Energy Drinks in New Zealand
... volume sales during the year. Indeed, the category maintained rising volume sales throughout the review period. Although many aspects of the New Zealand lifestyle were interrupted by the pandemic, including the consumption occasions associated with ... Read More
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Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 312111
... Forecasts to 2030, NAIC 312111 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled ... Read More
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Energy Drinks in the U.S. through 2027
... leaders. This research report from Beverage Marketing Corporation looks at the energy category and its sub-sectors and nuances such as diet vs. regular, healthy energy, organic, high-end energy and shots. It profiles companies and brands ... Read More
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Energy Drinks in South Korea
... expected to return to the 2019 level in 2023. However, the off-trade channel accounts for the vast majority of sales, and sales actually increased throughout the review period, including in the first year of the ... Read More
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Energy Drinks in Greece
... hit maturity and continues to grow. Factors that are contributing to growth include the re-opening of the market post-pandemic, with consumers having busy lifestyles once more, boosting demand for energy drinks. The re-opening of nightclubs ... Read More
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Energy Drinks in Egypt
... brands. However, the launch of Sting from Rockstar Inc (PepsiCo Inc), has shaken up the energy drinks category since it emerged in 2021. Supported by heavy marketing investment, with millions of dollars spent on advertising ... Read More
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Energy Drinks in Denmark
... drinks still account for a larger share of sales, though, as in other areas of soft drinks, the category is seeing a notable shift towards reduced sugar variants as consumers become increasingly concerned about the ... Read More
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Energy Drinks in Vietnam
... flavour, as well for their ability to offer a stamina boost when they need to stay up late, for example to prepare for an exam or to meet a work deadline, or when out socialising ... Read More
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Energy Drinks in Colombia
... off-trade and on-trade channels, albeit at a slower pace, as consumers remain budget-conscious amidst inflationary pressures. Euromonitor International's Energy Drinks in Colombia report offers a comprehensive guide to the size and shape of the market ... Read More
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Energy Drinks in France
... soft drinks market in recent years thanks to a high number of innovations. In the last few years, millions of new households were attracted to the category according to local sources. This is partly a ... Read More
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Energy Drinks in Azerbaijan
... drinks as a vital part of their active lifestyles. However, energy drinks are not just a trendy option for young people. They are consumed for the energy boost they provide to support daily physical and ... Read More
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Energy Drinks in Belgium
... significantly increased in recent years and still exhibits potential for further expansion. What once started as taurine-based drinks has now evolved into energy drinks with diverse attributes. The category has undergone significant transformation, expanding beyond ... Read More
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Energy Drinks in Argentina
... American countries. Off-trade volume sales are driven by daily consumption habits, in part due to the successful performance of Coca-Cola Argentina with Monster, the recovery of Red Bull from previous imports restrictions, and the development ... Read More
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US CBD-Infused Beverages Market Research Report Forecast to 2030
... 2030, and is expected to reach USD 4,221.23 million in 2030. During this period, the market saw a surge in new product launches, with various companies introducing a wide range of CBD-infused beverages, including sparkling ... Read More
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Energy Drinks in Brazil
... the two biggest brands in energy drinks in off-trade volume terms in 2023 – they fought for the podium in the review period. However, national and regional players are moving slowly into the spotlight, bringing ... Read More
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Energy Drinks in the United Kingdom
... to experience double-digit growth in current value terms both on-trade and off-trade. This growth can be attributed to multiple factors, including price rises, innovation in flavour, a wider variety of reduced sugar products, and new ... Read More
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Global Glucuronolactone Market 2023-2027
... period. This comprehensive intelligence report delves into global procurement strategies, offering valuable insights into pricing models, supplier selection criteria, and category management objectives. Unlocking Growth Opportunities To unlock incremental growth and leverage spend momentum, it ... Read More
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Global Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports ... Read More
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Germany Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy ... Read More
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North America Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail ... Read More
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France Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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Japan Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks ... Read More
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United Kingdom (UK) Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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Canada Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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Mexico Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy ... Read More
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