Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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India Nutraceuticals Market, By Type (Dietary Supplements (Vitamin, Botanicals, Minerals, Proteins & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Others), Functional Beverages (Energy Drinks, Sports Drinks, Functional Juices, Others), Functional Food (Carotenoids, Dietary Fibers, Fatty Acids, Minerals, Prebiotics & Probiotics, Vitamins, Others), Personal Care)); By Form (Capsules, Liquid & Gummies, Tablets & Soft Gels, Powder, Others); By Sales Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, Online Retail Stores, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... Fibers, Fatty Acids, Minerals, Prebiotics & Probiotics, Vitamins, Others), Personal Care)); By Form (Capsules, Liquid & Gummies, Tablets & Soft Gels, Powder, Others); By Sales Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, Online Retail ... Read More
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2022 High-End Liquid Refreshment Beverages in the U.S.
... It considers the high-end segments of bottled water, energy drinks, carbonated soft drinks (CSDs) and more. It measure volume for each category and shows how high-end segments’ shares have changed in recent years. Includes discussions ... Read More
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Global Energy Drinks Market Growth 2023-2029
... supplements, creatine, sugars, and guarana. They often contain high levels of caffeine in combination with other ingredients such as taurine, guarana, and B vitamins. These products include: Rockstar, Red Bull, Monster, NOS, and many others. ... Read More
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2022 Functional Beverages in the U.S.: Market Essentials
... that offer a specific functional benefit to consumers. In this study, BMC examines trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report hones ... Read More
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New Age Beverages in the U.S. through 2026
... attributes and consumer perceptions, meet similar need states and often compete for scarce shelf space, invaluable consumer loyalty and key consumption moments. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers ... Read More
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Beverage Packaging Market, by Product Type (Bottles, Cans, Liquid Cartons, Pouch/Sachet, and Others), by Application (Alcoholic Drinks (Beer and Other Alcoholic Drinks), and Non-alcoholic Drinks (Dairy, Carbonated Drinks/Soda, Juices/Soft Drinks, Bottled Water, and Energy Drinks/RTD Beverages)), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
... Beverages)), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030 Beverage packaging materials come in many different forms. With advances in ... Read More
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Global Energy Drinks Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 by Type (Alcoholic and Non-Alcoholic), Product Type (Drinks, Shots, and Mixers), Packaging Type (Cans and Bottles), End-User (Kids, Teenagers, Adults, and Geriatric Population), Flavor (Unflavored and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Vending Machines, and Online Retail Stores), and Major Regions (North America, Europe, Asia-Pacific, Latin America Middle East, and Africa (LAMEA))
... (Unflavored and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Vending Machines, and Online Retail Stores), and Major Regions (North America, Europe, Asia-Pacific, Latin America Middle East, and Africa (LAMEA)) Market Overview Energy drinks are ... Read More
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Ready to Drink Beverages Market Forecasts to 2028 – Global Analysis By Product Type (Coffee, Energy Drinks, Flavored Milk and Other Product Types), Nature (Conventional and Organic), Packaging (Bottle, Tin Can, Sachet, Tetra Pack and Other Packagings), Distribution Channel and By Geography
... Other Packagings), Distribution Channel and By Geography According to Stratistics MRC, the Global Herbal Medicine Market is accounted for $186.8 billion in 2022 and is expected to reach $325 billion by 2028 growing at a ... Read More
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2022 Wholesale Sales of Sport and Energy Drinks, Including Bottled and Canned Coffee and Tea Global Market Size & Growth Report with Updated Forecasts
... subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell wholesale sales of sport and energy drinks, including ... Read More
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Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2028, NAIC 312111
... including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled Coffee & Tea, Sodas, Pop and Energy Drinks) ... Read More
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Grass fed Protein Market By Product type (Powder, Shakes & drinks, Bars, Others), By Flavor (Chocolate, Vanilla, Others), By Distribution channel (Hypermarket/Supermarket, Online sales channel, Specialty stores): Global Opportunity Analysis and Industry Forecast, 2021-2031
... global grass fed protein market size was valued at $122,745.6 thousand in 2021, and is projected to reach $280,574.9 thousand by 2031, registering a CAGR of 8.7%. Grass fed protein is generally manufactured from grass ... Read More
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Key Drivers of Customer Experience: Energy Drinks Industry In the USA
... consumption has rapidly increased in the last 20 years. These drinks come in different varieties, like caffeinated or non-caffeinated, with or without dietary supplements and sugar, etc., and are captivated by any segment of customers ... Read More
