Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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Energy Drinks in Denmark
... wellness trends among consumers who seek lower-calorie options without compromising on energy boosts. This preference aligns with the overall shift toward healthier beverage choices, which remains a prominent consumer trend in Denmark. Euromonitor International's Energy ... Read More
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Energy Drinks in New Zealand
... sugar, caffeine, and natural flavours, have forced manufacturers to raise prices to maintain profit margins. These cost increases have been largely due to supply chain disruptions and fluctuations in global markets, which have left energy ... Read More
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Energy Drinks in Belgium
... studying, working, sports, gaming, and going out in the evening. Euromonitor International's Energy Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Energy Drinks in Egypt
... gain popularity and penetration across different segments of the Egyptian population, their presence on the market is expanding rapidly. Euromonitor International's Energy Drinks in Egypt report offers a comprehensive guide to the size and shape ... Read More
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Energy Drinks in Greece
... and continues to grow. Factors that are contributing to growth include the re-opening of the market post-pandemic, with consumers having busy lifestyles once more, boosting demand for energy drinks. The re-opening of nightclubs and recovery ... Read More
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Energy Drinks in Argentina
... the category has slowed, as consumers have become more cost-conscious, tightening their budgets for food and beverages and reducing spending on non-essential items like dining out at bars and restaurants. Euromonitor International's Energy Drinks in ... Read More
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Energy Drinks in Austria
... flavours has also been a catalyst to sales growth in 2024. Special and limited-edition products frequently boost sales of energy drinks thereby maintaining value growth over volume. Increased availability and visibility in off-trade channels is ... Read More
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Energy Drinks in the United Kingdom
... categories in the soft drinks industry. This is despite ongoing weak purchasing power among local consumers due to two years of strong inflation. This inflationary environment continues to push up the average unit price of ... Read More
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Energy Drinks in Colombia
... part due to rising prices resulting from Colomba’s new health tax which came into force in November 2023. Energy drinks with less than 6g of sugar are exempted, while those with a sugar content between ... Read More
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Energy Drinks in Vietnam
... be attributed to the increased demand for energy drinks driven by more stressful lifestyles resulting from economic challenges, such as working overtime to meet higher KPIs, or facing more frequent deadlines. Consequently, while some people ... Read More
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Energy Drinks in South Korea
... to the health trend, many consumers are interested in reduced and zero sugar options. Brands such as Monster Zero Sugar and Hot 6 Zero have seen substantial success, reflecting the broader consumer trend towards lower ... Read More
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Energy Drinks in China
... longer limited to truck drivers and construction workers, the consumption of energy drinks is expanding through multi-channel marketing and sponsorships. Brands such as Warhorse now sponsor e-sports events, appealing to students and gamers during late-night ... Read More
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Revenue Forecasts to (2031) and Analytics for the Soft Drinks (Bottled Water, Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 312111
... historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Soft Drinks (Bottled Water, Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing Industry (U.S.) to reach $58,186,148,091 by 2031. ... Read More
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Energy Drink Production in the US - Industry Market Research Report
... Beverage producers have benefited from boosted per capita disposable incomes, which has allowed consumers to steadily purchase industry goods, particularly as impulse purchases at convenience stores. However, health concerns regarding the safety of consuming energy ... Read More
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Naturally Cultured Beverage Market Size, Trends, Analysis, and Outlook By Type (Yogurt, Fruit Juice, Tea, Energy Drink, Others), By Application (Traditional Retail, Online Retail), by Country, Segment, and Companies, 2024-2032
... Size is valued at $242.8 Million in 2024 and is forecast to register a growth rate (CAGR) of 6.9% to reach $414.1 Million by 2032. The Natural Noni Juice market is fueled by the growing ... Read More
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Global Organic Energy Drinks Market 2024-2028
... energy drinks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More
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2024 Sport and Energy Drinks Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts
... growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The ... Read More
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Energy Drinks
... CAGR of 7.3% over the analysis period 2023-2030. Non-Alcoholic Drinks, one of the segments analyzed in the report, is expected to record a 7.6% CAGR and reach US$62.4 Billion by the end of the analysis ... Read More
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Sports Drinks
... CAGR of 5.1% over the analysis period 2023-2030. Isotonic Drinks, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$16.6 Billion by the end of the analysis ... Read More
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The US Functional Drinks Market: Analysis By Type (Energy Drinks, Sports Drinks, and Nutraceutical Drinks), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online, and Others), Size and Trends with Impact of COVID-19 and Forecast up to 2029
... up to 2029 - Report Summary Report Metrics Details Years Considered 2019-2029 Base Year 2023 Forecast Period 2024-2029 Page Count 93 Units Referenced US$, Billion Liters Segments/Key Topics By Type, By Distribution Channel Regions Covered ... Read More
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Kombucha Energy Drinks Market Analysis and Forecast to 2033: By Type (Low Sugar Kombucha, Zero Sugar Kombucha, Gold Edition Kombucha), Product (Exotic Peach Kombucha, Original Kombucha, Ginger Lemon Kombucha, Lemon Grass Kombucha, Cranberry Kombucha, Pineapple Kombucha), Flavour (Peach, Ginger Lemon, Lemon Grass, Cranberry, Pineapple, Original), Ingredients (Fermented Tea Base, Low Sugar, Zero Sugar, Natural Flavors), and Region
... Kombucha), Flavour (Peach, Ginger Lemon, Lemon Grass, Cranberry, Pineapple, Original), Ingredients (Fermented Tea Base, Low Sugar, Zero Sugar, Natural Flavors), and Region The Kombucha Energy Drinks market refers to the segment of the beverage industry ... Read More
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Energy Evolves to Feeling Good
... products market so strongly focused on youth-targeted “super drinks” – though this is still huge: cleaner products, new functional ingredients, and an expansion of energy beyond beverages provide a great opportunity for brands to address ... Read More
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Soft Drink Concentrates Market Forecasts to 2030 – Global Analysis By Product (Carbonated Soft Drinks (CSD), Non-Carbonated Soft Drinks, Energy Drinks, Sports Drinks, Juices & Juice Concentrates and Other Products), Type, Flavour, Distribution Channel, End User and By Geography
... User and By Geography According to Stratistics MRC, the Global Soft Drink Concentrates Market is accounted for $38.62 billion in 2024 and is expected to reach $52.93 billion by 2030 growing at a CAGR of ... Read More
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China Non-Alcoholic Beverages Market: Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War
... 2025-2034. This report on China non-alcoholic beverages market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the China non-alcoholic ... Read More
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U.S. Soft Drinks Market Size, Share & Trends Analysis Report By Product (Carbonated Drinks, Packaged Water, Iced/RTD Tea Drinks, Fruit Beverages, Energy Drinks), By Distribution Channel, And Segment Forecasts, 2024 - 2030
... Market Growth & Trends The U.S. soft drinks market size is expected to reach USD 467.18 billion by 2030, registering to grow at a CAGR of 7.5% from 2024 to 2030 according to a new ... Read More
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