Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

...Show More ...Show Less


Coffee & Tea Industry Research & Market Reports

  • RTD Coffee in Azerbaijan

    ... and the relatively low per capita consumption of coffee. Overall there is low consumer awareness of RTD coffee products with consumers largely drinking coffee in coffee shops or at home, rather than buying a takeaway ... Read More

  • Tea in Argentina

    ... always been very health conscious, but the outbreak of COVID-19 has accelerated health and wellness trends, with more consumers discussing and looking for ways to boost their immune systems. Greater interest is being given to ... Read More

  • Other Hot Drinks in Saudi Arabia

    ... 2023. Sales have been in decline since the government introduced a sugar tax of 50% in 2019. In addition to deterring consumers from purchasing other hot drinks due to the dramatic rise in prices, the ... Read More

  • Coffee in the Czech Republic

    ... country worsened and increased the cost of living for Czech households. Therefore, Czech consumers looked for ways to save money and reduce costs. This led to a decrease in the overall demand for coffee, as ... Read More

  • Hot Drinks in Azerbaijan

    ... continues to show robust volume growth despite the maturity of this category. There is a strong tradition of tea drinking in Azerbaijan, which keeps demand buoyant. However, there was a notable lack of innovations in ... Read More

  • Hot Drinks in Paraguay

    ... also returned to growth. The strongest growing category, however, was coffee, which benefited from the resumption of lifestyles in the wake of the pandemic. The overall market benefited from a slowdown in inflation, which provided ... Read More

  • Other Hot Drinks in Algeria

    ... is the only product on offer, though it has much less visibility than coffee or tea. Euromonitor International's Other Hot Drinks in Algeria report offers a comprehensive guide to the size and shape of the ... Read More

  • Tea in Azerbaijan

    ... in 2023, despite the high levels of inflation still impacting the country, because of the strong tea drinking traditions. Nevertheless, Azerbaijanis have been more price sensitive when buying many grocery foods and drinks in 2023, ... Read More

  • Coffee in Algeria

    ... is quicker to prepare. That being said, fresh coffee still accounts for most volume sales through retail channels, as well as dominating foodservice channels. Euromonitor International's Coffee in Algeria report offers a comprehensive guide to ... Read More

  • Coffee in Azerbaijan

    ... Azerbaijan, consumption was boosted by a slowdown in retail price inflation, which benefitted sales in both the off-trade and foodservice channels. These trends have provided a much needed boost to horeca establishments in 2023, as ... Read More

  • Tea in Colombia

    ... escalating costs of raw materials in 2023. However, after a notably positive off-trade performance during the pandemic when Colombians spent increased time at home, a decline in demand commenced in 2021. This decline was chiefly ... Read More

  • RTD Tea in the Czech Republic

    ... restrictions on on-trade operations. As a result, total volume sales are projected to see a strong increment over 2023. RTD tea’s strong performance towards the end of the review period was driven by the return ... Read More

  • Other Hot Drinks in Azerbaijan

    ... to 2022. Overall, there were no other significant changes in the category with demand remaining quite stable for the main product, chocolate-based flavoured powder drinks. Children and youngsters have a keen interest in flavoured powder ... Read More

  • Tea in Belgium

    ... pandemic, has re-emerged post-pandemic. One of the leading causes behind this decline is the shift in consumption patterns, notably among younger generations. This demographic no longer favours hot tea as much as before, opting instead ... Read More

  • Coffee in Belgium

    ... there persists a noticeable shift in preferences between coffee categories, despite the substantial price hikes. The premium segment, encompassing products like coffee beans, continues to outperform more traditional options such as ground coffee and soft ... Read More

  • Other Hot Drinks in Argentina

    ... in response, at the beginning of the year, the government reintroduced the ""Precios Justos"" price control programme. The programme impacts more than 400 food and beverage products, keeping the prices of these staple items below ... Read More

  • Coffee in Egypt

    ... shipments from importers have all driven up coffee prices in 2023, at a time when foreign currency is hard to acquire, making imports even more expensive. This is the second year of strong price rises ... Read More

  • RTD Tea in Azerbaijan

    ... capita consumption of RTD Tea lags behind that of other post-Soviet countries in the Asia Pacific region, such as Uzbekistan and Kazakhstan. The performance of this category is largely influenced by Baku Coca-Cola Bottlers Ltd, ... Read More

  • Hot Drinks in Norway

    ... pandemic now over there has been a resumption of cross-border trade with Sweden. As a result, retail volume sales of hot drinks have continued to decline in 2023. However, this also reflects a stabilisation of ... Read More

  • Hot Drinks in Panama

    ... also hampered by significant global price hikes. Economic uncertainty, rising inflation and the war in Ukraine had an impact on consumer spending power. Nevertheless, sales are being supported for drinks that can be prepared quickly, ... Read More

  • Tea in Algeria

    ... as offering numerous health benefits, with studies suggesting that green tea may positively affect skin health, help with weight loss and reduce the risk of cardiovascular disease, among other benefits. This is driving volume growth. ... Read More

  • Hot Drinks in Algeria

    ... drinks is expected to register a healthy increase in current value sales, constant value growth is expected to be minimal. Volume growth is also expected to be minimal, though it is expected to be higher ... Read More

  • Tea in the Czech Republic

    ... by reducing their expenditure on perceived unnecessary purchases, which, for many consumers, included tea. This was the backdrop to the decline in demand for tea in both the retail and foodservice channels at the end ... Read More

  • Other Hot Drinks in Egypt

    ... hot chocolate product. Egyptians are focusing on purchasing only essential grocery items as prices keep rising, and in hot drinks, tea and coffee are being prioritised since these are consumed on a daily basis. Euromonitor ... Read More

  • Other Hot Drinks in Denmark

    ... are consumed by children and Danish parents prefer to offer their offspring healthier options. The category has suffered from the increasing focus on the role of sugar in a number of health problems, including type ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings