Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
-
Tea in Bulgaria
... teas. Herbal teas, including varieties like chamomile and mint, are more popular than fruit teas. This has helped Bulgarian manufacturers Bioprograma and Bulgarian Tea Co to consolidate their leading positions in fruit/herbal tea and tea ... Read More
-
Other Hot Drinks in Argentina
... has severely impacted the purchasing power of middle and low-income consumers, leading to a notable reduction in spending on yerba mate, despite its affordability as a ready-to-drink option. Euromonitor International's Other Hot Drinks in Argentina ... Read More
-
Hot Drinks in the United Arab Emirates
... base and growth limitations. Both coffee and tea are consumed as part of established traditions among different audiences, which makes the market more saturated. Other hot drinks is a relatively new category with lower penetration ... Read More
-
Tea in Finland
... with brands offering unique blends and creative packaging to attract consumers. For example, Nordqvist launched its Teetaivas Rooibos range, featuring four distinct tea blends that cater to the growing popularity of rooibos. The flavours include ... Read More
-
Other Hot Drinks in France
... follows a cross-category trend seen in hot drinks more generally, in line with lowering consumption at home in the post-pandemic landscape, within which foodservice has rebounded. In other hot drinks, cost increases have been caused ... Read More
-
Coffee in Egypt
... the ongoing strengthening of the coffee culture in the country, particularly in major cities. Euromonitor International's Coffee in Egypt report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Coffee in Belgium
... were willing to absorb higher costs, reflecting coffee's entrenched place in daily life. Belgians continue to view coffee as an essential product, with a willingness to accept price increases rather than scale back consumption. However, ... Read More
-
Other Hot Drinks in Denmark
... these drinks are increasingly perceived as unhealthy, leading parents to buy them for their children less frequently. The drop in value was less pronounced due to rising cocoa prices, which led to higher prices for ... Read More
-
Coffee in France
... help support volume over value. Whilst sales are trending back towards a more positive volume performance, coffee continues to face some challenges. Coffee is a mature category in France, drunk by many consumers and with ... Read More
-
Coffee in Austria
... with the highest per capita in the DACH region, comprising Germany, Switzerland and Austria. Due to the strong affinity for coffee, there are multiple coffee drinking occasions in Austria, including breakfast, during work breaks, after ... Read More
-
Other Hot Drinks in China
... categories, other plant-based hot drinks, and malt-based hot drinks are expected to maintain their growth trends. However, chocolate-based flavoured powder drinks is projected to decline in retail value terms, as consumers increasingly associate these products ... Read More
-
Coffee in Denmark
... parents and grandparents. However, fresh coffee pods and beans have seen growth in volume as Danish consumers show a stronger preference for high-quality coffee, demonstrating a willingness to pay more per cup. Coffee beans, in ... Read More
-
Other Hot Drinks in the United Arab Emirates
... consumer base. Other hot drinks does not have a sizeable presence within restaurants, cafés and hotels, which makes it particularly challenging to compete with other types of hot beverages which are popular through these establishments. ... Read More
-
Tea in China
... sales of domestic loose leaf tea have been disappointing, with the market entering a phase of strong competition. Most tea companies are under pressure, and black, green, and instant tea are expected to see retail ... Read More
-
Other Hot Drinks in Austria
... consumption and opt for healthier low-calorie beverages, hot chocolate continued to enjoy a high level of popularity among Austrian consumer being. Indeed, hot chocolate is frequently consumed during the winter months as an indulgent treat. ... Read More
-
Other Hot Drinks in Australia
... beverages often perceived as treats. However, despite remaining above pre-pandemic levels, the category faces certain challenges, driven by shifting consumer preferences and unfavourable economic conditions. While the rise in the average unit price of other ... Read More
-
Tea in Austria
... strongest in foodservice channels. Many Austrians, especially the younger generations, are choosing tea over coffee due to its lower levels of caffeine which is considered a healthier option. For this same reason, many appreciate tea ... Read More
-
RTD Coffee in the United Kingdom
... in the UK remains resilient, especially as its average unit price is declining in 2024, although it remains marginally above pre-pandemic levels. It is amongst the best performing categories in the industry, both in volume ... Read More
-
Tea in Egypt
... price of a 12kg carton also surged, reaching EGP2,700. However, by the second quarter, tea prices began to stabilise after implementing government measures to control inflation. As part of a broader initiative to reduce the ... Read More
-
Hot Drinks in Jordan
... brands in response to the Israel-Hamas war. This has been most prominent in tea, where local players have been gaining ground over international rivals. The decline in tourist numbers due to the instability in the ... Read More
-
Tea in Australia
... many Australian manufacturers, as inflation, rising fuel and labour costs exert pressure. In response, many tea producers are rationalising their ranges while transitioning to higher-value products. For example, Nerada Tea, Australia’s largest tea producer, halted ... Read More
-
Other Hot Drinks in the Philippines
... attributable to sustained competition from other breakfast staples. However, as Filipinos continue to prioritise convenience due to their increasingly hectic lifestyles, there is a growing demand for easy-to-consume, nutritious beverages. This trend has placed plant-based ... Read More
-
Other Hot Drinks in Egypt
... shifted towards more health-conscious and cost-effective choices, the demand for traditional hot drinks such as hot chocolate, malt drinks, and other local beverages grew at a slower pace. Euromonitor International's Other Hot Drinks in Egypt ... Read More
-
Coffee in the United Arab Emirates
... this trend, considering the diverse population from different regions around the globe. Euromonitor International's Coffee in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Other Hot Drinks in Bulgaria
... period. However, the demand for chocolate-based flavoured powder drinks remained low, compared to coffee, and even tea. Off-trade volume growth also remained marginal in 2024. While consumption was stable, slower, but still significant inflation led ... Read More
Research Assistance
