Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Coffee in Estonia
... the growing emphasis on healthy living, Estonians are willing to pay more for natural coffee. Also, with consumers becoming more interested in the coffee culture and exploring different flavours and brewing methods, there is increased ... Read More
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Coffee in Latvia
... towards more affordable products. The market also suffered from a high degree of saturation, with a declining consumer base, due to demographic changes. Nonetheless, on-trade volume sales of coffee continued to register healthy volume growth ... Read More
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Tea in Lithuania
... across the review period as the coffee culture expanded. Black tea has been in constant value decline over the review period, a trend that did not reverse, even during the COVID-19 pandemic. However, green tea ... Read More
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Hot Drinks in Estonia
... only satisfy their thirst but also contribute to their overall wellbeing. Consumers have become more discerning, are willing to invest in natural products, and are increasingly interested in the ingredients of their preferred beverages. This ... Read More
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RTD Tea in Mexico
... artificial additives. As health-conscious choices gain prominence, there is an increasing desire among consumers for beverages that not only offer a refreshing taste but also align with their wellness goals. Euromonitor International's RTD Tea in ... Read More
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Coffee in Pakistan
... minimal volume sales for fresh coffee and in 2023, and registered the highest volume growth. With inflation soaring in 2023, highly price sensitive consumers continued to opt for the more affordable instant coffee. Euromonitor International's ... Read More
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Hot Drinks in Myanmar
... rising demand for fresh coffee, with tea constrained by a preference for unpackaged tea. Other hot drinks is popular among children, the main consumer base for these products. Inflation meant consumers were tempted by low-cost ... Read More
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Other Hot Drinks in Latvia
... value sales, due to the popularity of barley-and chicory-based amongst older generations. However, the consumption of other plant-based hot drinks is in decline as younger consumers tend not to like the taste of these beverages. ... Read More
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Other Hot Drinks in Tunisia
... material costs, especially cacao sourced from west African countries. These combined factors have led to an unprecedented surge in the cost of these commodities, putting pressure on players and consumers. Euromonitor International's Other Hot Drinks ... Read More
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Tea in North Macedonia
... terms following the negative impact of the COVID-19 crisis. Significant unit price increases helped the category to maintain healthy retail value growth in the final year of the review period despite the more modest retail ... Read More
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Coffee in North Macedonia
... ground coffee, led to a significant increase in retail value sales. Inflation persisted in 2023, with retailers continuing to increase the prices of their products each month. Foodservice recovery of coffee continued, with the channel ... Read More
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Tea in Uruguay
... to the crisis by giving away bottled water to lower-income neighbourhoods in 2023. As a result, bottled water sales tripled as many were forced to buy the product, leading to a fall in retail value ... Read More
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Hot Drinks in Uruguay
... agricultural production and directly impacting the national economy. Drinking water was reserved for critical situations, and the impact of this saw the tripling of bottled water sales, with concerns surrounding shortages. As a result, hot ... Read More
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RTD Coffee in Mexico
... solutions. As part of fast-paced lifestyles, characterised by hectic schedules and a constant need for mobility, the demand for coffee options that seamlessly integrate into daily routines has witnessed a significant uptick. RTD coffee, with ... Read More
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Tea in Latvia
... tea has more of a niche presence. In addition, there was little new product development for tea during the year, with new launch activity mainly reserved for coffee. Euromonitor International's Tea in Latvia report offers ... Read More
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Other Hot Drinks in Estonia
... dairy allergy/intolerance, the demand for alternatives to traditional dairy-based beverages is on the rise. The most common product type in the category is chicory, which is drunk instead of coffee, especially in the evening as ... Read More
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Hot Drinks in Tunisia
... shortage of several products controlled by the Office de commerce de Tunisie (OCT), which holds a monopoly over a number of product areas within hot drinks, in terms of importation and distribution. These include fresh ... Read More
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Tea in Estonia
... from specific regions, with unique flavours, such as the new Senok black tea in a wild berry flavour. Tea is the second most popular choice of hot drink in Estonia with some seasonal peculiarities. Estonians ... Read More
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Coffee in Tunisia
... and the Office du commerce de Tunisie (OCT) is solely responsible for importing and distributing them to companies like Société Café Bondin and Société Café Ben Yedder. However, this standing strategy has been facing challenges ... Read More
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Tea in Taiwan
... refreshing beverages, particularly during the summer months, this trend was supported by rising health-consciousness, as cold brew varieties are known for being comparatively low in caffeine. Moreover, because cold brewing releases fewer tannins, they have ... Read More
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Tea in Tunisia
... to an inability to settle payments with international black tea suppliers, the supply of loose black tea has significantly decreased, with its products becoming less and less available through both modern and traditional grocery retailing ... Read More
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Hot Drinks in Lithuania
... with consumers readjusting their budgets in line with declining disposable incomes. This led to reduced purchases, hampering volume growth, while many consumers actively looked for promotions before buying goods. Distributors and retailers focused on offering ... Read More
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Latin America Kombucha Tea Market Report and Forecast 2024-2032
... in 2023. Aided by the burgeoning health and wellness trend and a deep-rooted cultural affinity for natural and fermented products, the market is further projected to grow at a CAGR of 22.70% between 2024 and ... Read More
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Hot Drinks in Sri Lanka
... some hot drinks. Inflation also remained in double figures which put pressure on consumer income and thus limited spending on discretionary items. Nonetheless, tea remains hugely popular due to its affordability with new options such ... Read More
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Other Hot Drinks in Uruguay
... in Uruguay. The drought in Uruguay impacted the running water. Since it contained 400mg of sodium, it was unsuitable to drink, impacting the cities of Montevideo, Canelones and San Jose. The Uruguayan government responded by ... Read More
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