Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

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Coffee & Tea Industry Research & Market Reports

  • Global Ready to Drink Coffee Market Growth 2024-2030

    ... downstream market, the Ready to Drink Coffee is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the ... Read More

  • RTD Coffee in Chile

    ... an indulgent option, but with limited success, resulting in this category remaining a declining niche. Starbucks, for instance, introduced its signature Frappuccino to most supermarkets, yet its presence lasted for approximately four years. Similarly, Nestlé’s ... Read More

  • RTD Tea in Chile

    ... pattern and continues to recover following the double-digit decline of 2020. One of the factors supporting demand is the increasingly warmer summer months experienced in Chile due to climate change. As temperatures rise, there is ... Read More

  • Coffee in Chile

    ... beverage, with increasing sophistication. Consumers are becoming more discerning, learning to distinguish between different quality grades. This development has led to a shift away from a preference for regular instant coffee to growing demand for ... Read More

  • Other Hot Drinks in Poland

    ... generation Z consumers and those seeking a cosy, treat-like experience. This trend is further fuelled by introducing innovative flavours and using premium ingredients, such as high-quality cocoa and artisanal chocolate blends, elevating the product offerings ... Read More

  • Tea in Chile

    ... in Chilean households. However, the category has faced challenges over the review period, with its overall performance showing a negative trend. This decline has created an opportunity for coffee, a category that has been steadily ... Read More

  • RTD Tea in Slovakia

    ... with 2023. Growing production costs, combined with sugar commodity prices on the rise, created additional upward pressure on RTD tea retail selling prices. While the rate of inflation and average retail current unit price slowed ... Read More

  • Other Hot Drinks in Chile

    ... hot drinks. However, the lingering effects of liquidity incentives and an overheated economy helped sustain consumption levels until late 2022. The true effects of inflation and a slower economy began to emerge more prominently in ... Read More

  • Tea in Poland

    ... herbal and medicinal teas as consumers increasingly seek beverages that offer health benefits. As a result, these segments have become the best performers in tea. Brands are responding to this demand by expanding their portfolios ... Read More

  • RTD Coffee in Slovakia

    ... slower, rise in retail current value sales was also bolstered by unit price increases. This is because the rising commodity prices of sugar and increasing production costs were translated into higher retail selling prices. However, ... Read More

  • Coffee in Poland

    ... in this category, driven by a surge in consumer demand for higher-quality at-home coffee experiences. Freshly ground coffee beans, which deliver a fresher and more customisable brew, are increasingly favoured by consumers seeking to elevate ... Read More

  • RTD Tea in Norway

    ... and 2024, limits the demand for these products. In addition, limited innovation or new product launches hindered interest in RTD tea at the end of the review period. However, while regular still RTD tea continued ... Read More

  • RTD Coffee in Poland

    ... with busy consumers looking for quick and easy ways to enjoy their favourite caffeinated beverages. This strong growth trend is evident through rising volume sales and the expanding presence of RTD coffee products across various ... Read More

  • RTD Tea in Turkey

    ... amid further price hikes. Some consumers opted to boycott some Western brands due to the Israel-Hamas war, which also impacted volume sales. The leading brands Lipton (Pepsi-Cola International Tanitim Ltd) and Fuse Tea (Coca-Cola Içecek ... Read More

  • Coffee in Ireland

    ... up costs for manufacturers and resulting in higher unit prices for end customers, which have also been exacerbated by supply chain issues at times. That said, whilst consumers have become more discerning in their purchasing ... Read More

  • RTD Coffee in Norway

    ... led to shortages during periods of warm weather. RTD coffee is particularly popular among young consumers, driven by trends on TikTok and other social media. Moreover, iced coffee used to perceived as a purely summer ... Read More

  • Other Hot Drinks in Ireland

    ... although a volume slump is still seen here. This subcategory is facing some challenges due to such products’ high sugar content bucking health and wellness trends, especially as chocolate-based flavoured powder drinks are preferred by ... Read More

  • Hot Drinks in Norway

    ... of hot drinks continued to rise strongly in 2024. These economic factors made consumers price-sensitive and cautious with their spending. Moreover, in the post-Coronavirus (COVID-19) period, the resumption of cross-border trade with Sweden has shaved ... Read More

  • RTD Coffee in Taiwan

    ... including Cama and Louisa. In addition, convenience stores offer more competitively priced coffee, restricted growth. Freshly brewed coffee offers consumers a wider variety of flavours, catering to the needs of consumers seeking fresh and high-quality ... Read More

  • Coffee in the Czech Republic

    ... was further exacerbated by inflation. A key factor contributing to the price hike was the implementation of new legislation, the Renewal Package, which increased the value-added tax (VAT) for coffee from a reduced 15% rate ... Read More

  • RTD Tea in Poland

    ... like RTD tea has surged. RTD tea brands have aligned with this demand, offering diverse packaging formats, including resealable bottles and cans, that enhance portability while preserving the product's freshness. Growth in 2024 was noted ... Read More

  • Coffee in Romania

    ... fresh coffee beans and fresh ground coffee pods, as consumers increasingly sought to recreate the ambiance of urban cafés and specialist coffee shops in the comfort of their homes. This shift has supported the trend ... Read More

  • Other Hot Drinks in the Czech Republic

    ... exacerbated by high inflation, which has placed significant pressure on household budgets. Czech consumers face an increasingly difficult economic situation, with rising living costs prompting them to cut back on non-essential purchases, including other hot ... Read More

  • Tea in Ireland

    ... tea. The market for black tea is also noted to be somewhat saturated, whereas coffee is more dynamic, with the evolution of café/coffee shops pushing this trend. In particular, it is noted that younger consumers ... Read More

  • Tea in Taiwan

    ... tea and chrysanthemum-infused black tea, coupled with youthful packaging designs, has boosted tea's popularity among Generation Z and millennial consumers. Euromonitor International's Tea in Taiwan report offers a comprehensive guide to the size and shape ... Read More

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