Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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Energy Drinks in Azerbaijan
... drinks as a vital part of their active lifestyles. However, energy drinks are not just a trendy option for young people. They are consumed for the energy boost they provide to support daily physical and ... Read More
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Energy Drinks in Belgium
... significantly increased in recent years and still exhibits potential for further expansion. What once started as taurine-based drinks has now evolved into energy drinks with diverse attributes. The category has undergone significant transformation, expanding beyond ... Read More
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Energy Drinks in Algeria
... benefitting from people leading busy lifestyles, who need a quick pick-me-up. In addition, the population of 6-18 year-olds is also the fastest growing age group in Algeria and this is a key consumer base of ... Read More
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Energy Drinks in Argentina
... American countries. Off-trade volume sales are driven by daily consumption habits, in part due to the successful performance of Coca-Cola Argentina with Monster, the recovery of Red Bull from previous imports restrictions, and the development ... Read More
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Energy Drinks in the Czech Republic
... This performance was influenced by people returning to offices and other jobs where they may need energy boosts to get through the day. In this light, an energy drink is becoming a beverage that is ... Read More
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Energy Drinks in Saudi Arabia
... at discouraging the consumption of such products with the government aiming to promote healthy food initiatives as part of its overall Vision 2030 goals. Euromonitor International's Energy Drinks in Saudi Arabia report offers a comprehensive ... Read More
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US CBD-Infused Beverages Market Research Report Forecast to 2030
... 2030, and is expected to reach USD 4,221.23 million in 2030. During this period, the market saw a surge in new product launches, with various companies introducing a wide range of CBD-infused beverages, including sparkling ... Read More
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Energy Drinks in Brazil
... the two biggest brands in energy drinks in off-trade volume terms in 2023 – they fought for the podium in the review period. However, national and regional players are moving slowly into the spotlight, bringing ... Read More
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Energy Drinks in Japan
... materials, packaging, and transportation, energy drinks manufacturers increased the prices of their products. For instance, in February 2023, Asahi Soft Drinks Co Ltd increased the price of Monster Energy by 12%. For the 355ml product, ... Read More
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Energy Drinks in the United Arab Emirates
... children and teenagers, who are becoming increasingly interested in energy drinks in the United Arab Emirates. This trend is raising concerns among parents, teachers and doctors. Generally, energy drinks are high in caffeine and there ... Read More
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Energy Drinks in South Africa
... flavours. Interest in Switch Energy peaked when it introduced its Springbok Edition (the South African rugby team) for 2023 in both regular and reduced sugar offerings via in-store and social media platforms. This edition garnered ... Read More
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Energy Drinks in Norway
... with some consumers drinking one or two bottles/cans a day as part of their usual routine. Students and young adults often purchase these products with the belief that it will help boost their energy and ... Read More
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Energy Drinks in the United Kingdom
... to experience double-digit growth in current value terms both on-trade and off-trade. This growth can be attributed to multiple factors, including price rises, innovation in flavour, a wider variety of reduced sugar products, and new ... Read More
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Energy Drinks in Dominican Republic
... growth in current value terms in 2023, with this being fuelled by significant price hikes, which are linked to elevated inflation and rising production costs. Euromonitor International's Energy Drinks in Dominican Republic report offers a ... Read More
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India Energy Drinks Market By Product Type (Drinks, Shots, and Mixers), By Type (Caffeinated and De-caffeinated), By Distribution Channel (Offline, Online), By Region, By Competition Forecast & Opportunities, 2019-2029F
... valued at USD 2.9 billion in 2023, is poised for substantial growth in the forecast period with an anticipated CAGR of 5.9% through 2029. This market has witnessed impressive growth and transformation recently, mirroring shifts ... Read More
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Global Glucuronolactone Market 2023-2027
... period. This comprehensive intelligence report delves into global procurement strategies, offering valuable insights into pricing models, supplier selection criteria, and category management objectives. Unlocking Growth Opportunities To unlock incremental growth and leverage spend momentum, it ... Read More
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Global Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports ... Read More
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Germany Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy ... Read More
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North America Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail ... Read More
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France Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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Japan Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks ... Read More
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United Kingdom (UK) Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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Canada Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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Mexico Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy ... Read More
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United States (US) Functional Drinks Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of ... Read More
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