Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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Canada: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Canada and describes ... Read More
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Panama: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Panama and describes ... Read More
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Energy Drinks Market Share, Size, Trends, & Industry Analysis Report By Product (Non-alcoholic, Alcoholic); By Type; By Distribution; By Region, Segment Forecasts, 2024 - 2032
... USD 137.52 Billion by 2032, according to a new study by Polaris Market Research. The report “Energy Drinks Market Share, Size, Trends, Industry Analysis Report, By Product (Non-alcoholic, Alcoholic); By Type; By Distribution; By Region; ... Read More
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Global Energy Drinks Market Report, History and Forecast 2019-2030
... million by 2030, growing at a CAGR of 5.79 % during the forecast period 2024-2030. North American market for Energy Drinks is estimate at $ 12,226.67 million in 2023 and will reach $ 18,924.24 million ... Read More
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Oman: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Oman and describes ... Read More
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Sweden: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Sweden and describes ... Read More
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Nicaragua: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Nicaragua and describes ... Read More
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Thailand: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Thailand and describes ... Read More
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Romania: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Romania and describes ... Read More
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Energy Drinks in Singapore
... years. The sustained consumption of energy drinks can partly be attributed to the full resumption of nightlife, prominent events such as the F1 Grand Prix, the influx of tourists, as well as the resumption of ... Read More
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Energy Drinks in Taiwan
... to pre-pandemic routines, overall demand was buoyed by increased appreciation for the stimulant effect of these products, particularly among young urban professionals. The frequent launch of new flavours also helped to maintain strong interest in ... Read More
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Energy Drinks in Ukraine
... volunteers, doctors, armed forces, and other people looking for an energy boost as they looked to cope with the additional burden created by Russia’s war in Ukraine. Not only have retail sales of energy drinks ... Read More
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Energy Drinks in New Zealand
... volume sales during the year. Indeed, the category maintained rising volume sales throughout the review period. Although many aspects of the New Zealand lifestyle were interrupted by the pandemic, including the consumption occasions associated with ... Read More
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Energy Drinks in Georgia
... in also growing and this is supporting volume growth. Consumers lead increasingly busy lives and in particular younger people appreciate the boost from energy drinks, both for physical activities and to get a cognitive boost ... Read More
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Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 312111
... Forecasts to 2030, NAIC 312111 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled ... Read More
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Energy Drinks in the U.S. through 2027
... leaders. This research report from Beverage Marketing Corporation looks at the energy category and its sub-sectors and nuances such as diet vs. regular, healthy energy, organic, high-end energy and shots. It profiles companies and brands ... Read More
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Energy Drinks in Slovakia
... ability to spend on relatively expensive soft drinks, such as energy drinks. This spurred manufacturers to launch price promotions and discounts, sparking a new wave of price competition in 2023. The aim was to cater ... Read More
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Energy Drinks in Turkey
... energy drinks brands in regular format. Furthermore, Coca-Cola's strategic focus on its Monster brand, alongside the acquisition of the Predator brand, has played a significant role in boosting overall retail volume sales. Euromonitor International's Energy ... Read More
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Energy Drinks in Romania
... is also contributing positively to the evolution of the category, raising awareness and appealing to consumers through more affordable price points. Despite this, rising inflation has slowed down the volume sales, as Romanians saw their ... Read More
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Energy Drinks in Croatia
... widely consumed at festivals and parties. It is also popular as a cocktail mixer, with Red Bull and vodka being a popular cocktail in Croatia among young people. In addition, energy drinks is also increasingly ... Read More
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Energy Drinks in Sweden
... enjoyed healthy increases in demand during the year. Regular energy drinks continued to rebound from the steep decline in retail volume sales during the COVID-19 pandemic. There was also some new product development in regular ... Read More
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Energy Drinks in Nigeria
... and other potentially unhealthy stimulants. Available in a 400ml PET bottle, it has found shelf space in various retail outlets. Other entrants include Reaktor energy drink (500ml PET bottle) by Planet Bottling Company in 2023, ... Read More
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Energy Drinks in Guatemala
... workers, farmers, or workers on night or long shifts. Energy drinks are also consumed by taxi drivers and more recently among people who work making deliveries. Traditionally, energy drinks have been positioned as a source ... Read More
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Energy Drinks in Chile
... following, not only in the off-trade channel but also via on-trade. Despite facing a challenging economic context and high inflation in 2023, the category continues to expand, albeit at a slower pace compared to previous ... Read More
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Energy Drinks in South Korea
... expected to return to the 2019 level in 2023. However, the off-trade channel accounts for the vast majority of sales, and sales actually increased throughout the review period, including in the first year of the ... Read More
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