Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in the Philippines
... which led to an increased incidence of impulse purchases through retail, as individuals stopped off at sari-sari stores or convenience stores on their way to school or work. Unlike powder concentrates, RTD tea is suitable ... Read More
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Other Hot Drinks in Finland
... sales volumes recover from the pandemic. Meanwhile, retail sales are under pressure, not just from the normalisation of shopping behaviour post-pandemic, but also due to rising prices and the maturity of the category. Other hot ... Read More
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Other Hot Drinks in Hungary
... stability or even decline in the demographic profile of 0-14-year-olds in Hungary. This lack of a growing consumer base limited the product area's potential. Additionally, a lack of product innovation, limited product variety with a ... Read More
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Coffee in Italy
... volume has improved from the sharper dips seen in 2022 and 2021, although this is expected to now remain at a static level. Euromonitor International's Coffee in Italy report offers a comprehensive guide to the ... Read More
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Tea in the Philippines
... supported the expansion of green tea, consumption of which is valued for its antioxidant properties. In turn, players responded by offering a greater variety of products in modern retail channels such as hypermarkets and supermarkets, ... Read More
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Other Hot Drinks in the Philippines
... their physical workplaces, consumers showed a growing interest in consuming a hot, nutritionally-packed beverage that was convenient to prepare. Health and wellness concerns also had a positive impact on the market, especially malt-based hot drinks ... Read More
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RTD Coffee in Italy
... culture in Italy. Indeed, the traditional coffee culture in Italy has existed for the last 150 years. Fresh ground coffee remains the most popular type of coffee, with most Italians being quite conservative in terms ... Read More
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Ready to Drink (RTD) Tea And Coffee Global Market Briefing 2023
... 2012 to $48.15 billion in 2022 at a compound annual growth rate (CAGR) of 3.95%. The global ready to drink (rtd) tea and coffee market is expected to grow from $48.15 billion in 2022 to ... Read More
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Other Hot Drinks in Vietnam
... pandemic is over and consumers have returned to work and school. Retail sales of other hot drinks saw strong and stable growth during the pandemic as children were forced to study at home and thus ... Read More
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Other Hot Drinks in Canada
... Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It ... Read More
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Tea in Hungary
... seasonal beverage primarily consumed for health reasons. As consumers tighten their belts and prioritise essential expenses, tea consumption has witnessed a slowdown. However, interest in value-added teas with functional benefits remains strong. Promotional activities have ... Read More
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Tea in Vietnam
... 2023 with sales backed by the end of the pandemic and government efforts to stimulate spending, such as the decision to reduce VAT from 10% to 8% for the final six months of the year. ... Read More
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RTD Coffee in the Philippines
... (and to a lesser degree, small local grocers and hypermarkets), RTD coffee products contributed to the increasingly hectic lifestyles of students and young professionals, who actively sought out a quick and convenient sources of energy ... Read More
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RTD Coffee in the US
... that were sweetened. Starbucks Frappuccino is the leading brand in this segment, and played a critical role in building sales of RTD coffee in the US. However, this segment is the most mature and high ... Read More
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RTD Tea in Vietnam
... is thanks to the burgeoning health and wellness trend in Vietnam, with some consumers switching to the category from other soft drinks such as carbonates. In Vietnam, the majority of consumers believe RTD tea made ... Read More
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Tea in Greece
... cost of living crisis resulted in a slowdown in development. The decline in disposable income impacted demand for tea, which benefits from the healthy living trend but does not have a commodity status. As consumers ... Read More
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RTD Coffee in Vietnam
... tea, it nonetheless appears to still have plenty of potential with it seemingly fitting with the increasingly modern lifestyles of Vietnamese consumers. Consumers usually purchase RTD coffee as a convenient and indulgent option to drink ... Read More
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RTD Tea in Colombia
... production costs (such as for packaging and energy). As a result, some players have been compelled to pass on these higher costs to consumers, leading to an increase in the average unit price and modest ... Read More
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Other Hot Drinks in South Korea
... a product with limited diversification in taste, marketing communication plays a crucial role for brands. Since 2003, advertising for Dongsuh Foods’s Mite hot chocolate has been representative, spanning 15 years, and it is known for ... Read More
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Tea in South Korea
... to provide hydration. This is leading to growing sales of caffeine-free fruit/herbal tea, and grain teas such barley tea. Due to the successful positioning of herbal/fruit teas and grain teas as light and healthy drinks, ... Read More
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Hot Drinks in South Korea
... maintaining current value growth, while coffee is set to see stagnancy due to the contrasting forces of decline for instant coffee and growth for fresh coffee. Korean coffee manufacturers and food and beverage companies are ... Read More
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RTD Coffee in Colombia
... campaigns, despite remaining a niche category. The prevalence of impulse-driven consumption occasions in 2023 supports demand, as consumers are exposed to alternatives for at-home consumption. The emergence of multipacks available online offers greater cost savings ... Read More
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Coffee in South Korea
... or creating café-like experiences at home, whereby people have started using a coffee machine at home to brew and enjoy high quality coffee, as coffee consumption has become part of the daily routine. This has ... Read More
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RTD Tea in Spain
... indication of this positivity came in 2023 with the launch of Fuze Tea by Cía Servicios de Bebidas Refrescantes (The Coca-Cola Co) in the country. This low calorie offer was initially available in two black ... Read More
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RTD Coffee in Spain
... category, for instance by offering different flavour combinations. Lactalis Nestlé, the name of the joint venture between these two companies, renewed its Nescafé Latte range during 2023. The range expanded to include an oat flavoured ... Read More
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