Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Coffee in Greece
... shops means that takeaway coffee prices are very competitive. Despite the on-the-go coffee trend being strong in Greece, it has not helped RTD coffee, with consumers preferring hot coffee, with fresh options from specialists widely ... Read More
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RTD Coffee in Denmark
... a more convenient alternative to the fresh, hot coffee served by cafés and specialist coffee shops. RTD coffee is perhaps the category of soft drinks that is least likely to be regarded as essential amongst ... Read More
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RTD Coffee in the Netherlands
... are still emerging from a relatively low base, though booming demand also reflects rising appreciation for the combination of indulgence and functionality offered by such products, especially among younger demographics. While some people simply enjoy ... Read More
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RTD Tea in Portugal
... of the tourism industry boosts on-trade, off-trade records a sales increase due to some consumers shifting from the foodservice channel to retail during a time of lower purchasing power. Reduced sugar options continue to gain ... Read More
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Other Hot Drinks in Sweden
... coffee, retail volume sales of other hot drinks were not boosted by the COVID-19 pandemic. Indeed, prior to the pandemic, in line with consumers’ rising interest in health and wellness trends, the category was hampered ... Read More
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Coffee in Chile
... increasingly able to distinguish quality, and thus, become more demanding. Greater access to financial liquidity during the pandemic, especially 2021, gave regular instant coffee consumers the opportunity to purchase premium coffee, whether ground, bean, pods ... Read More
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Tea in Bosnia and Herzegovina
... to register a moderate increase, as is volume growth. Tea still has huge potential for growth, as it is a relatively immature product area and this is supporting growth in 2023. Fruit/herbal continues to account ... Read More
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Coffee in the US
... towards drinking coffee at home, driving retail volumes and leading to decline in foodservice volumes. From 2021, people started returning to coffee shops, and a switch was seen in growth trends between the two channels, ... Read More
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Other Hot Drinks in Portugal
... enjoyed during breakfast, with many of the leading brands claiming to provide an energy boost and contain healthy ingredients such as fibre, vitamins, and minerals. However, in 2023, the other hot drinks landscape faced a ... Read More
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Tea in Peru
... coupled with the onset of floods in early 2023 triggered by El Niño Costero along the Peruvian coast, consumer spending experienced a significant slowdown. Euromonitor International's Tea in Peru report offers a comprehensive guide to ... Read More
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RTD Coffee in Poland
... is widely available in the modern trade, with a good selection of brands, formats and sizes to choose from. In Poland, RTD coffee is treated as a dessert and is usually consumed between 12.00hrs and ... Read More
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RTD Tea in the Netherlands
... due to the ongoing normalisation of foodservice consumption patterns in the wake of the pandemic. Overall demand continues to be buoyed by the fact that tea in general has a healthy image in the Netherlands, ... Read More
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RTD Tea in Ireland
... see volume growth at the end of the review period. Still RTD tea has enjoyed rising popularity through Unilever Ireland’s promotional activities in support of the leading brand, Lipton, and the traditional attraction of Irish ... Read More
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Tea in Sweden
... mature with relatively low new product development militating against retail volume growth. Nonetheless, off-trade current value sales of black tea bags continued to rise in 2023, underpinned by the use of added-value bag products. Most ... Read More
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Other Hot Drinks in Chile
... for various non-essential goods, including other hot drinks, but the lingering effect of liquidity incentives and the general overheated economy meant that consumption remained high until late 2022. As such, the real effects of inflation ... Read More
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Tea in Bulgaria
... at more affordable prices. At the same time, private label products are gaining traction across all tea subcategories, propelled by financial stress. Euromonitor International's Tea in Bulgaria report offers a comprehensive guide to the size ... Read More
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RTD Coffee in Hungary
... instability prompted consumers to reduce expenses on non-essential items or seek alternative options. Euromonitor International's RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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RTD Tea in Hungary
... on player support, constant innovation, and seasonal promotions. This put additional pressure on the category. Euromonitor International's RTD Tea in Hungary report offers a comprehensive guide to the size and shape of the market at ... Read More
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Other Hot Drinks in Poland
... category, with a shift away from premium and gourmet hot drinks to more economical choices. Indeed, consumers are prioritising value-oriented hot drinks that offer a more satisfying experience, but come with a lower price tag. ... Read More
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Coffee in Peru
... have increased amid record-breaking export figures. However, 2023 presented a negative outlook for domestic production, as available cultivation hectares and production volume have decreased. One factor contributing to this scenario is the rise in production ... Read More
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Tea in Portugal
... volume sales, with consumers switching back to on-trade consumption. The decline in retail volume sales was noted across most tea categories, with inflation increasing unit prices. With low penetration in the country and lower availability, ... Read More
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Soft Drinks in Denmark
... clearly had its winners and losers, with growth rates varying hugely depending on the category. Energy drinks, sports drinks, RTD tea and RTD coffee were amongst the best performers due to low category saturation and ... Read More
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Hot Drinks in Bosnia and Herzegovina
... hot drink in Bosnia-Herzegovina. Continuing population decline dampens volume sales, as does continuing inflation, though price growth has eased. However, the picture is more positive for tea and other hot drinks, with both expected to ... Read More
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Coffee in Ireland
... the increasing penetration of coffee in Irish households. Ireland is said to be slowly transitioning from a traditional tea culture to a coffee drinking nation. Indeed, younger adults are more likely to drink coffee instead ... Read More
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RTD Tea in Denmark
... growth during the year, and reduced sugar RTD tea. Both these categories benefited from the prominent health and wellness trend. Consumer interest in kombucha was supported by increasing publicity around the benefits of fermented products ... Read More
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