Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

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Coffee & Tea Industry Research & Market Reports

  • Other Hot Drinks in Peru

    ... signs of gradual recovery in other hot drinks in Peru. This improvement is primarily due to cooler temperatures since mid-May, a change that has led consumers to seek hot beverage options once again. Furthermore, average ... Read More

  • Tea in Hungary

    ... the rate of inflation and price rises eased, off-trade and total volume sales of tea declined at a much slower rate. While on-trade volume sales continued to recover from the hit taken in the wake ... Read More

  • RTD Coffee in Saudi Arabia

    ... country’s deep-rooted cultural affinity for coffee, which remains an integral part of daily life and social interactions. Coffee consumption in Saudi Arabia is not just a habit; it is a tradition that transcends generations, with ... Read More

  • RTD Tea in the Philippines

    ... of unit price hikes, the return to normal, fast-paced lifestyles has driven an increase in impulse purchases, as consumers stop by sari-sari stores or convenience stores on their way to school or work. Unlike powder ... Read More

  • RTD Coffee in Bulgaria

    ... in on-trade terms at the end of the review period. Financial concerns prompted consumers to reduce their expenditure on or avoid non-essential items and seek alternatives to higher-priced offerings like RTD coffee. The continued expansion ... Read More

  • RTD Tea in Saudi Arabia

    ... demand for cold and hydrating beverages, making RTD tea a popular choice for refreshment and hydration. Still RTD tea continues to dominate the market, with other segments like carbonated RTD tea and kombucha yet to ... Read More

  • Coffee in Hungary

    ... the end of the year there were signs of recovery in coffee consumption. While on-trade volume sales continued to recover from the Coronavirus (COVID-19)-induced slump to grow strongly in 2024, this could not offset the ... Read More

  • Coffee in Peru

    ... economic conditions, which have enabled many consumers to regain some purchasing power and reintegrate coffee into their weekly expenditures. Additionally, the reduction in global coffee prices, alongside decreased freight and logistics costs, has allowed companies ... Read More

  • Coffee in Portugal

    ... factors contributing to this situation was the 2023 coffee harvest, which was negatively affected by weather. Unfavourable weather conditions led to a poor harvest, exacerbating existing supply chain disruptions and causing a substantial increase in ... Read More

  • Other Hot Drinks in Italy

    ... Italy. Inflationary pressures negatively affected demand for other hot drinks in 2023, leading to a significant decline in sales in retail volume terms. Although prices stabilised in 2024 overall sales of other hot drinks still ... Read More

  • Tea in Italy

    ... more stable performance in 2024 prices still remained high which limited its recovery. Additionally, Italy remains a country with a strong and well-established tradition of consuming coffee and therefore tea sales still declined in retail ... Read More

  • Hot Drinks in Singapore

    ... One of the key regulatory changes that will affect the market is the increase in the Goods and Services Tax (GST) rate, which jumped from 8% to 9%, effective from 1 January 2024. This increase ... Read More

  • Coffee in Italy

    ... 2024. This was due to the increase in the price of robusta coffee as well as increase in the cost of freight and logistics. The price of robusta coffee rose to record highs in 2024 ... Read More

  • Tea in Singapore

    ... contrast to coffee, where retail demand continues to grow, due to the fact that coffee consumption is more deeply integrated into local consumers’ lifestyles. While coffee is often seen as an essential part of the ... Read More

  • Other Hot Drinks in Singapore

    ... been dominated by Nestlé Singapore Pte Ltd’s Milo brand. Despite ongoing efforts by Nestlé to reformulate its products with lower sugar content or to fortify them with additional nutrients, the perception of these drinks as ... Read More

  • Coffee in Singapore

    ... Singapore have been driven by instant coffee mixes, which have held a dominant share, while instant standard coffee has made up a smaller portion of the market. However, rising concerns over the health risks of ... Read More

  • RTD Coffee in France

    ... Indeed, it is noted that RTD coffee is becoming less popular due to the high costs of packaging, sugar, and the coffee itself pushing up unit prices. Added to which, RTD coffee faces direct competition ... Read More

  • RTD Tea in France

    ... a confluence of factors, from the poor weather for part of the year, with warm weather key to the consumption of RTD tea, through to inflationary pressures and high unit prices. We also note a ... Read More

  • Tea in the Netherlands

    ... the tea category, but volume sales came under pressure from strong price increases. In 2023, tea producers had already suffered from soaring costs, which became untenable for many, and led to significant increase in average ... Read More

  • RTD Tea in Greece

    ... early with high temperatures during the spring months, which had a positive impact upon sales of RTD Tea. The longer duration of hotter weather has helped to tackle the category’ seasonality issue, which is normally ... Read More

  • RTD Tea in Denmark

    ... growth, while reduced-sugar RTD tea has maintained a positive trajectory, highlighting the ongoing consumer interest in wellness-oriented beverages. The shift towards health-conscious alternatives has, however, been accompanied by a decline in traditional, high-sugar RTD tea ... Read More

  • Tea in New Zealand

    ... has led to rising mortgage rates and rents, ultimately reducing discretionary spending among consumers. Statistics NZ data reveal a 3% decline in electronic card spending on hospitality during the first half of 2024, with several ... Read More

  • RTD Coffee in Austria

    ... growing focus on health and wellness has prompted more consumers to opt for healthier alternatives to RTD coffee, that are lower in sugar or caffeine. Additionally, the strong price increases in recent years caused by ... Read More

  • RTD Tea in New Zealand

    ... these rising costs, pushing many consumers to reassess discretionary spending. Previously, a robust economic environment supported the growth of RTD tea, particularly with the popularity of Kombucha. However, reduced discretionary income is now causing consumers ... Read More

  • RTD Tea in Argentina

    ... in the first half of the year, which led to a sharp contraction in consumer spending. Consumers tightened their budgets in response to the financial pressure, focusing their expenditures on essential items. Euromonitor International's RTD ... Read More

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