Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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Energy Evolves to Feeling Good
... address mental and emotional needs as well. We explore this evolution in the food and beverage landscape to better understand what consumers are looking for and how to address their core needs. This 2022 report ... Read More
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The 2023-2028 World Outlook for Sports Drinks and Energy Drinks
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2023-2028 World Outlook for Glucuronolactone
... for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis ... Read More
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The 2023-2028 World Outlook for Energy Foods and Drinks
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2023-2028 World Outlook for Energy Drinks
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Sports and Energy Drinks
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2023-2028 World Outlook for Functional Drinks
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Energy Drinks and Shots
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2023-2028 World Outlook for Natural Energy Drinks
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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Striving for Wellbeing in Drinks and Tobacco: Personal Health Technology and Beverages
... consumption routines. Health tech will have an outsized impact on the beverage industry, as the physiological impact of key ingredients like alcohol, sugar and caffeine can be evaluated by consumers. The impact of functional beverages ... Read More
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The Future of Energy-Boosting Drinks in Western Europe
... in the traditional office/workplace) or at the gym. This was accelerated by the global pandemic, as consumers sought to fight “lockdown fatigue” and to boost the immune system by getting drinks that contain caffeine or ... Read More
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Striving for Wellbeing in Drinks & Tobacco
... a significant part of how global consumers manage their wellbeing. In the decade prior to the pandemic, however, consumers had begun to form a more ‘mindful’ and conscious approach to their intoxicants. In its aftermath, ... Read More
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Global Energy Drink Market, By Packaging Type (Bottles, Cans), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Others), By Region (North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)Trend Analysis, Competitive Market Share & Forecast, 2018-2028
... (MEA)Trend Analysis, Competitive Market Share & Forecast, 2018-2028 Energy Drink Market to Surpass USD 109 Billion by 2028 The energy drink market is growing at a high CAGR because of the rising health consciousness among ... Read More
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Global Energy Drinks Market Databank
... Alcoholic segment is expected to be the highest contributor to this market, with $31,678.0 Million in 2020, and is anticipated to reach $44,470.7 Million by 2029, registering a CAGR of 3.88%. Non-Alcoholic segment is anticipated ... Read More
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Latin America, Middle East & Africa Energy Drinks Market Databank
... 3.91% from 2021 to 2029. Alcoholic segment is expected to be the highest contributor to this market, with $31,678.0 Million in 2020, and is anticipated to reach $44,470.7 Million by 2029, registering a CAGR of ... Read More
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India Carbonated Soft Drink, Energy Drink & Sports Drink Market Outlook, 2027
... be pleasing and are fond of the slightly different taste that carbon dioxide provides. The health concerns by the consumers are leading the manufacturers to shape their corporate strategy, with diet and low-calorie varieties in ... Read More
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Europe Energy Drinks Market Databank
... Alcoholic segment is expected to be the highest contributor to this market, with $31,678.0 Million in 2020, and is anticipated to reach $44,470.7 Million by 2029, registering a CAGR of 3.88%. Non-Alcoholic segment is anticipated ... Read More
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Asia-Pacific Energy Drinks Market Databank
... Alcoholic segment is expected to be the highest contributor to this market, with $31,678.0 Million in 2020, and is anticipated to reach $44,470.7 Million by 2029, registering a CAGR of 3.88%. Non-Alcoholic segment is anticipated ... Read More
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North America Energy Drinks Market Databank
... 2029. Alcoholic segment is expected to be the highest contributor to this market, with $31,678.0 Million in 2020, and is anticipated to reach $44,470.7 Million by 2029, registering a CAGR of 3.88%. Non-Alcoholic segment is ... Read More
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Europe Glucuronolactone Market Databank
... is expected to be the highest contributor to this market, with $7,452.0 Million in 2020, and is anticipated to reach $16,235.5 Million by 2029, registering a CAGR of 9.08%. Powder and Tablet/Capsule segments collectively expected ... Read More
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Asia-Pacific Glucuronolactone Market Databank
... is expected to be the highest contributor to this market, with $7,452.0 Million in 2020, and is anticipated to reach $16,235.5 Million by 2029, registering a CAGR of 9.08%. Powder and Tablet/Capsule segments collectively expected ... Read More
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Leading Glucuronolactone Country Markets Databank
... is expected to be the highest contributor to this market, with $6,390.3 Million in 2020, and is anticipated to reach $12,691.2 Million by 2029, registering a CAGR of 7.96%. North America is anticipated to reach ... Read More
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North America Glucuronolactone Market Databank
... segment is expected to be the highest contributor to this market, with $7,452.0 Million in 2020, and is anticipated to reach $16,235.5 Million by 2029, registering a CAGR of 9.08%. Powder and Tablet/Capsule segments collectively ... Read More
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Leading Glucuronolactone Type Markets Databank
... segment is expected to be the highest contributor to this market, with $7,452.0 Million in 2020, and is anticipated to reach $16,235.5 Million by 2029, registering a CAGR of 9.08%. Powder and Tablet/Capsule segments collectively ... Read More
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Latin America, Middle East & Africa Glucuronolactone Market Databank
... 2021 to 2029. Powder segment is expected to be the highest contributor to this market, with $7,452.0 Million in 2020, and is anticipated to reach $16,235.5 Million by 2029, registering a CAGR of 9.08%. Powder ... Read More
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