Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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Energy Drinks in Costa Rica
... a solid performance overall. Penetration of energy drinks continues to expand in the off-trade as the number of consumption occasions rises, while on-trade sales have benefited greatly from the economy reopening post-pandemic as Costa Ricans ... Read More
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Energy Drinks in Canada
... energy drink consumption. The brands were recalled because of their caffeine content and labelling violations. Euromonitor International's Energy Drinks in Canada report offers a comprehensive guide to the size and shape of the market at ... Read More
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Energy Drinks in Ecuador
... offered in PET packaging, a trend spearheaded by the two prominent contenders, V220 by Tesalia Spring Company and Vive100 by Quala. This impressive growth trajectory is also being spurred by intense price competition between these ... Read More
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Energy Drinks in Peru
... of energy drinks. As social activities resumed, the consumption of energy drinks for prolonged work hours, study sessions, and to counter the effects of alcohol-induced drowsiness gained momentum. Euromonitor International's Energy Drinks in Peru report ... Read More
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Energy Drinks in Bolivia
... and also price stability drive volume sales. Euromonitor International's Energy Drinks in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Energy Drinks in Bosnia and Herzegovina
... the boost from energy drinks, both for physical activities and to get a cognitive boost when studying. Many young people also consume energy drinks when partying. Euromonitor International's Energy Drinks in Bosnia and Herzegovina report ... Read More
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Energy Drinks in Morocco
... available and consumed in bigger cities. Moreover, energy drinks consumption became popular among consumers aged 18-24, thanks to huge advertisements and the sponsorship of sports activities. For example, Red Bull has actively sponsored extreme sports, ... Read More
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Energy Drinks in Finland
... social media presence and in partnerships with influencers and celebrities. Since the pandemic, volume sales of energy drinks have almost doubled in the off-trade, where the bulk of sales are made. Higher prices in 2023 ... Read More
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Energy Drinks in Israel
... the brand’s expansion – and, indeed, its development, in which the YouTube stars KSI and Logan Paul played a role – highlight the importance of digital channels in the category and the younger demographic that ... Read More
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Energy Drinks in Greece
... hit maturity and continues to grow. Factors that are contributing to growth include the re-opening of the market post-pandemic, with consumers having busy lifestyles once more, boosting demand for energy drinks. The re-opening of nightclubs ... Read More
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Energy Drinks in Egypt
... brands. However, the launch of Sting from Rockstar Inc (PepsiCo Inc), has shaken up the energy drinks category since it emerged in 2021. Supported by heavy marketing investment, with millions of dollars spent on advertising ... Read More
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Energy Drinks in Portugal
... of energy drinks is improving in line with marketing actions seen by Red Bull and Monster. Although there are still barriers to the consumption of energy drinks, they have reduced over the years as players ... Read More
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Energy Drinks in Hungary
... consumers to reduce their purchases of non-essential items like energy drinks. Despite consumer demand for added-value products, particularly in the form of energy boosters, energy drinks in Hungary is relatively mature and dominated by established ... Read More
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Energy Drinks in Poland
... to the rising prices caused by the newly launched sugar tax, and in 2022 it registered robust volume growth as inflation soared. Nevertheless, volume sales have come under pressure in 2023, with a much slower ... Read More
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Energy Drinks in Ireland
... The penetration of energy drinks in Ireland remained quite low, with growth mainly coming from new consumers or new consumption times. For example, more Irish consumers consumed energy drinks during the day to provide them ... Read More
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Energy Drinks in Bulgaria
... stevia. This evolution aligns energy drinks more closely with sports, exercise and wellness, appealing to a broader consumer base. Euromonitor International's Energy Drinks in Bulgaria report offers a comprehensive guide to the size and shape ... Read More
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Energy Drinks in the Netherlands
... explained by increased appreciation for the stimulant effect of these products as consumer lifestyles have become busier due to the resumption of pre-pandemic routines. Additionally, with people spending more time out and about thanks to ... Read More
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Energy Drinks in Denmark
... drinks still account for a larger share of sales, though, as in other areas of soft drinks, the category is seeing a notable shift towards reduced sugar variants as consumers become increasingly concerned about the ... Read More
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Energy Drinks in the Philippines
... and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Energy Drinks in the US
... products is expected to allow it to continue growing its off-trade volume sales and share in 2023. Meanwhile, regular energy drinks is set to see a decline in its off-trade volume sales in 2023. Celsius ... Read More
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Energy Drinks in Italy
... This positive performance is being driven by several factors, one key aspect of which is consumer demand for energy-boosting (and functional) benefits over those of simply hydration, thus posing greater competition to sports drinks. Innovation ... Read More
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Energy Drinks in Vietnam
... flavour, as well for their ability to offer a stamina boost when they need to stay up late, for example to prepare for an exam or to meet a work deadline, or when out socialising ... Read More
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Energy Drinks in Colombia
... off-trade and on-trade channels, albeit at a slower pace, as consumers remain budget-conscious amidst inflationary pressures. Euromonitor International's Energy Drinks in Colombia report offers a comprehensive guide to the size and shape of the market ... Read More
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Energy Drinks in Spain
... drinks is expected to see stabilisation in the off-trade channel in 2023, with only marginal growth anticipated. However, this trend has come amidst the notable shift in volumes towards reduced sugar energy drinks in Spain, ... Read More
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Energy Drinks in France
... soft drinks market in recent years thanks to a high number of innovations. In the last few years, millions of new households were attracted to the category according to local sources. This is partly a ... Read More
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