Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in Costa Rica
... both volume and value growth as consumers did not feel as compelled to reduce purchases of these items or eliminate them altogether. Consequently, RTD tea saw positive sales growth with no major disruptions over the ... Read More
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RTD Tea in Canada
... it a healthier alternative to carbonates and sugary juices. In response, manufacturers are continuing to broaden their portfolios and engaging in new product development. For example, Brisk has developed new flavours, including strawberry, for its ... Read More
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Coffee in Costa Rica
... favourable impact on retail volume growth in 2023, which returned to low single-digit growth. Costa Rica has experienced some of the highest levels of inflation in decades, leading to a sharp spike in coffee prices ... Read More
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RTD Tea in Peru
... years of stagnation. Despite competing against high-volume categories like bottled water, carbonated water, and sports drinks, RTD teas have gained traction due to their affordable pricing and positioning as a healthier, low-calorie option. Euromonitor International's ... Read More
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Tea in Nigeria
... its relevance through innovative strategies and extensive availability across diverse retail outlets, supported by robust marketing campaigns. Euromonitor International's Tea in Nigeria report offers a comprehensive guide to the size and shape of the market ... Read More
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RTD Tea in Bolivia
... inflationary pressures. The segment is also seeing continuing dynamism, with increasing offerings of energy drinks with functional ingredients and that boosts overall value sales. Euromonitor International's RTD Tea in Bolivia report offers a comprehensive guide ... Read More
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Coffee in the Netherlands
... ending of associated restrictions, in that consumers are now spending more time outside the home. Additionally, many people have remained inclined to cut back on coffee consumption as unit prices and the general cost of ... Read More
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Other Hot Drinks in the Netherlands
... a much narrower appeal than coffee and tea in the Netherlands, it continues to suffer from a lack of investment in new product development and marketing activities. Moreover, chocolate-based flavoured powder drinks, the dominant product ... Read More
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Hot Drinks in Nigeria
... coffee has emerged as a crucial beverage to sustain alertness. The influence of Western culture has further bolstered coffee consumption, including a rise in the demand for fresh coffee, which is a relatively new trend ... Read More
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RTD Coffee in Peru
... accompanied by extensive marketing efforts, pandemic-related restrictions stymied the category's expansion. Nescafé Cold Brew later exited the Peruvian market, leaving Starbucks (North American Coffee Partnership) and Café Olé (The Braedt SA) as the primary brands ... Read More
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Tea in Costa Rica
... in the coming years, in line with the consumer price index. Overall, tea has remained an affordable product for large numbers of consumers, and this perception has served it well helping to support strong volume ... Read More
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Tea in the Netherlands
... consumers are now spending less time at home with the return to pre-pandemic routines. The pace of decline has slowed, however, in part because the easing of inflationary pressures has ensured price hikes have not ... Read More
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Other Hot Drinks in Nigeria
... areas across the country. Milo has become a household staple with a robust presence in numerous retail outlets. The brand's success is reinforced by aggressive marketing campaigns and sponsorship of grassroots sporting events. Cadbury Nigeria ... Read More
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RTD Coffee in Costa Rica
... of RTD coffee in Costa Rica, the higher unit prices associated with these products led to lower consumption. Instead, shoppers opted to prepare cold coffee drinks at home or simply skipped on the treat altogether ... Read More
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Other Hot Drinks in Costa Rica
... channel continue to recover from the pandemic, aided by the return of tourists to the country and locals socialising over a hot beverage other than coffee or tea. Retail volumes remained steady across the modern ... Read More
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HW Hot Drinks in Austria
... as little surprise that many local consumers aim to integrate their daily coffee drinking routines into their increasingly fervent attempts to improve health and wellbeing as well. As a result, many people, especially those from ... Read More
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Ready-to-Drink Tea and Kombucha in the U.S. through 2027
... category as well as from outside the sector make this a particularly important time to keep a close eye on the trends in the sector and its evolving sub-segments. This in-depth report focuses on RTD ... Read More
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RTD Coffee in Bosnia and Herzegovina
... and it is partly its novelty factor that has boosted volume sales. That being said, the acceleration of impulse buying, as society is fully opened post pandemic, is also driving growth. Euromonitor International's RTD Coffee ... Read More
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RTD Tea in Bosnia and Herzegovina
... expected to support volume growth. RTD tea is made up of still RTD tea, with only a negligible presence of carbonated RTD tea. Euromonitor International's RTD Tea in Bosnia and Herzegovina report offers a comprehensive ... Read More
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Coffee in Sweden
... volume sales over 2023. Nonetheless, retail demand rebounded from the strong fall in 2022, caused by higher coffee prices. As coffee prices were more stable in 2023, demand increased. However, off-trade volume sales were lower ... Read More
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Tea in Chile
... is usually an essential item in every Chilean household. However, 2023 has proved a significant challenge for this popular drink, as inflation in late 2022 pushed prices up by 15%, with another rise of 7% ... Read More
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Tea in the US
... by harvest issues, like coffee, nor is it heavily reliant on aluminium cans, like beer. The biggest challenge for tea is the rising cost of shipping, because the US imports all of its tea from ... Read More
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Coffee in Israel
... with rising costs of transportation, energy and raw materials, and economic uncertainty, which was exacerbated by the judicial reform and consequent social unrest. In December 2022, Strauss raised the prices of its coffees in its ... Read More
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Hot Drinks in Peru
... This led to widespread disruptions, prolonged protests, supply shortages, uncertainty, and the closure of sales channels, notably in southern Peru. Furthermore, the country grappled with heavy rains, landslides, and inflation during the year. These factors ... Read More
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Tea in Ireland
... sales in the wake of the Coronavirus (COVID-19) crisis, in 2020. Over 2023, retail volume sales of tea are projected to fall slightly, partly due to a return to pre-pandemic lifestyles, including foodservice consumption. Moreover, ... Read More
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