Energy Drinks Market Research Reports & Industry Analysis
The idea of a strength/energy tonic has been resonant historically and internationally, laying the marketing groundwork for today’s energy drink. Three drinks popular in Great Britain at the beginning of the 20th century illustrate the breath of beverages that were marketed wholly or in part as energy/strength drinks. At that time, the world famous Guinness Stout (stout is a type of ale) was marketed as a cure for tiredness and source of strength (attributed to its iron content). Similarly Iron Brew— which debuted at the dawn of the 20th century and had as its slogan “Made in Scotland from girders”— claimed to be “invigorating,” “strengthening,” “refreshing” and “sustaining.” The iron/energy connection echoes today’s energy drinks’ touting of B vitamins, which trades on their role in combating iron deficiency anemia. IRN BRU (as it is currently known) remains a phenomenally popular beverage in Scotland. It is actually a sweet carbonated beverage which though it has a secret recipe (with 32 flavoring ingredients) is reputed to contain a lot of caffeine.
Lucozade, which used to describe itself accurately enough as “the sparkling glucose drink,” took quite a different approach. Its motto “replaces lost energy” was used in the context of illness. It was marketed as an energy replacer for people who had lost energy when they had the flu or a fever, and indeed was created for this purpose by a British chemist in 1912, and later acquired by drug company GlaxoSmithKline. Originally available only in drugstores and hospitals, it was marketed in a quasi-pharmaceutical packaging (wrapped in cellophane) until 1983. At this point, it was repositioned more or less along the lines of a contemporary energy drink.
Energy Drinks Industry Research & Market Reports
-
Portugal: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Portugal and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Romania: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Romania and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Singapore: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Singapore and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Sweden: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Sweden and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
France: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in France and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Canada: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Canada and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Africa: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Africa and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Panama: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Panama and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Spain: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Spain and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Kuwait: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Kuwait and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Czech Republic: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in the Czech Republic and describes the main market participants, growth and demand drivers, ... Read More
-
Nicaragua: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Nicaragua and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Greece: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Greece and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Indonesia: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Indonesia and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Energy Drinks Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
-
Functional Beverages Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
-
Oman: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Oman and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Thailand: Energy and Sports Drinks Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the energy and sports drinks market in Thailand and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Ready-to-Drink Protein Beverages Market by Source (Whey, Casein, Soy, and Others), Type (Weight Management Drinks, Clinical Drinks, Energy Drinks, Juice Drinks, and Others), Packaging Type (Bottles, Cans, and Others), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies/Drugstores, Specialist Stores, Online Stores, and Others), and Region 2025-2033
... 2025-2033. The increasing health awareness, rising fitness trends among the masses, changing consumer preferences and lifestyles, the introduction of innovative RTD protein beverages, and aggressive marketing and promotional campaign by product manufacturers are some of ... Read More
-
Energy Drinks in Estonia
... challenges impacting other beverage categories, energy drinks have proven to be an exception, consistently attracting consumer interest and delivering solid performance. This success highlights the enduring appeal of energy drinks across diverse consume... Euromonitor International's ... Read More
-
2025 Sport and Energy Drinks Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts
... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of sport and ... Read More
-
Energy Drinks Market Report by Type (Alcoholic, Non-Alcoholic), End User (Kids, Adults, Teenagers), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), and Region 2025-2033
... The increasing health and wellness awareness, rapid urbanization and hectic lifestyles, growing sports and fitness industry, targeted marketing and branding, expanding retail and distribution, and rising youth and millennial population are some of the major ... Read More
-
Global Energy Drinks Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
-
Sports Drinks
... CAGR of 5.1% over the analysis period 2024-2030. Isotonic Sports Drinks, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$16.6 Billion by the end of the ... Read More
-
Energy Drinks
... CAGR of 7.4% over the analysis period 2024-2030. Non-Alcoholic Energy Drinks, one of the segments analyzed in the report, is expected to record a 7.7% CAGR and reach US$62.4 Billion by the end of the ... Read More