Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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U.S. Food & Beverage Market Outlook 2019
... and much more. This bundle consists of the following two reports: U.S. Food Market Outlook 2019 Packaged food marketers and retailers are challenged in that most large categories are mature with limited overall organic growth, ... Read More
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U.S. Beverage Market Outlook 2018
... 2018 focuses on the market for selected beverage products sold to consumers in the United States through retail channels. Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022. Read More
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Nutritional Bars & Shakes: United States
... bars in nominal US dollars for 2017-2021. Total retail sales are segmented by product in terms of: shakes and bars. To illustrate historical trends, total retail sales and the various segments are supplied for 2011-2016. Read More
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Energy Drinks: United States
... drink mixes. To illustrate historical trends, total retail sales and the various segments are supplied for 2011-2016. A Market Overview section provides pertinent background on market size, marketing and new products, retailing trends, and consumer ... Read More
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Energy and Sports Drinks: U.S. Retail Market Trends and Opportunities
... containers for personal consumption. Excluded are bulk (family-size) products as well as other single , ready-to-drink (RTD) non-alcoholic beverage types (e.g., bottled and enhanced waters, juice drinks, dairy beverages, and carbonated soft drinks). This report ... Read More
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