Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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Energy Drinks Market: Industry Size, Share, Competition, Trends, Growth Opportunities and Forecasts by Region - Insights and Outlook by Product, 2024 to 2031
... and Outlook to 2031 The Global Energy Drinks Market Research Report is a comprehensive and insightful analysis designed to assist stakeholders, industry professionals, and decision-makers in identifying Energy Drinks market potential and winning strategies for ... Read More
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U.S. New Age beverages through 2027
... consumer perceptions, meet similar need states and often compete for scarce shelf space, invaluable consumer loyalty and key consumption moments. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers and innovations ... Read More
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Energy Drinks in Lithuania
... the review period and this continues to be supported by consumers returning to their out-of-home lifestyles, during which they seek an energy boost. For example, energy drinks are popular among students, office workers, and drivers, ... Read More
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Energy Drinks Market by Product (Alcoholic, Non-Alcoholic), End-User (Adults, Geriatric Population, Teenagers), Distribution Channel - Global Forecast 2024-2030
... USD 73.71 billion in 2024, at a CAGR 6.84% to reach USD 109.78 billion by 2030. FPNV Positioning Matrix The FPNV Positioning Matrix is pivotal in evaluating the Energy Drinks Market. It offers a comprehensive ... Read More
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Energy Drinks in Germany
... are expanding their energy drinks offer. Over recent years, brands have been actively engaging in product diversification and innovation, introducing new flavours and formulations to captivate a diverse audience. Simultaneously, the on-trade channel has been ... Read More
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Energy Drinks in North Macedonia
... and socialising after the disruption resulting from the COVID-19 crisis. Despite the obvious demographic problems facing the country, energy drinks, which are the soft drink of choice for many younger consumers, are here to stay. ... Read More
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Glucuronolactone Market by End-Use (Food & Beverages, Pharmaceuticals), Application (Additives, Antioxidants, Energy Supplements) - Global Forecast 2024-2030
... million in 2024, at a CAGR 5.87% to reach USD 598.43 million by 2030. FPNV Positioning Matrix The FPNV Positioning Matrix is pivotal in evaluating the Glucuronolactone Market. It offers a comprehensive assessment of vendors, ... Read More
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Sports & Energy Drinks Market by Packaging (Bottle, Can), Product (Hypertonic, Hypotonic, Isotonic), Consumer, Distribution - Global Forecast 2024-2030
... expected to reach USD 131.21 billion in 2024, at a CAGR 7.25% to reach USD 199.88 billion by 2030. Global Sports & Energy Drinks Market FPNV Positioning Matrix The FPNV Positioning Matrix is pivotal in ... Read More
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Sport, Energy & Functional Drinks Market by Product Type (Dairy-Based Beverages, Energy Drinks, Enhanced Water), Type (Non-Organic, Organic), Function, Packaging Type, Distribution Channel, End-User - Global Forecast 2024-2030
... size was estimated at USD 34.24 billion in 2023 and expected to reach USD 37.19 billion in 2024, at a CAGR 8.70% to reach USD 61.41 billion by 2030. Global Sport, Energy & Functional Drinks ... Read More
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Liquid Packaging Carton Market by Type (Brick Liquid Cartons, Gable Liquid Cartons, Shaped Liquid Cartons), Application (Energy Drinks, Juices, Milk) - Global Forecast 2024-2030
... billion in 2023 and expected to reach USD 12.89 billion in 2024, at a CAGR 5.76% to reach USD 18.12 billion by 2030. Global Liquid Packaging Carton Market FPNV Positioning Matrix The FPNV Positioning Matrix ... Read More
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Meal Replacement Sports and Energy Products - Fad or Trend?
... as consumers have increasingly sought convenient but healthy on-the-go meal options. Scope The market value of meal replacement products will rise from $6.2 billion in 2019 to $7.9 billion by 2027, fueled by demand for ... Read More
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Energy Drinks in Mexico
... source for a quick energy boost, and ideal for on-the-go consumption during activities such as commuting to school or embarking on road trips. As individuals gradually return to their regular routines and resume weekend excursions, ... Read More
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Energy Drinks in Estonia
... set-ups, which could blur the line between work and personal time, often resulting in longer working hours. At the same time, many consumers more fully resumed pre-Coronavirus (COVID-19) outdoor and on-the-go lifestyles. As a result, ... Read More
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Energy Drinks in Switzerland
... as well as the continued recovery of on-the-go purchases through retail channels such as convenience stores and kiosks. Euromonitor International's Energy Drinks in Switzerland report offers a comprehensive guide to the size and shape of ... Read More
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Energy Drinks in Slovenia
... participation in sports activities is also contributing to higher demand for energy drinks. Younger adult consumers mainly drive consumption of energy drinks, as many strive for more energy and appreciate the fashionable image of brands ... Read More
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Global Glucuronolactone Market Research Report 2024(Status and Outlook)
... Global Glucuronolactone Market Size was estimated at USD 264.36 million in 2023 and is projected to reach USD 334.50 million by 2029, exhibiting a CAGR of 4.00% during the forecast period. This report provides a ... Read More
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Energy Drinks in Latvia
... COVID-19 unscathed, with healthy retail volume growth from 2020 to 2023. In addition, food service registered a strong recovery in 2021, after the disruption of 2020, with on-trade volume sales remaining positive in 2023. Euromonitor ... Read More
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Energy Drinks in Pakistan
... drinks such as carbonates, this further dampened volume sales. Volume sales also continued to be minimal through off-trade channels. Euromonitor International's Energy Drinks in Pakistan report offers a comprehensive guide to the size and shape ... Read More
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Energy Drinks in Serbia
... players in this market retain their positions but face growing competition from private label. To stimulate consumption, producers frequently implement promotional strategies like 3+1 offers and price discounts. Euromonitor International's Energy Drinks in Serbia report ... Read More
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Energy Drinks in Austria
... after in 2023 to boost energy levels either during studying and work throughout the day or out in the evening. This is especially true in bars and clubs, which are popular locations to consume energy ... Read More
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Energy Drinks in Kazakhstan
... these drinks. Furthermore, there has been increased scrutiny from the government regarding the popularity of these drinks among young people, leading to discussions about potentially banning their sale to teenagers. The main driver behind this ... Read More
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Energy Drinks in Thailand
... number of factors, including roll-out of the third phase of the government’s sugar tax strategy and higher energy and logistical costs. At the same time. companies also pushed more premium products in an attempt to ... Read More
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Energy Drinks in Cameroon
... the growth of energy drinks. Energy drinks are particularly popular among workers with demanding physical jobs, such as construction workers. Night club goers are also a key consumer base. Euromonitor International's Energy Drinks in Cameroon ... Read More
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Energy Drinks in Australia
... Energy drinks emerged as one of the resilient categories during the COVID-19 pandemic, as key consumption occasions such as gaming, or late-night studying by university students, remained unaffected by mobility restrictions. The post-pandemic resurgence of ... Read More
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Africa: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Africa and describes ... Read More
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