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Nutraceuticals Market Size By Product (Functional Foods {Oils, Biscuits & bars, Baby Food, Cereals, Bread, Confectionery}, Dietary Supplements {Vitamins & Minerals Supplements , Probiotic Supplements, CBD Supplements [CBD Food, CBD beverages, CBD Pet], Pet Supplements, Nutricosmetics, Protein Supplements}, Functional Beverages {Energy drinks, Sports drinks}), By Form (Capsules and Tablets, Liquid, Powder, Gummies), By Condition (Sports, Energy and Weight Management, Cold Flu and Immunity, Gastrointestinal Health, Joint Health & Inflammation, Diabetes, Skin & Hair), By Distribution Channel (Brick & Mortar Stores, Pharmacies, E-commerce), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2022 - 2030
... Nutricosmetics, Protein Supplements}, Functional Beverages {Energy drinks, Sports drinks}), By Form (Capsules and Tablets, Liquid, Powder, Gummies), By Condition (Sports, Energy and Weight Management, Cold Flu and Immunity, Gastrointestinal Health, Joint Health & Inflammation, Diabetes, ... Read More
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Energy Drinks: United States
... shelf-stable energy drink mixes, and liquid energy drink mixes. To illustrate historical trends, total retail sales and the various segments are provided for 2016, 2019, 2020, and 2021. This report focuses on the market for ... Read More
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COVID-19 Impact on Monster Beverage Corporation, 2022 Update
... and geography. Monster's innovation and new product launches have positioned it as a brand with strong portfolio. The company's strong distribution network during the pandemic resulted in a rise in sales in fiscal 2021 and ... Read More
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U.S. Beverage Market Outlook 2022: Inflation, Supply Chains, & Trends in Beverage Consumption
... table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences, including the wellness and plant-based areas but also flavor trends. The COVID-19 ... Read More
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2022 Wholesale Sales of Sport and Energy Drinks, Including Bottled and Canned Coffee and Tea Global Market Size & Growth Report with COVID-19 Impact
... Bottled and Canned Coffee and Tea Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with ... Read More
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Global Dry Malt Products Market Size study, By Source( Wheat, Rye, Barley, Sorghum, Rice, Others), By Type (Light Dry Malt Extracts, Amber Dry Malt Extracts, Black Dry Malt Extracts), By Application (Alcoholic Beverages, Energy & Health Drinks, Food, Pharmaceuticals and Animal Feed, Bread and Bakery Product, Others), and Regional Forecasts 2022-2028
... Health Drinks, Food, Pharmaceuticals and Animal Feed, Bread and Bakery Product, Others), and Regional Forecasts 2022-2028 Global Dry Malt Products Market is valued approximately USD XX million in 2021 and is anticipated to grow with ... Read More
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United States Energy Drink Market, By Packaging Type (Bottles, Cans), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Others)Trend Analysis, Competitive Market Share & Forecast, 2018-2028
... Forecast to Grow at a CAGR of % in the Forecast Period The United States energy drink market is growing at a high CAGR because of the changing lifestyle and increasing workload which is causing ... Read More
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US Caps and Closures Market Analysis for Non carbonated Beverages, By Cap Type (Screw Caps, Snap-on Caps, Push-on Caps), By Application (Bottled water, Fruit beverages, Ready to drink (tea & coffee), Sports beverages, Others (energy drinks, non-dairy milk
... drinks, non-dairy milk, etc.)), By Material Type (Plastic (PP (Polypropylene), LDPE (Low-density Polyethylene), PS (Polystyrene), HDPE (High-density Polyethylene), PVC (Polyvinyl Chloride), PET (Polyethylene Terephthalate)), Metal) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028 ... Read More
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U.S. Nutraceuticals Market, By Product Type (Functional Foods (Probiotics Fortified Foods, Omega Fatty Acid Fortified Foods, Branded Iodized salt, Branded Wheat Flour, Others), Functional Beverages (Energy Drinks, Sport Drinks, Fortified Juices, Fortified
... Dietary Supplements (Protein Supplements, Vitamins and Minerals, Herbal Supplements, Others)), By Product Form (Tablets and Capsules, Powder, Liquid, Solids/Semi-solids) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028 Nutraceuticals are derived from food sources ... Read More
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Functional Foods and Beverages: Global Markets
... 2022-2027, with projections for CAGR. The scope of this report is broad and covers global markets for functional food and beverages. The market is broken down by product type, source, ingredient, function, and region. Projected ... Read More
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Energy Evolves to Feeling Good
... address mental and emotional needs as well. We explore this evolution in the food and beverage landscape to better understand what consumers are looking for and how to address their core needs. This 2022 report ... Read More
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The 2023-2028 World Outlook for Sports Drinks and Energy Drinks
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2023-2028 World Outlook for Glucuronolactone
... for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis ... Read More
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