Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

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Coffee & Tea Industry Research & Market Reports

  • Tea in Georgia

    ... increasing numbers of foreign tourists, as well as an influx of newly-arrived immigrants from Ukraine, Russia and Belarus. However, with inflation still being an issue, there is a degree of trading down to cheaper brands. ... Read More

  • Coffee in Guatemala

    ... produce unique varieties of coffee, which has made the country a leading global producer of coffee. Coffee of Guatemalan origin is frequently recognized at international events, such as the Cup of Excellence 2022, when auctions ... Read More

  • HW Hot Drinks in Switzerland

    ... category in 2020 and 2021, when the strict approach taken to social distancing and home seclusion during the COVID-19 pandemic boosted volume sales of hot drinks as local consumers were forced to spend much more ... Read More

  • Hot Drinks in Guatemala

    ... progressive Bernado Arévalo was elected president, followed by attempts to discredit the electoral process among branches of the outgoing government. Hot drinks continued to be impacted by inflationary pressures in 2023, although to a lesser ... Read More

  • Hot Drinks in Cambodia

    ... industry players into innovating. While coffee remained the most popular category, sales of tea grew from a smaller base with tea in particular being influenced by the rising health and wellness trend. In general, older ... Read More

  • RTD Coffee in Guatemala

    ... Coffee prices have risen in international markets and this has equally impacted the RTD format. The National Coffee Association (Anacafé) reported in September 2022 that prices per quintal (60 kg) had risen by 14% in ... Read More

  • RTD Tea in Guatemala

    ... has a wholesome image in Guatemala, which has had a knock-effect on RTD tea’s appeal. This healthier perception has also been encouraged by marketing campaigns for certain brands, including Lipton, the dominant name in the ... Read More

  • Other Hot Drinks in Guatemala

    ... resumed in classes on a full time basis, and the number of companies that give their employees the option of remote working has decreased. Guatemala has a free food distribution program in public schools financed ... Read More

  • Global Commercial Espresso Machines Market 2024-2028

    ... commercial espresso machines market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More

  • Tea in Guatemala

    ... as consumers are more cautious with expenditure and very price sensitive when shopping for tea. The Lipton brand, distributed by Unilever de Centroamérica SA, ran promotions on its tea boxes of 20g sachets in several ... Read More

  • RTD Coffee in South Korea

    ... coffee shops. This trend prompted both traditional coffee beverage companies such as Dong Suh and Lotte Chilsung, and coffee shop franchises such as Twosome Place, Paul Bassett, and Pascucci, to enter RTD coffee. However, RTD ... Read More

  • South Korea Coffee Market Report and Forecast 2024-2032

    ... the forecast period of 2024-2032. Aided by the rapidly evolving coffee culture and the burgeoning cafe industry in the country, the market is expected to grow significantly by 2032. Coffee, an energising drink made from ... Read More

  • RTD Tea in South Korea

    ... to see a negligible decline, reduced sugar still RTD tea is expected to see low growth, and carbonated RTD tea and kombucha is set to see another year of exceptional although slowing growth. Kombucha now ... Read More

  • RTD Coffee in Canada

    ... development. RTD Coffee has emerged as a drink for a modern generation ready to try something new and innovative and move away from traditional coffee. Current value growth partly reflects record price inflation across all ... Read More

  • Hot Drinks in Costa Rica

    ... colon vis-à-vis the dollar, which created a set of challenging economic conditions for the hot drinks industry. Whilst volume sales in coffee and tea were hit hard in 2022, hot drinks has started to recover ... Read More

  • RTD Tea in Costa Rica

    ... both volume and value growth as consumers did not feel as compelled to reduce purchases of these items or eliminate them altogether. Consequently, RTD tea saw positive sales growth with no major disruptions over the ... Read More

  • RTD Tea in Canada

    ... it a healthier alternative to carbonates and sugary juices. In response, manufacturers are continuing to broaden their portfolios and engaging in new product development. For example, Brisk has developed new flavours, including strawberry, for its ... Read More

  • Coffee in Costa Rica

    ... favourable impact on retail volume growth in 2023, which returned to low single-digit growth. Costa Rica has experienced some of the highest levels of inflation in decades, leading to a sharp spike in coffee prices ... Read More

  • Coffee in the Netherlands

    ... ending of associated restrictions, in that consumers are now spending more time outside the home. Additionally, many people have remained inclined to cut back on coffee consumption as unit prices and the general cost of ... Read More

  • Other Hot Drinks in the Netherlands

    ... a much narrower appeal than coffee and tea in the Netherlands, it continues to suffer from a lack of investment in new product development and marketing activities. Moreover, chocolate-based flavoured powder drinks, the dominant product ... Read More

  • Tea in Costa Rica

    ... in the coming years, in line with the consumer price index. Overall, tea has remained an affordable product for large numbers of consumers, and this perception has served it well helping to support strong volume ... Read More

  • Tea in the Netherlands

    ... consumers are now spending less time at home with the return to pre-pandemic routines. The pace of decline has slowed, however, in part because the easing of inflationary pressures has ensured price hikes have not ... Read More

  • RTD Coffee in Costa Rica

    ... of RTD coffee in Costa Rica, the higher unit prices associated with these products led to lower consumption. Instead, shoppers opted to prepare cold coffee drinks at home or simply skipped on the treat altogether ... Read More

  • Other Hot Drinks in Costa Rica

    ... channel continue to recover from the pandemic, aided by the return of tourists to the country and locals socialising over a hot beverage other than coffee or tea. Retail volumes remained steady across the modern ... Read More

  • HW Hot Drinks in Austria

    ... as little surprise that many local consumers aim to integrate their daily coffee drinking routines into their increasingly fervent attempts to improve health and wellbeing as well. As a result, many people, especially those from ... Read More

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