Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

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Coffee & Tea Industry Research & Market Reports

  • Other Hot Drinks in Spain

    ... the first pandemic year), and whilst volume sales in the foodservice channel are expected to rise, they will remain below the level seen pre-pandemic. However, current value sales are set to grow in the retail ... Read More

  • RTD Coffee in Brazil

    ... and the prevalent apprehension about virus transmission through social contact. Notably, small local grocers emerged as the primary beneficiary of this trend, witnessing increased foot traffic, which also spilled over to benefit some convenience stores. ... Read More

  • Coffee in Spain

    ... the category saw in 2020 as a result of the COVID-19 pandemic. Despite the slight decline, retail volume sales are expected to remain above the level seen in 2019. Meanwhile, retail current value sales are ... Read More

  • Global Decaffeinated Products Market

    ... covers product type, decaffeination process and distribution channels. Major players, competitive intelligence, systems and technologies, market dynamics and regional opportunities are discussed in detail. The report examines recent developments and product portfolios of major players. ... Read More

  • US CBD-Infused Beverages Market Research Report Forecast to 2030

    ... 2030, and is expected to reach USD 4,221.23 million in 2030. During this period, the market saw a surge in new product launches, with various companies introducing a wide range of CBD-infused beverages, including sparkling ... Read More

  • RTD Tea in Brazil

    ... Lemonade, which offers a sweeter and less acidic flavour to appeal to a wider range of consumers. This mirrors the rising demand for beverages that are more affordable and pleasing to the palate, especially for ... Read More

  • Tea in Spain

    ... the pandemic. Black tea, other fruit/herbal tea, green tea, instant tea, and other tea are all expected to see small declines in sales; however, herbal/traditional medicinal teas is anticipated to see growth. Euromonitor International's Tea ... Read More

  • Tea in Japan

    ... trend, as consumers are choosing RTD tea as it is a more convenient option. In particular, on 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, therefore classifying it ... Read More

  • Other Hot Drinks in Japan

    ... home in response to the pandemic. During home seclusion, other hot drinks responded well to the consumer demand for indulgent experiences, as well as offering recognised health benefits. However, as the pandemic eased the growth ... Read More

  • RTD Tea in the United Arab Emirates

    ... novelty factor in the local market, in line with the continuing success of RTD coffee and sports drinks. While globally, RTD tea has been available for years, it has taken time for it to be ... Read More

  • Coffee in Japan

    ... 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, which is the same classification as seasonal influenza. This was a major policy shift in the government’s response to the pandemic after ... Read More

  • RTD Tea in Japan

    ... the impact of the price increases, which began in 2022, was fully felt in 2023, and put a dent in volume sales. Many beverage manufacturers increased the shipment prices of their PET bottled products in ... Read More

  • RTD Tea in South Africa

    ... hydrating effects. This supports the growth of rooibos tea, especially as it has witnessed the lower effects of inflation when compared to its black tea counterparts. Therefore, affordability remains a key determining factor in choice ... Read More

  • Tea in the United Arab Emirates

    ... label. In the face of moderate inflation and overall fragmentation within tea in the United Arab Emirates, private label has a strong opportunity to gain local consumers’ attention. Private label is mostly present within black ... Read More

  • Other Hot Drinks in the United Arab Emirates

    ... low with no brands emerging to drive up their share. However, several new products have arrived on retailers’ shelves which are likely to make more of a dent in the category. Euromonitor International's Other Hot ... Read More

  • Hot Drinks in the United Arab Emirates

    ... juice. This makes them vulnerable in the face of inflation, economic instability or population shift. This is the reason why the overall hot drinks industry in the United Arab Emirates is recording generally slower retail ... Read More

  • RTD Coffee in Japan

    ... the summer heat dragged down sales. In 2023, Japan experienced an extremely hot summer, recording temperatures over 35°C almost every day. In moderate heat, there is demand for RTD coffee for on-the-go consumption, but in ... Read More

  • RTD Tea in Norway

    ... sales have benefitted from the return of busy lifestyles in the post-pandemic period. The impulse nature of many purchases also means that the category has only been moderately affected by the resumption of cross-border trade. ... Read More

  • Coffee in the United Arab Emirates

    ... in multiple blends and flavours are offered by manufacturers to satisfy the needs of affluent coffee lovers who seek indulgence and innovation. Due to cost increases of raw materials and moderate inflation in the local ... Read More

  • RTD Coffee in the United Arab Emirates

    ... the premium nature of the product, a relatively small bottle size and the domination of international brand, Starbucks. Despite its premium price, it is one of the fastest growing categories. Following a post-pandemic recovery, RTD ... Read More

  • RTD Coffee in Norway

    ... the economic pressures facing the country. With high inflation and a sharp rise in the cost of living many people have been forced to look for savings. This has had a particularly detrimental effect of ... Read More

  • RTD Coffee in the United Kingdom

    ... and a surge in demand. This is due to several factors, including working from home, affordability, generational preferences, as well as the increasing cost of living. Although prices have increased across the UK, total sales ... Read More

  • RTD Tea in the United Kingdom

    ... in 2023. Due to a longer and warmer summer in 2022, RTD tea experienced an increase in sales, also benefiting from greater product variety and availability, with these factors also contributing to growth in 2023, ... Read More

  • Tea in Australia

    ... declining demand in 2021 and 2022 in both loose and bag formats. Lacking novelty, and failing to offer either the stimulating effects of coffee, or the relaxing qualities of fruit/herbal tea, the outlook for black ... Read More

  • Coffee in Australia

    ... leading to only a slow return to offices. Consequently, the shift in coffee consumption from cafés to home settings, observed during the pandemic, has remained to some extent, with consumers continuing to utilise the coffee ... Read More

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