Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in Sweden
... and reduced sugar formats seeing a dip in demand. However, this is in contrast to the performance over the previous years of the review period, which saw strong single-digit or double-digit retail volume growth for ... Read More
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RTD Tea in Romania
... market, with a small number of brands and relatively limited variety. There is a rising number of small portions (500 ml, 330 ml, 250 ml), which continued to have a strong dynamic in 2023, boosted ... Read More
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Other Hot Drinks in Georgia
... numbers of foreign tourists, as well as an influx of newly-arrived immigrants from Ukraine, Russia and Belarus. However, with inflation still being an issue, there is a degree of trading down to cheaper brands. Euromonitor ... Read More
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Hot Drinks in Georgia
... result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be highly price sensitive and prioritise value for money. Players are responding by offering discounts ... Read More
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Hot Drinks in Mexico
... has been Nestlé’s Nescafé, with releases of products for making cold coffee beverages, new flavours in coffee capsules, and the introduction of coffee from various origins. In addition, tea is set to experience slight value ... Read More
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RTD Coffee in Turkey
... Turkey, with an expansion of shelf space allocated to these items. The marketing support behind these products, particularly in terms of new product offerings, has contributed to heightened demand for RTD coffee. Consumer demand is ... Read More
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Tea in Mexico
... of the Industry: Food and Nutrition survey in 2023, 65% of companies consider health trends such as the use of natural ingredients, less processed ingredients, or functional ingredients will be very or extremely influential in ... Read More
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RTD Coffee in Sweden
... availability of these products, supported by several innovative launches. In addition, RTD coffee off-trade volume sales have also benefited from the increased number of brands with large pack sizes in their portfolios. On the other ... Read More
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Coffee in Georgia
... volume sales, with consumes also trading down to cheaper brands. Players compete through promotions and discounts in order to push volume sales. In terms of number of cups of coffee, instant coffee is more popular, ... Read More
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RTD Tea in Turkey
... to carbonated beverages. These beverages resonate with parents who are increasingly inclined to offer them to their children. Moreover, the RTD tea category has seen heavy marketing investments in recent years, particularly regarding the introduction ... Read More
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Coffee in Mexico
... of poor harvests in countries such as Brazil and Vietnam. Issues in the green coffee supply chain and speculation further contributed to the situation. In 2023, prices have continued to rise, albeit in a more ... Read More
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RTD Tea in Croatia
... support volume growth. RTD tea is made up of still RTD tea, with only a negligible presence of carbonated RTD tea. Euromonitor International's RTD Tea in Croatia report offers a comprehensive guide to the size ... Read More
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Coffee in Thailand
... slower than expected economic recovery, there nonetheless remained a developing interest in drinking fresh coffee at home, with fresh ground coffee pods continuing to see dynamic growth, albeit from a low base. At the same ... Read More
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RTD Tea in Slovakia
... In addition to this climatic factor, consumers were trying to save money by prioritising essential goods and purchasing fewer non-essential products at the end of the review period. This behaviour was informed by weak purchasing ... Read More
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Other Hot Drinks in Thailand
... choices among parents who wish to give their children a nutritional breakfast beverage before they leave for school. During the year, the category saw healthy growth in retail volume terms, supported by the return of ... Read More
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RTD Coffee in Croatia
... prices dampen volume growth to an extent, especially as many of RTD coffee drinks are in the under 30 age group and this younger consumer group is generally more price sensitive. Euromonitor International's RTD Coffee ... Read More
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Other Hot Drinks in Mexico
... been a very active year in terms of innovations, rebranding, and collaborations with other food and beverage categories. For example, Ibarra in chocolate-based flavoured powder drinks collaborated with Yogocup ice cream, launching a new chocolate ... Read More
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Tea in Thailand
... limited to specialist tea shops. Nevertheless, foodservice volume sales of tea saw moderate growth in 2023, thanks to increased levels of social interaction and hence, more consumption occasions. Sales were further boosted by the revival ... Read More
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Tea in Georgia
... increasing numbers of foreign tourists, as well as an influx of newly-arrived immigrants from Ukraine, Russia and Belarus. However, with inflation still being an issue, there is a degree of trading down to cheaper brands. ... Read More
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Tea, Coffee and Other Food Manufacturing in Australia - Industry Market Research Report
... supported demand for some products at the expense of others. Overall, revenue for tea, coffee and other food manufacturers is expected to increase at an average of 0.7% per year over the five years through ... Read More
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Coffee in Guatemala
... produce unique varieties of coffee, which has made the country a leading global producer of coffee. Coffee of Guatemalan origin is frequently recognized at international events, such as the Cup of Excellence 2022, when auctions ... Read More
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Tea in Croatia
... prices is still hitting profit margins and constant value sales are expected to fall. Ongoing population decline also dampens sales somewhat. Fruit/herbal continues to account for most value sales, followed by black tea and then ... Read More
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Hot Drinks in Croatia
... in Croatia. The picture is not much better for tea and other hot drinks, with only minimal volume growth expected. Continuing population decline dampens volume sales, as does continuing inflation, with constant value sales expected ... Read More
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Coffee in Croatia
... volume and constant value sales expected to fall. Continuing populations decline also contributes to the negative performance. The picture is expected to be more positive through foodservice channels, with a moderate increase in volume sales. ... Read More
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Other Hot Drinks in Slovakia
... save money, or simply a search for greater value for money on purchases. These behaviours were increasingly visible among a growing number of Slovak consumers. In this vein, sourcing products online has become increasing become ... Read More
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