Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Tea in Greece
... cost of living crisis resulted in a slowdown in development. The decline in disposable income impacted demand for tea, which benefits from the healthy living trend but does not have a commodity status. As consumers ... Read More
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RTD Coffee in Vietnam
... tea, it nonetheless appears to still have plenty of potential with it seemingly fitting with the increasingly modern lifestyles of Vietnamese consumers. Consumers usually purchase RTD coffee as a convenient and indulgent option to drink ... Read More
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RTD Tea in Colombia
... production costs (such as for packaging and energy). As a result, some players have been compelled to pass on these higher costs to consumers, leading to an increase in the average unit price and modest ... Read More
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Other Hot Drinks in South Korea
... a product with limited diversification in taste, marketing communication plays a crucial role for brands. Since 2003, advertising for Dongsuh Foods’s Mite hot chocolate has been representative, spanning 15 years, and it is known for ... Read More
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Tea in South Korea
... to provide hydration. This is leading to growing sales of caffeine-free fruit/herbal tea, and grain teas such barley tea. Due to the successful positioning of herbal/fruit teas and grain teas as light and healthy drinks, ... Read More
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Hot Drinks in South Korea
... maintaining current value growth, while coffee is set to see stagnancy due to the contrasting forces of decline for instant coffee and growth for fresh coffee. Korean coffee manufacturers and food and beverage companies are ... Read More
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RTD Coffee in Colombia
... campaigns, despite remaining a niche category. The prevalence of impulse-driven consumption occasions in 2023 supports demand, as consumers are exposed to alternatives for at-home consumption. The emergence of multipacks available online offers greater cost savings ... Read More
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Coffee in South Korea
... or creating café-like experiences at home, whereby people have started using a coffee machine at home to brew and enjoy high quality coffee, as coffee consumption has become part of the daily routine. This has ... Read More
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RTD Coffee in Azerbaijan
... and the relatively low per capita consumption of coffee. Overall there is low consumer awareness of RTD coffee products with consumers largely drinking coffee in coffee shops or at home, rather than buying a takeaway ... Read More
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Tea in Argentina
... always been very health conscious, but the outbreak of COVID-19 has accelerated health and wellness trends, with more consumers discussing and looking for ways to boost their immune systems. Greater interest is being given to ... Read More
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Other Hot Drinks in Saudi Arabia
... 2023. Sales have been in decline since the government introduced a sugar tax of 50% in 2019. In addition to deterring consumers from purchasing other hot drinks due to the dramatic rise in prices, the ... Read More
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Hot Drinks in Azerbaijan
... continues to show robust volume growth despite the maturity of this category. There is a strong tradition of tea drinking in Azerbaijan, which keeps demand buoyant. However, there was a notable lack of innovations in ... Read More
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Hot Drinks in Paraguay
... also returned to growth. The strongest growing category, however, was coffee, which benefited from the resumption of lifestyles in the wake of the pandemic. The overall market benefited from a slowdown in inflation, which provided ... Read More
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Tea in Azerbaijan
... in 2023, despite the high levels of inflation still impacting the country, because of the strong tea drinking traditions. Nevertheless, Azerbaijanis have been more price sensitive when buying many grocery foods and drinks in 2023, ... Read More
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Coffee in Azerbaijan
... Azerbaijan, consumption was boosted by a slowdown in retail price inflation, which benefitted sales in both the off-trade and foodservice channels. These trends have provided a much needed boost to horeca establishments in 2023, as ... Read More
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Tea in Colombia
... escalating costs of raw materials in 2023. However, after a notably positive off-trade performance during the pandemic when Colombians spent increased time at home, a decline in demand commenced in 2021. This decline was chiefly ... Read More
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Other Hot Drinks in Azerbaijan
... to 2022. Overall, there were no other significant changes in the category with demand remaining quite stable for the main product, chocolate-based flavoured powder drinks. Children and youngsters have a keen interest in flavoured powder ... Read More
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Tea in Belgium
... pandemic, has re-emerged post-pandemic. One of the leading causes behind this decline is the shift in consumption patterns, notably among younger generations. This demographic no longer favours hot tea as much as before, opting instead ... Read More
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Coffee in Belgium
... there persists a noticeable shift in preferences between coffee categories, despite the substantial price hikes. The premium segment, encompassing products like coffee beans, continues to outperform more traditional options such as ground coffee and soft ... Read More
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Other Hot Drinks in Argentina
... in response, at the beginning of the year, the government reintroduced the ""Precios Justos"" price control programme. The programme impacts more than 400 food and beverage products, keeping the prices of these staple items below ... Read More
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Coffee in Egypt
... shipments from importers have all driven up coffee prices in 2023, at a time when foreign currency is hard to acquire, making imports even more expensive. This is the second year of strong price rises ... Read More
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RTD Tea in Azerbaijan
... capita consumption of RTD Tea lags behind that of other post-Soviet countries in the Asia Pacific region, such as Uzbekistan and Kazakhstan. The performance of this category is largely influenced by Baku Coca-Cola Bottlers Ltd, ... Read More
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Hot Drinks in Panama
... also hampered by significant global price hikes. Economic uncertainty, rising inflation and the war in Ukraine had an impact on consumer spending power. Nevertheless, sales are being supported for drinks that can be prepared quickly, ... Read More
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Other Hot Drinks in Egypt
... hot chocolate product. Egyptians are focusing on purchasing only essential grocery items as prices keep rising, and in hot drinks, tea and coffee are being prioritised since these are consumed on a daily basis. Euromonitor ... Read More
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Other Hot Drinks in Denmark
... are consumed by children and Danish parents prefer to offer their offspring healthier options. The category has suffered from the increasing focus on the role of sugar in a number of health problems, including type ... Read More
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