Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
-
RTD Tea in Argentina
... marked a rebound in off-trade volume sales as they recovered from the decline caused by a partial lockdown in 2021, and a steep decrease in 2020. However, due to the low popularity of these beverages, ... Read More
-
RTD Coffee in Belgium
... energy boost, contributes significantly to its popularity. Players in this category are responding to evolving health trends by enhancing their recipes and striving to offer products with better nutri-scores. For instance, Emmi brand's offerings boast ... Read More
-
Global Market Overview of Coffee
... price dynamics, as well as analysing trends across key commodity consuming industries. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources ... Read More
-
RTD Coffee in the Czech Republic
... impulse or on the go from retailers. However, on-trade volume sales of RTD coffee decreased. This was partly due to stabilisation after strong rebounds in foodservice volume sales in 2021 and 2022, following the 2020 ... Read More
-
RTD Coffee in Saudi Arabia
... in 2023 in off- and on-trade volume terms. Starbucks Iced Coffee has played a key role in the rapid rise in demand for RTD coffee with it continuing to dominate sales in Saudi Arabia. The ... Read More
-
RTD Tea in Saudi Arabia
... post strong growth both through the off- and on-trade channels. The performance of the category is closely tied to the performance of the Lipton brand which accounts for most sales of RTD tea in the ... Read More
-
Other Hot Drinks in the Czech Republic
... Republic. As consumers faced higher cost of living pressures, they looked to reduce their expenditure on deemed non-essential products. For many consumers this included chocolate-based flavoured powder drinks and “other” plant-based hot drinks. The demand ... Read More
-
Coffee in Denmark
... to consume fewer cups of coffee than their older counterparts, but are likely to spend slightly more on each cup. Products with organic and ethical certificates, as well as products underlining the origin of the ... Read More
-
Other Hot Drinks in Norway
... other hot drinks have been on a downward trajectory as consumers have gradually resumed their old lifestyle habits, which have included drinking less at home and more in the workplace, at school or in foodservice ... Read More
-
Hot Drinks in Colombia
... in 2023, supported by the coffee culture, with affluent consumers proving particularly fond of the on-trade coffee experience which has surpassed pre-pandemic levels in terms of volume in 2023. Inflation is rising fast, with coffee ... Read More
-
Coffee in Argentina
... more slowly in 2023 than in previous years. This is due to long-term economic instability, increased poverty and high inflation, with the result that mid- and low-income consumers are seeing their purchasing power diminished. Euromonitor ... Read More
-
Coffee in Saudi Arabia
... to 2,500 tons annually by 2028. In 2023 the newly-formed company introduced its premium coffee brand JAZEAN which is sourced from Jazan, a southwest region of Saudi Arabia which is rich in fertile lands, groundwater, ... Read More
-
Coffee in Colombia
... showcasing dynamic retail volume growth in 2023, demonstrating its adaptability. Consumers have sought to replicate the foodservice experience at home, enhancing it without forsaking their on-trade consumption, as the social aspect of drinking coffee remains ... Read More
-
Tea in Egypt
... it hard for importers to bring raw materials into the country and pay for shipments. Tea prices have subsequently risen across all retailers and brands, with most products witnessing multiple hikes throughout the years, including ... Read More
-
Tea in Norway
... terms. The return of more consumers to the workplace, especially office workers, has also had a negative impact on off-trade volume sales of tea. While coffee is the most popular choice of hot drink in ... Read More
-
Other Hot Drinks in Belgium
... driver behind this structural decline is the adverse perception of flavoured powder drinks, primarily due to their high sugar content. Belgium's prevailing health-conscious trend is causing a decline in regular non-alcoholic beverages in favour of ... Read More
-
RTD Tea in France
... materials – imported tea, sugar and even water (with a growing risk of shortage during the summers in France). In total volume terms, RTD tea has almost always posted strong growth over the last decade. ... Read More
-
RTD Coffee in France
... of the soft drinks categories hit hardest by the pandemic. With forecourt retailers being a key distribution channel for the category, limitations on travel led to a significant drop in on-the-go consumption. These products are ... Read More
-
Tea in Saudi Arabia
... hospitality in the region. As such, demand continues to grow at a stable pace in 2023 buoyed by population growth and an influx of international visitors for both religious and leisure purposes. As seen in ... Read More
-
Other Hot Drinks in Colombia
... associated beverages like milk, which continues to experience double-digit growth, consequently affecting retail volume sales. Secondly, health and wellness trends are amplifying concerns over the perceived high sugar content and limited nutritional benefits of these ... Read More
-
Tea in Denmark
... by falling sales of black tea. This category is mature and has suffered from a lack of company engagement. Moreover, many, especially younger, consumers see black tea as somewhat old fashioned and prefer to drink ... Read More
-
Coffee in Norway
... is commonly consumed for breakfast, in the morning and in the workplace. However, sales have declined in retail volume terms in 2023. This is in part due to the economic situation and the resumption of ... Read More
-
RTD Tea in Belgium
... of the fastest declining ones in soft drinks, exacerbated by the challenges posed by inflation on sales. Euromonitor International's RTD Tea in Belgium report offers a comprehensive guide to the size and shape of the ... Read More
-
Hot Drinks in Saudi Arabia
... by a number of government initiatives, from festivals to programmes to support local smallholder farmers and educate youth. For example, 2023 saw the return of the Saudi Coffee Festival at the King Abdullah Financial District ... Read More
-
Hot Drinks in Spain
... high production costs and expensive raw materials. Indeed, whilst some brands tried to absorb any rises in costs, many found this unsustainable, and faced no choice but to raise prices for consumers. According to Spain’s ... Read More
Research Assistance
