Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

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Coffee & Tea Industry Research & Market Reports

  • HW Hot Drinks in Switzerland

    ... category in 2020 and 2021, when the strict approach taken to social distancing and home seclusion during the COVID-19 pandemic boosted volume sales of hot drinks as local consumers were forced to spend much more ... Read More

  • Hot Drinks in Guatemala

    ... progressive Bernado Arévalo was elected president, followed by attempts to discredit the electoral process among branches of the outgoing government. Hot drinks continued to be impacted by inflationary pressures in 2023, although to a lesser ... Read More

  • Hot Drinks in Cambodia

    ... industry players into innovating. While coffee remained the most popular category, sales of tea grew from a smaller base with tea in particular being influenced by the rising health and wellness trend. In general, older ... Read More

  • Coffee in Turkey

    ... ground coffee and instant coffee. Nevertheless, these products still saw value growth due to the availability of more refined and sophisticated options. In fresh ground coffee, sales of Italian speciality products saw a significant increase, ... Read More

  • RTD Coffee in Guatemala

    ... Coffee prices have risen in international markets and this has equally impacted the RTD format. The National Coffee Association (Anacafé) reported in September 2022 that prices per quintal (60 kg) had risen by 14% in ... Read More

  • RTD Tea in Guatemala

    ... has a wholesome image in Guatemala, which has had a knock-effect on RTD tea’s appeal. This healthier perception has also been encouraged by marketing campaigns for certain brands, including Lipton, the dominant name in the ... Read More

  • Other Hot Drinks in Turkey

    ... is a milky hot drink made from wild orchid tubers and is a very traditional and popular beverage consumed during the winter months. Price inflation has also been an issue denting consumption of other hot ... Read More

  • Tea in Slovakia

    ... inflation towards the end of the review period increased the number of price-sensitive consumers in Slovakia. This saw manufacturers and retailers offer more of the price promotions and discounts heavily desired by Slovak households. Nonetheless, ... Read More

  • Other Hot Drinks in Guatemala

    ... resumed in classes on a full time basis, and the number of companies that give their employees the option of remote working has decreased. Guatemala has a free food distribution program in public schools financed ... Read More

  • Global Commercial Espresso Machines Market 2024-2028

    ... commercial espresso machines market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More

  • Hot Drinks in Turkey

    ... tea and coffee segments. The most astonishing growth was seen in fresh ground coffee pods. Consumers are showing a growing interest in offerings reminiscent of those found in specialised coffee establishments, with a notable preference ... Read More

  • Tea in Guatemala

    ... as consumers are more cautious with expenditure and very price sensitive when shopping for tea. The Lipton brand, distributed by Unilever de Centroamérica SA, ran promotions on its tea boxes of 20g sachets in several ... Read More

  • Coffee in Slovakia

    ... costs increased substantially. This led to thriftier shopping behaviour, with a concomitant decreases in retail volume sales in 2022 and 2023. High inflation, rising costs of production and logistics and slow growth in wages/salaries continued ... Read More

  • Tea in Turkey

    ... tea in the world, and this has sustained consumption levels. Volume growth was driven by the launch of new products, strong demand for tea bags black as well as increasing interest in fruit/herbal and green ... Read More

  • RTD Tea in Nigeria

    ... devaluation, resulting in heightened production costs. Despite these challenges, the company remained committed to supporting the brand through continued advertising efforts and a robust distribution network. Euromonitor International's RTD Tea in Nigeria report offers a ... Read More

  • Other Hot Drinks in Croatia

    ... fall. Ongoing population decline also dampens sales somewhat. Chocolate-based flavoured powder drinks continue to account for the vast majority of value sales, with the consumer base being mainly children. Promotions and discounts are also used ... Read More

  • RTD Coffee in South Korea

    ... coffee shops. This trend prompted both traditional coffee beverage companies such as Dong Suh and Lotte Chilsung, and coffee shop franchises such as Twosome Place, Paul Bassett, and Pascucci, to enter RTD coffee. However, RTD ... Read More

  • South Korea Coffee Market Report and Forecast 2024-2032

    ... the forecast period of 2024-2032. Aided by the rapidly evolving coffee culture and the burgeoning cafe industry in the country, the market is expected to grow significantly by 2032. Coffee, an energising drink made from ... Read More

  • RTD Tea in Chile

    ... While RTD tea has faced inflationary pressures like its hot counterpart, it has managed to counteract these effects with other positive factors. One such factor has been the warmer summers experienced in Chile due to ... Read More

  • RTD Tea in South Korea

    ... to see a negligible decline, reduced sugar still RTD tea is expected to see low growth, and carbonated RTD tea and kombucha is set to see another year of exceptional although slowing growth. Kombucha now ... Read More

  • RTD Coffee in Chile

    ... Cappuccino, along with some minor brands, is no longer present in mainstream outlets, with distribution shifting to Asian specialty stores and select wholesale distributors catering for smaller retailers. The reduced presence of RTD coffee brands ... Read More

  • Coffee in Nigeria

    ... the widespread availability of its Nescafé brand, even in the remote rural areas across Nigeria. Nescafé has established itself as a household name, enjoying a robust presence in various retail outlets and mobile kiosks. Its ... Read More

  • RTD Tea in Ecuador

    ... the category and commanding an overwhelming majority of category sales. This remarkable position gives the brand a high degree of control over the entire category and positions Fuze Tea as the dominant powerhouse in RTD ... Read More

  • RTD Coffee in Canada

    ... development. RTD Coffee has emerged as a drink for a modern generation ready to try something new and innovative and move away from traditional coffee. Current value growth partly reflects record price inflation across all ... Read More

  • Hot Drinks in Costa Rica

    ... colon vis-à-vis the dollar, which created a set of challenging economic conditions for the hot drinks industry. Whilst volume sales in coffee and tea were hit hard in 2022, hot drinks has started to recover ... Read More

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