Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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The US Functional Drinks Market: Analysis By Type (Energy Drinks, Sports Drinks, and Nutraceutical Drinks), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, E-Commerce, and Others) Size and Trends with Impact of COVID-19 and Forecast up to 2028
... up to 2028 Functional drinks are a type of drink enriched with health-boosting elements such as vitamins, minerals, herbs, or probiotics, designed with the purpose of delivering specific health benefits. These drinks offer more than ... Read More
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US Beverage Market Outlook 2023: Inflation, Home Delivery, Health Halos & Other Trends
... the table. The COVID-19 pandemic put a hold on many product innovations, but as the world returns to normal, there is an increasing opportunity for companies to invest in new product innovations, such as ingredient ... Read More
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Sports Nutrition and High Energy Supplements: The Global Market
... the sports nutrition and high-energy supplements global market and analyzes market trends. Using 2022 as the base year, the report estimates market data for 2023-2028. The sports nutrition and high-energy supplements market is segmented by ... Read More
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China Energy Drinks Market, Size, Forecast 2023-2030, Industry Trends, Growth, Share, Outlook, Impact of Inflation, Opportunity Company Analysis
... As consumer awareness regarding health and energy drink supply concerns continues to grow, China has experienced an upsurge in demand for energy drinks. China energy drink market is the world's largest, offering a wide variety ... Read More
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Saudi Arabia Energy & Sports Drinks Market Overview, 2028
... in the market, offering products that ply to the preferences and tastes of Saudi consumers. International brands also have a leveraging their global reputation and product innovations. Energy and sports drink brands in Saudi Arabia ... Read More
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India Energy & Sports Drinks Market Overview, 2028
... vitamins, minerals, antioxidants, and natural ingredients to cater to the evolving consumer preferences. Consumers in India are showing a preference for natural and organic products across various food and beverage categories. In response, some energy ... Read More
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Mexico Energy & Sports Drinks Market Overview, 2028
... activities. The market is characterized by a wide range of brands and flavors, offering consumers various options to choose from. Mexican consumers are increasingly adopting healthier lifestyles, including regular exercise and fitness activities. As a ... Read More
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Japan Energy & Sports Drinks Market Overview, 2028
... consumed to combat fatigue, increase alertness, and improve concentration. On the other hand, sports drinks are designed to rehydrate and replenish electrolytes lost during physical activities such as exercise or sports. Gatorade is a popular ... Read More
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United Arab Emirates (UAE) Energy & Sports Drinks Market Overview, 2028
... sports drinks. Market players are introducing products with reduced sugar content, natural ingredients, and added health benefits to cater to the evolving consumer preferences. Consumers are becoming more conscious of their sugar intake and are ... Read More
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South Africa Energy & Sports Drinks Market Overview, 2028
... on health and wellness, with consumers increasingly seeking products that offer functional benefits. Alongside traditional energy and sports drinks, there has been an expansion of functional beverages in the South African market. Consumers in South ... Read More
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Colombia Energy & Sports Drinks Market Overview, 2028
... levels. These beverages are designed to provide hydration, replenish electrolytes, and enhance performance during intense physical activities. With Colombia's strong sports culture and growing focus on health and fitness, energy and sports drinks have become ... Read More
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Argentina Energy & Sports Drinks Market Overview, 2028
... population. These beverages are designed to provide hydration, replenish electrolytes, and boost energy levels, making them popular choices for individuals engaged in physical activities or seeking an energy boost. The energy and sports drink market ... Read More
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Brazil Energy & Sports Drinks Market Overview, 2028
... boost of energy and hydration. Brand ambassadors play a crucial role in promoting energy and sports drinks in Brazil. These individuals, often well-known athletes or celebrities, are selected by brands to endorse their products and ... Read More
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South Korea Energy & Sports Drinks Market Overview, 2028
... to a wide range of consumers, including athletes, fitness enthusiasts, and individuals seeking an energy boost for various purposes. With an increasing focus on personal well-being and a desire for an active lifestyle, South Koreans ... Read More
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Australia Energy & Sports Drinks Market Overview, 2028
... enhance their performance and endurance, the demand for energy and sports drinks has soared. These beverages offer a convenient and refreshing way to replenish vital nutrients and electrolytes lost during physical activities. Energy drinks are ... Read More
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Functional Beverages Market in China 2023
... synthetic compounds. Functional beverages are designed to improve overall health and wellness, boost energy, enhance cognitive function, promote weight loss, or provide other targeted health benefits. The functional beverages market in China is projected to ... Read More
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Energy Drinks Market Size & Market Share Data, Latest Trend Analysis and Future Growth Intelligence Report - Forecast by Product Type, by Product, by End User, Analysis and Outlook from 2023 to 2030
... Market Size Data, Trends, Growth Opportunities, and Restraining Factors This latest publication on the Energy Drinks market presents revised market size from 2023 to 2030, current trends shaping the Energy Drinks market, short-term and long-term ... Read More
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Sports & Energy Drinks Market Size & Market Share Data, Latest Trend Analysis and Future Growth Intelligence Report - Forecast by Distribution Channel, by Top Brands, Analysis and Outlook from 2023 to 2030
... Energy Drinks Market Size Data, Trends, Growth Opportunities, and Restraining Factors This latest publication on the Sports & Energy Drinks market presents revised market size from 2023 to 2030, current trends shaping the Sports & ... Read More
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Global Glucuronolactone Market Research Report 2023(Status and Outlook)
... Global Glucuronolactone Market Size was estimated at USD 253.40 million in 2022 and is projected to reach USD 333.46 million by 2029, exhibiting a CAGR of 4.00% during the forecast period. Bosson Research’s latest report ... Read More
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Global Alcoholic Energy Drinks Market Size Study & Forecast, by Packaging (Cans, Bottles), by End-Users (Adults, Teenagers), by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others) and Regional Analysis, 2022-2029
... Drinks Market is valued at approximately USD 23.2 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 8% over the forecast period 2022-2029. Alcoholic energy drinks are alcoholic ... Read More
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Global Energy Drinks Market Size study & Forecast, by Product (Drinks, Shots, Mixers), by Type (Conventional, Organic), by Packaging (Cans, Bottles, Others), by Distribution Channel (On-trade, Off-trade) and Regional Analysis, 2022-2029
... is valued approximately at USD 86.35 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 8.00% over the forecast period 2022-2029. The market expansion has been influenced by ... Read More
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Energy Shots Market Size, Trends, Growth Opportunities, Market Share, Outlook by Types, Applications, Countries, and Companies to 2030
... Energy Shots markets, including forecasts across types, applications, companies, and countries. The report provides market share of potential Energy Shots market segments and growth opportunities. The report provides insights, industry analysis, trends, and competitive landscape. ... Read More
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Stick Packs for Energy Drinks Market Size, Trends, Growth Opportunities, Market Share, Outlook by Types, Applications, Countries, and Companies to 2030
... a comprehensive analysis and outlook of Stick Packs for Energy Drinks markets, including forecasts across types, applications, companies, and countries. The report provides market share of potential Stick Packs for Energy Drinks market segments and ... Read More
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Functional Drinks Market Summary, Competitive Analysis and Forecast, 2017-2026
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and ... Read More
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North America (NAFTA) Functional Drinks Market Summary, Competitive Analysis and Forecast, 2017-2026
... and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The North American Free Trade Agreement (NAFTA) is ... Read More