Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

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Coffee & Tea Industry Research & Market Reports

  • RTD Coffee in Austria

    ... healthier alternative to sugary soft drinks, it enjoys a high level of popularity - especially during the summer months, with Austrian summers increasingly getting longer and hotter. RTD coffee options are increasingly viewed as a ... Read More

  • RTD Tea in Serbia

    ... Consequently, producers of RTD tea curtail their marketing efforts and limit the introduction of new offerings due to declining demand. Euromonitor International's RTD Tea in Serbia report offers a comprehensive guide to the size and ... Read More

  • Coffee in Ecuador

    ... international level. This global rise in the price of coffee beans has led to corresponding increases in the average unit price of coffee in Ecuadorian retail outlets, despite the country’s thriving domestic coffee bean cultivation ... Read More

  • Tea in Slovenia

    ... Continuing this trend, in 2023, functionality is beginning to gain traction in the tea category. Consumers are interested in herbal teas that offer specific health benefits, such as teas for digestion, relaxation and other ailments. ... Read More

  • Global Cold Brew Coffee Concentrate Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

    ... market growth of the Cold Brew Coffee Concentrate industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Cold Brew Coffee Concentrate. The report ... Read More

  • Hot Drinks in Serbia

    ... affordable brands, opting for private label products, or making purchases during price discounts and promotions. Many consumers encountered difficulties meeting their monthly expenses, leading to an increased attraction towards private label brands that provided value-for-money ... Read More

  • Other Hot Drinks in Serbia

    ... slower growth compared to off-trade. This trend is particularly noticeable in the case of hot chocolate due to its prevalent availability in on-trade locations. Euromonitor International's Other Hot Drinks in Serbia report offers a comprehensive ... Read More

  • RTD Tea in Austria

    ... popular alternative to regular carbonates or even water, especially as RTD tea is perceived as healthier than other options, including carbonates. Consumers making purchases on the go also encourages impulse buying, with many consumers, for ... Read More

  • Other Hot Drinks in Slovenia

    ... chocolate-based flavoured powder drinks to expand the consumer base by making it more appealing to adults. Euromonitor International's Other Hot Drinks in Slovenia report offers a comprehensive guide to the size and shape of the ... Read More

  • RTD Coffee in Kazakhstan

    ... such as Lotte and MacCoffee. The growing coffee culture and low per capita consumption of RTD coffee in the country further supported the development of this new and emerging category. Euromonitor International's RTD Coffee in ... Read More

  • Other Hot Drinks in Ecuador

    ... volume growth recorded in the category during 2023. One of the major reason for these disappointing performances for the category in recent years is that the pandemic prompted a transition away from ready-to-drink (RTD) beverages ... Read More

  • Tea in Serbia

    ... lifestyles, spending more time outside their homes and frequenting on-trade establishments, there is a notable decrease in at-home tea consumption. This trend has notably contributed to the resurgence of on-trade sales. Euromonitor International's Tea in ... Read More

  • RTD Tea in Kazakhstan

    ... increases slowed in the year. The popularity of RTD tea can be attributed to Kazakhstan’s strong tea-drinking culture, plus RTD tea is seen as a healthier alternative to carbonated beverages. Players offer a wide selection ... Read More

  • Hot Drinks in Ecuador

    ... drinks increased only marginally, largely due to rising consumer concern over the high sugar content of these products. Euromonitor International's Hot Drinks in Ecuador report offers a comprehensive guide to the size and shape of ... Read More

  • Soft Drinks in Austria

    ... leisure locations, and this behaviour contributed to a growing demand for soft drinks, driven by on-trade sales. Despite these positive results for the on-trade, off-trade volume sales stagnated. Inflation and the uncertain economy led to ... Read More

  • Coffee in Slovenia

    ... category driven by the convenience trend. Instant coffee mixes are popular with consumers leading busy lifestyles and looking for a quick caffeine fix. Manufacturers are expanding their flavours beyond the traditional options. Flavoured instant coffee ... Read More

  • Tea in Ecuador

    ... is a traditional product and a rather old-fashioned beverage and there is little in the category to excite or entice consumers. Indeed, choice in black tea remains limited to loose leaf tea or tea bags ... Read More

  • Coffee in Serbia

    ... and relatively lower market maturity. The decline in volume sales of coffee can also be attributed to consumers reverting to pre-pandemic lifestyles, particularly a resurgence in on-trade coffee consumption. Additionally, there is an evident surge ... Read More

  • RTD Coffee in Serbia

    ... unsaturated category. Key players like Nescafé face intensified competition from smaller volume share brands like Hell Ice Coffee, Starbucks, Alpro, among others. Euromonitor International's RTD Coffee in Serbia report offers a comprehensive guide to the ... Read More

  • Global Office Coffee Service Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

    ... growth of the Office Coffee Service industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Office Coffee Service. The report also introduces players ... Read More

  • Tea in Germany

    ... consumers are making thoughtful choices in an attempt to manage their expenses. One prominent shift is towards private label and discounters, where cost savings become paramount. Established tea brands are responding by offering competitive promotions ... Read More

  • Hot Drinks in Austria

    ... in growth, especially across retail channels. Following the lifting of COVID-19 restrictions, consumers shifted towards away-from-home consumption as everyday lives became busier again. As such, on-the-go and office consumption of hot drinks rose, while home ... Read More

  • HoReCa Drip Coffee Maker Market (HoReCa Type: Quick Service Restaurants and Full Service Restaurants; and Price Point: Less than US$ 100, US$ 100-200, and More Than US$ 200) - Global Industry Analysis and Opportunity Assessment, 2023-2031

    ... 2023-2031 HoReCa Drip Coffee Maker Market – Scope of Report TMR’s report on the global HoReCa drip coffee maker market studies the past as well as the current growth trends and opportunities to gain valuable ... Read More

  • Coffee in Germany

    ... upward spirals, prompting consumers to be more judicious in their purchasing decisions. The impact of inflation is also visible in coffee, where consumers are increasingly opting for cheaper brands and exploring discounters to address rising ... Read More

  • Other Hot Drinks in Austria

    ... indulgence playing a growing role in consumers' everyday lives, a polarising trend to health and wellness. Chocolate-based hot drinks mainly benefit from consumers using such products as treats for their children or themselves. As a ... Read More

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