Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

...Show More ...Show Less


Coffee & Tea Industry Research & Market Reports

  • RTD Coffee in Ukraine

    ... of Russia’s invasion on the supply chain and import issues. Leading retailer ATB-Market decreased the assortment of RTD coffee available in its outlets as it focused on other priorities, with more expensive brands such as ... Read More

  • Other Hot Drinks in Cameroon

    ... tea, Cameroonians highly favour chocolate- and malt-based drinks. Affordability is also a key factor for their popularity. In 2023, this popularity continues and other hot drinks is expected to register moderate volume growth, supported by ... Read More

  • Other Hot Drinks in Singapore

    ... beverages will affect other hot drinks sold in foodservice establishments, whereby it is mandatory to label beverages falling into Grade C and D. In addition, Grade D beverages will have advertising prohibitions. For example, iced ... Read More

  • RTD Tea in Taiwan

    ... in Taiwan, with impulse purchases and on-the-go consumption increasing as more people returned to the office and began regularly socialising outside the home once again. The improvement was also supported by prolonged spells of hot ... Read More

  • Hot Drinks in Cameroon

    ... and helped stabilise the economy. However, ongoing civil conflict, as well as widespread poverty, restrains growth somewhat and this continues into 2023. With this background, hot drinks is expected to register a modest increase in ... Read More

  • Coffee in Singapore

    ... a result of the war in Ukraine and the lingering effects of the pandemic, resulting in the price of coffee beans and sugar soaring. In June 2023, the price of coffee beans in Vietnam hit ... Read More

  • RTD Coffee in Taiwan

    ... and on-the-go consumption occasions as diminishing public concern about COVID-19 and the ending of related restrictions led more people to go back to the office and start regularly socialising outside the home again. At the ... Read More

  • Hot Drinks in Singapore

    ... through retail is flat (albeit above pre-pandemic levels) as greater mobility outside of the home continues to drive foodservice sales. Nevertheless, fresh ground coffee pods through retail remain dynamic, driven by demand for convenience and ... Read More

  • Tea in Cameroon

    ... and remains the most affordable type of tea and in 2023 is expected to register the highest current value growth. However, green tea and fruit/herbal are also expected to register healthy volume growth in 2023. ... Read More

  • Tea in Singapore

    ... a leisurely cup of tea at home fades. This is in contrast to coffee, where retail demand continues to grow, because coffee consumption is more deeply integrated into local consumers’ lifestyles. While some may enjoy ... Read More

  • RTD Coffee in Georgia

    ... offer and distribution is mainly through modern grocery retailers, with limited presence in small local grocers. In terms of foodservice, coffee shops offer freshly-made iced coffee and this is limiting volume growth of RTD coffee ... Read More

  • Other Hot Drinks in Hong Kong, China

    ... and PODiSTA are offering malt-based and chocolate-based flavoured powder drinks in a pod format, which can be used with pod coffee machines. Horlicks and Maltesers have produced pods for their own brands that are pre-measured ... Read More

  • Tea in Romania

    ... players marketed their teas as improving immunity and alleviating discomfort. Additionally, as consumers spent more time within the home during COVID-19, many enjoyed new tea consumption experiences. As such, the change in consumption during COVID-19 ... Read More

  • RTD Tea in New Zealand

    ... trends and being a major driver behind overall growth in the category. However, in recent years a new dimension to health and wellness trends within drinks in New Zealand has emerged, as many consumers are ... Read More

  • Hot Drinks in Hong Kong, China

    ... format offers consumers the flexibility to experiment with brewing new drinks with familiar home coffee machines. The emergence of pods for hot drinks other than coffee has the potential to revolutionise the way consumers enjoy ... Read More

  • RTD Coffee in New Zealand

    ... international pricing pressures owing to its reliance on imported coffee. Statistics New Zealand data show that the price of coffee beans increased rapidly towards the end of the review period, owing to increased production costs ... Read More

  • Coffee in Romania

    ... the price of the raw coffee bean grew, unfavourably impacted by weather in the production regions. Euromonitor International's Coffee in Romania report offers a comprehensive guide to the size and shape of the market at ... Read More

  • RTD Tea in Georgia

    ... of recently-arrived immigrants from Ukraine, Russia and Belarus, as well in increasing numbers of inbound visitors, is expected to boost volume sales. Euromonitor International's RTD Tea in Georgia report offers a comprehensive guide to the ... Read More

  • Coffee in Hong Kong, China

    ... brands are increasingly introducing various formats of their coffee in accessible retail spaces. During the pandemic, consumers bought pod coffee machines due to remote working arrangements, and they still want to make use of their ... Read More

  • Other Hot Drinks in Romania

    ... flavoured powder drinks, targeting children, saw an increase in consumption, while other plant-based hot drinks attracted adults, promoted as offering health benefits. Due to growth from a low base, other-plant-based hot drinks have seen double-digit ... Read More

  • Coffee Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

    ... 2028, growing at a CAGR of 4.72% during the forecast period (2023-2028). Multiple factors drive the coffee market, a few being the increasing demand for certified coffee products, the acceptance of single-serve coffee brew systems ... Read More

  • Tea in Hong Kong, China

    ... throughout the year. In addition to marketing its functional benefits, the brand also offered a free pod tea machine to consumers with their first purchase of a specified amount. The brand presents an accessible option ... Read More

  • Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled Coffee & Tea, Sodas, Pop and Energy Drinks) Manufacturing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 312111

    ... Forecasts to 2030, NAIC 312111 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Soft Drinks (Including Bottled Carbonated and Flavored Water, Bottled ... Read More

  • RTD Coffee in Slovakia

    ... limitation barriers arose in the form of the weak purchasing power of Slovak households. In a highly inflationary climate, there was upward pressure on food and beverage prices, amid a general rise in the cost ... Read More

  • RTD Coffee in Romania

    ... registered another year of strong volume growth. The performance is also attributed to the landscape's infancy, with solid room for innovation and growth. Rising on-the-go consumption and employees going to offices again have contributed to ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings