Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
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2025 Sport and Energy Drinks Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts
... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of sport and ... Read More
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Energy Drinks Market Report by Type (Alcoholic, Non-Alcoholic), End User (Kids, Adults, Teenagers), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), and Region 2025-2033
... The increasing health and wellness awareness, rapid urbanization and hectic lifestyles, growing sports and fitness industry, targeted marketing and branding, expanding retail and distribution, and rising youth and millennial population are some of the major ... Read More
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Global Energy Drinks Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Energy Drinks
... CAGR of 7.4% over the analysis period 2024-2030. Non-Alcoholic Energy Drinks, one of the segments analyzed in the report, is expected to record a 7.7% CAGR and reach US$62.4 Billion by the end of the ... Read More
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Sports Drinks
... CAGR of 5.1% over the analysis period 2024-2030. Isotonic Sports Drinks, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$16.6 Billion by the end of the ... Read More
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Sports and Energy Drinks
... 2030, growing at a CAGR of 4.4% over the analysis period 2024-2030. Sports Drink, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$88.6 Billion by the ... Read More
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Energy Drinks in Pakistan
... priority. There is also positive feedback from consumers with signs that Roar has been well-received in 2024. The relaunch was supported by extensive marketing efforts, including the creation of a strong brand image that resonates ... Read More
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US Adaptogenic Beverages Market - 2024-2031
... period 2024-2031. US adaptogenic beverages market is growing rapidly as consumers seek natural drinks for stress relief, mental clarity, and overall wellness. With ingredients like ashwagandha and reishi, these beverages ranging from teas to energy ... Read More
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Global Adaptogenic Beverages Market - 2024-2031
... period 2024-2031. The global adaptogenic beverages market is experiencing robust growth, driven by increasing consumer interest in health and wellness, particularly in natural remedies that help manage stress, boost energy, and improve mental clarity. Adaptogens, ... Read More
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Energy Drinks in Uzbekistan
... increase in unit prices, driven largely by the introduction of an excise tax: Since the beginning of April 2024, carbonated drinks containing sugar or other sweeteners have been subject to an excise tax of UZS500 ... Read More
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Energy Drinks in Serbia
... in the year. In addition to active promotion, leading category players maintain their positions thanks to their wide availability and assortment expansion, including offering new flavours, such as Jocker kiwi and apple, and sugar-free options. ... Read More
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Energy Drinks in Slovenia
... A growing number of working professionals are also increasingly choosing energy drinks to provide a quick and efficient energy boost to help them with their hectic schedules. With no lockdowns, on-trade consumption has fully recovered ... Read More
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Energy Drinks in Dominican Republic
... soft drinks such as carbonates. Energy drinks are also widely promoted and this also boosted volume sales. There is also significant promotion through social media channels, as consumers are generally under 30-years-of age and are ... Read More
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Energy Drinks in Kenya
... also benefitting from people leading busy lifestyles, who need a quick pick-me-up. Also, while still niche, there is a growing preference for energy drinks with reduced sugar content or natural sweeteners, as well as those ... Read More
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Energy Drinks in Israel
... for a quick energy boost throughout the day. However, the market faces significant challenges due to rising health consciousness and shifting preferences in alcoholic beverages. Euromonitor International's Energy Drinks in Israel report offers a comprehensive ... Read More
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Energy Drinks in Tunisia
... challenges affecting the nightlife sector. Energy drinks, often consumed as mixers with spirits, have seen reduced usage due to declining patronage in nightclubs and bars. This is largely driven by reduced disposable incomes and a ... Read More
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Functional Beverages Market Report by Type (Energy Drinks, Sports drinks, Dairy-based Beverages, Juices, and Others), Distribution Channel (Supermarket and Hypermarket, Specialty Stores, E-commerce, and Others), End User (Athletes, Fitness Lifestyle Users, and Others), and Region 2025-2033
... 2025-2033 The global functional beverages market size reached USD 143.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 238.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.73% during ... Read More
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Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033
... market to reach USD 203.4 Billion by 2033, exhibiting a growth rate (CAGR) of 6% during 2025-2033. The increasing health and fitness awareness among the masses, the rising participation in sports activities, and the introduction ... Read More
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Energy Drinks in Canada
... competition from healthier alternatives, particularly powdered concentrates due to the rise of hydration drinks, as well as functional bottled water. The slowdown in unit prices is another factor contributing to its lower value growth. Moreover, ... Read More
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Energy Drinks in South Africa
... are contributing to the slower growth for energy drinks compared to the peak of the category’s previous performance. First, energy drinks has witnessed substantial year-on-year growth over much of the review period based on rising ... Read More
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Energy Drinks in India
... was historically perceived as a premium category in India, dominated by Red Bull. Red Bull entered India in 2009, and dominated the category for most of the following decade, until Sting disrupted the market. In ... Read More
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Energy Drinks in Guatemala
... such as construction workers, farmers, or workers on night or long shifts. They are also consumed by taxi drivers and more recently by people who work making deliveries. Traditionally, energy drinks have been positioned as ... Read More
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Energy Drinks in Uruguay
... 2023, has persisted into 2024, although it has moderated somewhat due to the devaluation of the Argentine Peso, reducing the attractiveness of cross-border purchases. Nevertheless, Argentina's pricing remains more competitive than Uruguay's, and some consumers ... Read More
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Energy Drinks in Lithuania
... be attributed to aggressive promotional activities within the category. Discounts such as buy-one-get-one free offers or 50% off promotions are particularly common in energy drinks in Lithuania, driving increased consumer purchases. These promotional strategies have ... Read More
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Revenue Forecasts to (2031) and Analytics for the Soft Drinks (Bottled Water, Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 312111
... for the Soft Drinks (Bottled Water, Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 312111 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts ... Read More
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