Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Tea in Uruguay
... been a defining trait of Uruguayan consumers, the pandemic has amplified this trend, prompting greater interest in the functional benefits offered by various tea varieties. Products claiming to enhance the immune system or provide calming ... Read More
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Tea in Switzerland
... health benefits, and price ranges, has continued to attract a wide audience. Swiss consumers have shown heightened interest in exotic tea flavours and those incorporating superfood ingredients, with brands like Cupper, Pukka, and Yogi Tea ... Read More
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Coffee in Switzerland
... experienced slower growth compared to the previous year; however, demand has surged, with volume sales surpassing the levels recorded in 2023. The phenomenon of cross-border shopping has continued to exert downward pressure on domestic coffee ... Read More
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Other Hot Drinks in Kazakhstan
... Chocolate-based flavoured powder drinks continue to be mainly consumed by children, who enjoy the sweet taste. Its affordability also continues to maintain volume sales. Euromonitor International's Other Hot Drinks in Kazakhstan report offers a comprehensive ... Read More
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Coffee in Lithuania
... on consumers, many of whom remained challenged by the rising cost of living. This heightened price sensitivity impacted retail volume growth, as consumers sought to cut costs by reducing their purchases. Furthermore, due to ongoing ... Read More
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Other Hot Drinks in Uruguay
... shown signs of maturity, with total volume sales of yerba mate expected to decline for a second consecutive year in 2024. Despite its well-established status, the market has become increasingly saturated, limiting opportunities for further ... Read More
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Hot Drinks in Kazakhstan
... remain price sensitive and players respond by offering frequents discounts and promotions. Nestle’s instant coffee brand Nescafé was particularly aggressive in terms of discounting in 2024, and gained volume share as a result. Euromonitor International's ... Read More
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Hot Drinks in Uruguay
... external economic shocks effectively. Last year, soft drinks sales surged dramatically, primarily influenced by the effects of climate change, as the country faced an unprecedented drought that lasted through the first half of 2023. This ... Read More
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Hot Drinks in Colombia
... September 2024, the inflation rate had decreased to 5.81%, as reported by DANE (National Administrative Department of Statistics).However, low economic growth has been influenced by political uncertainty surrounding government reforms in labour, health, and taxes, ... Read More
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Other Hot Drinks in Guatemala
... powdered brands focused on promoting the affordability of their drinks in 2024. Nesquik (Nestlé SA), for instance, promoted its low-cost 200g resealable stand-up pouches, which “make 15 glasses”. A similar strategy was implemented by Choco ... Read More
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Other Hot Drinks in Canada
... Ovaltine offer variants that cater to this trend, with reduced sugar, added protein, and fortifications of vitamins and minerals. This evolution aligns with the broader demand for indulgent yet healthier options, particularly among parents seeking ... Read More
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Coffee in Canada
... benefits from a rising interest in quality, instant coffee remains a staple for many consumers seeking convenience, particularly among coffee newcomers and those looking to cut costs. However, some consumers, particularly Generation Z, millennials and ... Read More
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Coffee in Colombia
... prices led to a reduction in both the frequency and volume of purchases. To mitigate the impact of these price points, some brands, such as Oma, Juan Valdez and Café Quindío, reduced pack sizes from ... Read More
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Coffee in Guatemala
... makes coffee accessible to consumers with varying purchasing capacities. Local coffee production is well-developed. Indeed, the microclimate present in Guatemala allows players to produce unique varieties of coffee, which has made the country a leading ... Read More
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Coffee in Cameroon
... experience, reflecting a growing trend among Cameroonians to explore fresh coffee consumption. Within the instant coffee segment, the 2g single-serve packaging format has gained widespread adoption as an affordable option, retailing at XAF50. All major ... Read More
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Tea in Canada
... ginger, have gained popularity due to their perceived wellness properties, including stress relief, digestive support, and immune system support. Furthermore, teas marketed as functional, including those enriched with vitamins, antioxidants, or adaptogens, appea... Euromonitor International's ... Read More
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Hot Drinks in El Salvador
... saw moderate growth due to its existing high penetration, cost of living pressures, and more pronounced hot weather during which cold drinks were favoured over hot ones. Tea is hampered by a lack of tradition ... Read More
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Other Hot Drinks in Costa Rica
... for children, driven by brands such as Nesquik, Johnny's, Cocoa Dulce, and Milo, which parents frequently purchase to mix into milk as part of their children’s daily routines. These brands have successfully created associations with ... Read More
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Coffee Premiumisation in an Inflation-Weary World
... of living. Successful premiumisation is still possible, but it will become more difficult and will need to follow one of three paths: luxury, wellness, or “permissible indulgence.” Euromonitor International's Coffee Premiumisation in an Inflation-Weary World ... Read More
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Hot Drinks in Guatemala
... of nearly 18 million, Guatemala is the most populous country in Central America, and it is estimated that nearly 39% still live below the poverty line. Euromonitor International's Hot Drinks in Guatemala report offers a ... Read More
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Hot Drinks in Cameroon
... of raw materials. For example, the price of fresh Robusta coffee has decreased by XAF100 per kg, yet instant coffee, which is exclusively imported, has seen final retail prices rise sharply due to significant increases ... Read More
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Hot Drinks in Costa Rica
... temperatures, which range from an average minimum of 73°F to a maximum of 89°F, coffee remains an exception to the general lack of demand for hot beverages, being deeply embedded in the daily routines of ... Read More
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Tea in Colombia
... tea, while black tea saw a fall in retail volume sales. Areas such as green and herbal/fruit tea benefited from the perception of being healthier and natural, along with functional benefits that may offer. As ... Read More
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Tea in Guatemala
... means that changes in the cost of raw materials and international logistics directly impact retail prices in the local market. Most consumers drink tea occasionally, usually to relieve colds or digestive problems. During the COVID-19 ... Read More
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Other Hot Drinks in Colombia
... cost of raw materials, particularly due to droughts that reduced cacao production in Colombia and key producer countries. Euromonitor International's Other Hot Drinks in Colombia report offers a comprehensive guide to the size and shape ... Read More
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