Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Ready-to-Drink Tea and Kombucha in the U.S. through 2027
... category as well as from outside the sector make this a particularly important time to keep a close eye on the trends in the sector and its evolving sub-segments. This in-depth report focuses on RTD ... Read More
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Tea in the US
... by harvest issues, like coffee, nor is it heavily reliant on aluminium cans, like beer. The biggest challenge for tea is the rising cost of shipping, because the US imports all of its tea from ... Read More
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Coffee in Israel
... with rising costs of transportation, energy and raw materials, and economic uncertainty, which was exacerbated by the judicial reform and consequent social unrest. In December 2022, Strauss raised the prices of its coffees in its ... Read More
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RTD Coffee in Greece
... shops means that takeaway coffee prices are very competitive. Despite the on-the-go coffee trend being strong in Greece, it has not helped RTD coffee, with consumers preferring hot coffee, with fresh options from specialists widely ... Read More
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RTD Coffee in Denmark
... a more convenient alternative to the fresh, hot coffee served by cafés and specialist coffee shops. RTD coffee is perhaps the category of soft drinks that is least likely to be regarded as essential amongst ... Read More
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Coffee in the US
... towards drinking coffee at home, driving retail volumes and leading to decline in foodservice volumes. From 2021, people started returning to coffee shops, and a switch was seen in growth trends between the two channels, ... Read More
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Tea in Bulgaria
... at more affordable prices. At the same time, private label products are gaining traction across all tea subcategories, propelled by financial stress. Euromonitor International's Tea in Bulgaria report offers a comprehensive guide to the size ... Read More
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Soft Drinks in Denmark
... clearly had its winners and losers, with growth rates varying hugely depending on the category. Energy drinks, sports drinks, RTD tea and RTD coffee were amongst the best performers due to low category saturation and ... Read More
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RTD Tea in Denmark
... growth during the year, and reduced sugar RTD tea. Both these categories benefited from the prominent health and wellness trend. Consumer interest in kombucha was supported by increasing publicity around the benefits of fermented products ... Read More
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RTD Coffee in Morocco
... distribution and product awareness, much of this dynamic growth was also attributed to growth coming from a very low base. Euromonitor International's RTD Coffee in Morocco report offers a comprehensive guide to the size and ... Read More
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Tea in Israel
... in loose tea options, and are shifting from green tea to loose herbal tea products. Many herbal tea products also resonate with the prominent health and wellness trend, and are believed to offer functional properties ... Read More
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Other Hot Drinks in Morocco
... hot chocolate-based drinks are considered a luxury and non-essential product. As such, while most price-sensitive consumers cut their spending during 2023, items such as other hot drinks are quickly left on shopping lists. Euromonitor International's ... Read More
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Coffee in Morocco
... options. This worked towards the category recording modest volume growth in 2023. Euromonitor International's Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Tea in Morocco
... rose in 2023 as price-sensitive consumers switched from more expensive hot drink options to green tea, offered at more affordable price points. Its dynamic growth is also attributed to the large range of brands available ... Read More
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RTD Coffee in Egypt
... these products among more affluent Egyptians, particularly younger urban professionals and students attending private universities. In addition to being relatively insulated from the spike in inflation that has eroded purchasing power among the wider population, ... Read More
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Hot Drinks in the US
... COVID-19 as the top concern of both companies and consumers. The shift in consumption habits from homes to coffee shops, which happened after the pandemic eased, is now being threatened, as consumers face high costs ... Read More
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RTD Tea in Egypt
... in the local soft drinks market. Even with the emergence of cheaper varieties from domestic manufacturers in recent years, unit prices for these products are still considered to be relatively high, especially as compared to ... Read More
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Other Hot Drinks in Israel
... many of Strauss's products absent from retailers’ shelves, these products returned and, within a few months, the company increased its prices. Strauss claims this was due to the rising costs of raw materials and the ... Read More
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RTD Coffee in Israel
... the retailer advertises that it uses 100% Arabica beans. Shufersal launched four flavours - Light, Latte, Cappuccino, and Espresso – as it looked to target the growing consumer interest in RTD coffee in the Israeli ... Read More
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RTD Tea in Morocco
... base. Sales have also benefited from wider penetration due to increased product availability. Lipton, which has not long existed on the landscape, saw growing competition from new entrants, including Fuzetea, Arizona, Gourmet, Didi and Shai. ... Read More
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Other Hot Drinks in the US
... continue in 2023. On the other hand, chocolate-based flavoured powder drinks is predicted to retain some of its pandemic gains, despite the expectation of a decrease in retail volume sales in 2023. However, it is ... Read More
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RTD Tea in Israel
... Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax lowered prices in the RTD tea market, for both regular and reduced sugar products. ... Read More
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Other Hot Drinks in Bulgaria
... for low-sugar drinks. Despite competitive pricing, malt-based and other plant-based hot drinks have not significantly expanded their customer base. Euromonitor International's Other Hot Drinks in Bulgaria report offers a comprehensive guide to the size and ... Read More
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Hot Drinks in Iraq
... and other hot drinks importers in particular facing challenges due to exchange rate anomalies. Tea remains by far the most popular hot drink, although coffee consumption is rising, not least due to the more pronounced ... Read More
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Coffee in Bulgaria
... of instant coffee users is aging, with challenges in attracting new consumers. Despite this, the post-pandemic return to hectic lifestyles has reignited interest in instant coffee mixes, especially for on-the-go consumption. This trend is driven ... Read More
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