Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Soft Drinks in Austria
... product launches and higher production and resource costs, with both factors contributing to higher prices. The fluctuation in summer temperatures and late arrival of high temperatures in August, dampened overall demand in soft drinks, especially ... Read More
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Hot Drinks in Greece
... was linked to supply shortages linked to climate change, while higher transportation costs impacted all hot drinks categories. Since all key raw materials are imported, including coffee beans, cocoa powder and tea leaves, the higher ... Read More
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Other Hot Drinks in the Netherlands
... are increasingly perceived as an unhealthy choice because they tend to be high in sugar. Malt-based hot drinks and other plant-based hot drinks meanwhile have something of an outdated image, and struggle to attract consumers ... Read More
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Tea in the Netherlands
... the tea category, but volume sales came under pressure from strong price increases. In 2023, tea producers had already suffered from soaring costs, which became untenable for many, and led to significant increase in average ... Read More
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RTD Tea in Greece
... early with high temperatures during the spring months, which had a positive impact upon sales of RTD Tea. The longer duration of hotter weather has helped to tackle the category’ seasonality issue, which is normally ... Read More
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RTD Tea in Denmark
... growth, while reduced-sugar RTD tea has maintained a positive trajectory, highlighting the ongoing consumer interest in wellness-oriented beverages. The shift towards health-conscious alternatives has, however, been accompanied by a decline in traditional, high-sugar RTD tea ... Read More
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Tea in New Zealand
... has led to rising mortgage rates and rents, ultimately reducing discretionary spending among consumers. Statistics NZ data reveal a 3% decline in electronic card spending on hospitality during the first half of 2024, with several ... Read More
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RTD Coffee in Austria
... growing focus on health and wellness has prompted more consumers to opt for healthier alternatives to RTD coffee, that are lower in sugar or caffeine. Additionally, the strong price increases in recent years caused by ... Read More
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RTD Tea in New Zealand
... these rising costs, pushing many consumers to reassess discretionary spending. Previously, a robust economic environment supported the growth of RTD tea, particularly with the popularity of Kombucha. However, reduced discretionary income is now causing consumers ... Read More
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RTD Tea in Argentina
... in the first half of the year, which led to a sharp contraction in consumer spending. Consumers tightened their budgets in response to the financial pressure, focusing their expenditures on essential items. Euromonitor International's RTD ... Read More
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Coffee in Greece
... climate change and when combined with higher transportation costs this put upward pressure on price. The increase in coffee prices dampened volume sales in the on-trade with some consumers switching to the off trade. However, ... Read More
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RTD Coffee in Azerbaijan
... convenient, on-the-go options like RTD coffee has risen. The rise of café culture and the growing popularity of speciality coffee drinks contribute to this trend, with younger generations particularly valuing convenience. Despite this shift, the ... Read More
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RTD Coffee in Greece
... opt for fresh ground coffee rather than RTD coffee. The very high penetration of outlets serving take away coffee is also a challenge for RTD coffee, as it gives locals proximity and widespread accessibility to ... Read More
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Tea in Greece
... categories. Tea volume is decreasing faster than the hot drinks average due to the lack of an established consumer base and tea culture in Greece, given that Greece remains largely a coffee-driven market when it ... Read More
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Other Hot Drinks in Greece
... to cut down on indulgence products during a time of economic strain. Added to this, there were no major developments in the category to attract consumer interest and drive category performance. The shift towards healthier ... Read More
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Coffee in New Zealand
... and rents. This has led to a considerable reduction in consumers' discretionary spending, with Statistics NZ data showing a 3% decline in electronic card spending on hospitality in the first half of 2024. The adverse ... Read More
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RTD Tea in Austria
... Wider availability of RTD tea brands in retail channels has resulted in higher impulse purchases over 2024. By comparison, current value sales remained dynamic, although the moderation in price increases dampened the pace of value ... Read More
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RTD Tea in Azerbaijan
... deep cultural roots of tea consumption in Azerbaijan and other Central Asian countries, where hot tea has been a staple and an integral part of daily life for centuries. Given this long-standing tradition, RTD tea ... Read More
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RTD Tea in Egypt
... consumers increasingly seek on-the-go refreshment options. The category continues to gain ground by offering diverse flavours that cater to various tastes, making RTD tea a popular choice for those looking for both convenience and variety ... Read More
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Coffee in the Netherlands
... traditionally used in drip filter coffeemakers in the Netherlands. However, fewer and fewer consumers are opting for this type of brewing method as it is seen as old-fashioned and wasteful. Modern consumers prefer single serve ... Read More
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RTD Coffee in Egypt
... relatively from a low base, the product's popularity has increased in 2024, especially with the long and hot summer days the country has witnessed. The product sees its peak sales during summer, with forecourt retailers ... Read More
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RTD Tea in Belgium
... preferences and provide an appealing alternative to traditional soft drinks. In addition, the intense price competition between the two main players, Lipton Ice Tea and Fuze Tea, has significantly driven sales and strong results. This ... Read More
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Soft Drinks in Denmark
... off-trade is higher as ingredient price increases contribute to higher average unit prices. Additionally, demand for premium products is gradually gaining momentum, reflecting a shift in consumer preferences towards higher-quality options. The ongoing trend towards ... Read More
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RTD Coffee in New Zealand
... continues to affect consumer discretionary spending through sustained high interest rates. Despite a reduction in inflationary pressures and input costs, such as those for imported coffee beans, unit price growth for RTD coffee remains elevated ... Read More
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Other Hot Drinks in New Zealand
... costs and economic uncertainty, many are cutting back on non-essential spending, which includes dining out and purchasing speciality hot drinks. Consequently, on-trade sales of other hot drinks have experienced a downturn as consumers turn to ... Read More
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