Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
-
Revenue Forecasts to (2031) and Analytics for the Soft Drinks (Bottled Water, Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 312111
... for the Soft Drinks (Bottled Water, Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 312111 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts ... Read More
-
Energy Drinks in Morocco
... such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, and Hype Energy Drinks have significantly broadened consumer options in the category. This influx of lower-priced products has intensified competition, leading established players to ... Read More
-
Energy Drinks in Kazakhstan
... prices are still rising and consumers are highly price sensitive. That being said, volume sales are still significant. Also, in 2024, a new regulation came into force that bans the sale of energy drinks to ... Read More
-
Energy Drinks in North Macedonia
... groups. This has resulted in solid off-trade retail volume growth and robust off-trade rsp value growth, which has been further fuelled by significant price increases tied to the lingering effects of prolonged inflation. While demographic ... Read More
-
Energy Drinks in Costa Rica
... following the pandemic has boosted the popularity of energy drinks in social settings, particularly bars. These beverages have gained traction as a trendy option for providing an energy boost during nightlife activities, further expanding their ... Read More
-
Energy Drinks in Cameroon
... academic activities. This demographic values the immediate energy boost provided by these drinks to meet the demands of their daily routines. Source du Pays SA has further strengthened its leadership position, commanding over 85% of ... Read More
-
Energy Drinks in Georgia
... increasingly busy lifestyles, especially among working professionals and students, have further encouraged the consumption of energy drinks. Their convenience and ability to provide an instant energy boost have made them a popular choice for those ... Read More
-
Energy Drinks in Singapore
... off-trade, partly due to the full resumption of nightlife, high-profile events like the Formula 1 Grand Prix, an influx of tourists, and the revival of large-scale construction activities. Euromonitor International's Energy Drinks in Singapore report ... Read More
-
2025 Sport and Energy Drinks Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts
... growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next ... Read More
-
Energy Drinks in Japan
... direct response to escalating costs associated with materials, packaging, and transportation. For example, Asahi Soft Drinks Co Ltd raised the price of Monster Energy by 12% in February 2023. This marked the first price increase ... Read More
-
Energy Drinks in Nigeria
... supporting their hectic and busy lifestyles. At times these drinks are used during the day by professionals who need a lift during office hours or when sitting in traffic or even at home. The average ... Read More
-
Energy Drinks in Ukraine
... which has driven brands to innovate and expand their offerings. Hell Energy, for instance, invested in a new factory in Hungary, increasing its production capacity to meet rising demand. Additionally, the brand launched new flavours ... Read More
-
Energy Drinks in Ecuador
... and Vive100 led to significant declines in unit prices. However, during the review period, this trend has shifted as companies prioritise profitability and consumer engagement. Euromonitor International's Energy Drinks in Ecuador report offers a comprehensive ... Read More
-
Energy Drinks in Algeria
... tendency to be price conscious, many consumers are switching to cheaper local brands. In fact, non-essential products, including energy drinks, could be entirely cut from household expenditures, particularly amongst those without a stable income. Euromonitor ... Read More
-
Energy Drinks in Latvia
... a ban on selling energy drinks to minors, due to the high sugar and caffeine content. Consumers appreciate the boost from energy drinks, both for physical activities and to get a cognitive boost when studying. ... Read More
-
Energy Drinks in Bolivia
... routines, including long workdays, study sessions, sports activities, and social entertainment. The appeal of energy drinks has expanded beyond athletes to a wider demographic seeking to boost energy levels throughout the day. Despite rising prices ... Read More
-
Energy Drinks in Bosnia and Herzegovina
... has resulted in moderate off-trade volume growth alongside strong off-trade RSP value growth, further enhanced by rising product prices and the lingering effects of moderate inflation. The category has fully recovered from the disruptions caused ... Read More
-
Energy Drinks in Indonesia
... base and an expanding presence in traditional grocery channels, bolstered by the rising popularity of cup packaging. This format, priced at IDR1,000 per cup, appeals to a broad audience, including teenagers and young adults, contributing ... Read More
-
Energy Drinks in Sweden
... volume terms, while energy drinks outperformed most areas. Euromonitor International's Energy Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
-
Energy Drinks in Germany
... The off-trade channel offers an increasing range of energy drinks, with brands continuing to diversify their products to meet a broad consumer base. In recent years, the category has shifted towards more innovative flavours and ... Read More
-
Energy Drinks in Croatia
... and catalogue promotions. Weekly promotions create a sense of urgency. In addition, local store promotions, such as in-store discounts or bundled deals drive foot traffic to specific retailers. This promotional approach not only stimulates sales ... Read More
-
Energy Drinks in the Czech Republic
... living for Czech households. As the economic situation stabilised and inflation rates eased, the sector saw ongoing growth, with off-trade volumes increasing by 5%. However, while the landscape remained on an upward trajectory, the pace ... Read More
-
Energy Drinks in Switzerland
... up late in the evening, energy drinks are gaining popularity, particularly among younger consumers like Millennials and Gen Z. With average unit price increases remaining moderate, these products appear affordable for most local consumers, which ... Read More
-
Sports Nutrition Ingredients Market, Global, 2024–2030
... The research service on sports nutrition ingredients examines the market by various ingredient types, applications, and regions. Major ingredient types covered under the study scope are amino acids, proteins, vitamins and minerals, herbs and botanicals, ... Read More
-
Energy Drinks in Ireland
... not as strong. Overall, energy drinks remain resilient, despite unit price increases seen in recent years, as consumers of energy drinks value their functional nature. The category also benefits from ongoing innovations in terms of ... Read More
Research Assistance
