Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in Bulgaria
... associated with summer, such as pear and plum, to encourage year-round consumption. For example, Xixo by Hell Energy Drinks has launched a pear and black tea variant aimed at being enjoyed throughout the year. Euromonitor ... Read More
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RTD Coffee in Finland
... production costs, deterring some consumers. Nevertheless, RTD coffee is a desirable product in Finland, as it offers convenience and taps into on-the-go drinking occasions. In 2023, sales have been boosted by new products, flavours, vegan ... Read More
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Coffee in Poland
... also incurs costs in terms of fertilizers, transportation, packaging and more. As such, inflation has pushed up overall costs for coffee farmers, with many forced to reduce their profit margins or lower the quality of ... Read More
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Hot Drinks in Bolivia
... in 2023, with sharp falls in foreign currency reserves and this has increased inflationary pressure slightly, particularly for imports, resulting in inflation higher than 2022. Euromonitor International's Hot Drinks in Bolivia report offers a comprehensive ... Read More
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Hot Drinks in Iraq
... and other hot drinks importers in particular facing challenges due to exchange rate anomalies. Tea remains by far the most popular hot drink, although coffee consumption is rising, not least due to the more pronounced ... Read More
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Coffee in Bulgaria
... of instant coffee users is aging, with challenges in attracting new consumers. Despite this, the post-pandemic return to hectic lifestyles has reignited interest in instant coffee mixes, especially for on-the-go consumption. This trend is driven ... Read More
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RTD Tea in Finland
... affordable RTD tea products and taking advantage of special offers. Price competition has intensified in this category with the domestic brand Puhdistamo offering special offers online when purchasing a pack of 12 kombuchas. Private label ... Read More
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RTD Tea in Greece
... less impacted by the cut in consumer spending that is challenging most soft drinks categories. The decline in retail volume is somewhat driven by the unfavourable weather in 2023. RTD tea consumption is very seasonal ... Read More
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Tea in Poland
... category as part of a broad rise in the cost of living. The greater diversity of tea available in Poland is nurturing tea consumption, with the variety expanding in recent years. This includes not only ... Read More
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Coffee in Finland
... back resulting in much weaker off-trade volume sales. Finns are among the biggest coffee drinkers on the planet and so the drop in per capita consumption is noticeable, and partly reflects the maturity of this ... Read More
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Coffee in Greece
... would have a takeaway coffee daily, the decline in disposable incomes negatively impacted trade sales, with consumers reducing the frequency of takeaway coffee to save costs. Euromonitor International's Coffee in Greece report offers a comprehensive ... Read More
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Other Hot Drinks in Greece
... on essentials, with other hot drinks lacking commodity status. In addition, retail prices of other hot drinks have seen rises in both 2022 and 2023, further dissuading consumers. In 2023, the decline in disposable incomes ... Read More
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Hot Drinks in Greece
... with sales driven by promotional periods. For other hot drinks, this has translated to a strong decline in consumption, with these products being regarded as unessential by many. Retail volume growth in tea also slowed, ... Read More
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Coffee and Tea Manufacturing - 2024 U.S. Market Research Report with Updated Recession Forecasts
... in the United States with over 100 data sets covering 2015-2028. This 63-page Kentley Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical ... Read More
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Tea in Finland
... at home now that consumers are keen to frequent foodservice outlets. As a nation of coffee drinkers, Finns tend to prefer coffee in the mornings before the day gets going, with tea suffering from a ... Read More
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Coffee in Hungary
... coffee consumption. Among the various coffee products, fresh coffee beans fared the best, experiencing the least decline in volume sales. This trend is attributed to the growing popularity of preparing high-quality coffee at home, facilitated ... Read More
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Coffee in the Philippines
... in terms of volume, saw a particularly buoyant performance, as the busier lifestyles of consumers encouraged them to prioritise convenience. Filipinos were attracted to the ease of preparation offered by products such as Kopiko and ... Read More
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Coffee in Vietnam
... Vietnam's economy started to struggle in 2023 with lower demand in key export markets weighing on its manufacturing industry, while there was an intense desire to keep the Vietnamese Dong stable at the expense of ... Read More
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Coffee in Canada
... environmental impacts of their consumption. As a result, there is a growing demand for transparency and accountability from coffee producers, roasters and retailers, with organic, fair trade and Rainforest Alliance-certified variants gaining traction. Euromonitor International's ... Read More
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Other Hot Drinks in Italy
... other hand, sales of non-chocolate-based flavoured powder drinks and other plant-based hot drinks are negligible in Italy, thus not covered in Euromonitor International data. Euromonitor International's Other Hot Drinks in Italy report offers a comprehensive ... Read More
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Tea in Italy
... hand, is seeing a healthier performance. Compared to coffee, tea has been less impacted by inflation and the rising costs of raw materials. However, following a more positive off-trade performance during the pandemic, when Italians ... Read More
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RTD Tea in the US
... demographics, with varying levels of sugar content. Although individual brands may rise or fall, overall volumes tend to remain relatively consistent. However, due to supply chain issues and inflation, the category is beginning to experience ... Read More
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Tea in Canada
... their coffee consumption and substituting with tea instead. One key trend in tea is the growing interest in better-for-you beverages with health claims and functional ingredients. As such, an increasing number of wellness-focused companies in ... Read More
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RTD Tea in Italy
... thus placing further downwards pressure on the category in light of consumers’ price-sensitivity. We also note that, following several years of strong growth, the healthy/refreshing positioning, boosted by RTD tea, seems to have become less ... Read More
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Hot Drinks in Finland
... unit price increases caused by high inflation and increased production costs. Consumer price sensitivity has also remained high as a result, resulting in some trading down to more affordable hot drinks. A brighter performance is ... Read More
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