Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Coffee in Hungary
... of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power was the main reason for the strong drop in demand, not least for relatively expensive, non-essential products like RTD coffee. ... Read More
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RTD Coffee in Peru
... pre-pandemic years, when brands such as Starbucks, particularly with its Frappuccino versions, enjoyed greater visibility and market presence. However, the economic landscape, coupled with the strong growth of other beverage categories, has led to a ... Read More
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Coffee in Japan
... experience a decline in Japan in 2024, retail current value sales are set to demonstrate a positive trend, largely due to price increases, which have been continuous since 2021. The surge in global demand and ... Read More
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RTD Tea in Spain
... on-trade. Growth is set to be strongest in carbonated RTD tea and kombucha, although from a low base, whilst reduced sugar still RTD tea is expected to perform better than regular still RTD tea. These ... Read More
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RTD Coffee in Romania
... Romania has had a significant impact on the demand for RTD coffee products. With an expanding number of cafés and a marked rise in home consumption, coffee has become a daily staple in many Romanians’ ... Read More
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Other Hot Drinks in Japan
... value growth is chocolate-based flavoured powder drinks, which dominates – set to account for nearly 80% of retail value sales in 2024. This category is expected to see positive trends in both retail volume and ... Read More
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RTD Tea in Peru
... increasingly sought out alternative hydration options, with Still RTD Tea emerging as a popular choice. Leading brands such as Free Tea (Aje Group) have maintained strong market presence, benefiting from distribution across both traditional and ... Read More
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Tea in Japan
... to show steady growth by both measures. One of the driving factors behind this demand is the increased popularity of mugicha, or barley tea, as a countermeasure against heatstroke during the scorching summer and lingering ... Read More
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RTD Coffee in Portugal
... shelves. In 2024, established coffee brands Nestlé and Delta were active within RTD coffee, with Nescafé Latte's launch and a Delta Go Chill new flavour. One of the key market trends in Portugal is convenience, ... Read More
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RTD Tea in the Netherlands
... the year. Dutch consumers like to buy RTD tea at discounted prices and rely on promotions, especially in still RTD tea, where consumers like to buy in bulk during ‘buy one get one free’ promotions. ... Read More
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Other Hot Drinks in Hungary
... in the on-channel channel. Despite further on-trade volume growth as chocolate-based flavoured powder drinks recovered from the slump in demand in the wake of Coronavirus (COVID-19), total volume sales continued to fall at the end ... Read More
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RTD Coffee in the Philippines
... in convenience stores and supermarkets ( and to a lesser degree, small local grocers and hypermarkets), RTD coffee products are compatible with the increasingly hectic lifestyles of students and young professionals, who view these offerings ... Read More
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Tea in Peru
... the year, contrasting sharply with 2023 when the Coastal El Niño phenomenon brought higher temperatures, creating a sensation of prolonged heat and, in many areas, the perception of an absent winter. Alongside these favourable weather ... Read More
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RTD Tea in Bulgaria
... negligible at the end of the review period. Meanwhile, consumer price-sensitivity impacted RTD tea in Bulgaria towards the end of the review period. This category is popular, and it has a stable customer base, especially ... Read More
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RTD Tea in Finland
... benefits, and premium ingredients to meet the demands of modern, health-conscious consumers. Euromonitor International's RTD Tea in Finland report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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RTD Coffee in Australia
... in the on-trade channel have shifted consumer preferences towards more affordable options, boosting RTD coffee's appeal as a viable alternative. Dominated by major names such as Frucor Suntory’s Boss and Hunt and Brew, RTD coffee ... Read More
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Other Hot Drinks in Portugal
... categories like chocolate-based flavoured powdered drinks, where private label brands are gaining ground by offering competitively priced options without sacrificing quality. Euromonitor International's Other Hot Drinks in Portugal report offers a comprehensive guide to the ... Read More
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RTD Tea in Australia
... sparkling flavoured bottled water, RTD tea brands are leveraging tea drinkers' preference for familiar flavours to build share. Many brands are also aligning with health and wellness trends, launching reduced or no sugar carbonated RTD ... Read More
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RTD Coffee in Italy
... coffee (a very niche category until 2021), which was driven by the dynamic growth and development of Starbucks’ range of RTD coffee. In 2024, as prices stabilised, sales grew at a higher rate in off-trade ... Read More
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RTD Tea in Italy
... to off-trade volume sales of RTD tea with sales also benefiting from the relatively healthy and refreshing positioning of these products. Nonetheless, at the same time, strong competition from other categories including energy drinks, sport ... Read More
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Tea in Turkey
... strong growth. Despite this, sales continued to rise in tandem with population growth and the concerted marketing efforts of companies through advertising and promotions. Additionally, the introduction of differentiated tea products, such as Lipton Chai ... Read More
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Hot Drinks in Oman
... appeal to a diverse demographic, including all age groups. Oman is seeing opportunities for local players offering Western-style coffee, which has become increasingly popular with younger consumers. Meanwhile, health and wellness trends are influencing associated ... Read More
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HW Hot Drinks in South Africa
... While the vegetarian claim in hot drinks is already established, the vegan claim is only just starting to emerge more strongly. However, innovation in the vegan space is largely driven by smaller, albeit known, players, ... Read More
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RTD Coffee in Finland
... increasingly drawn to value-added features, such as health and wellness benefits, functional ingredients, and extra caffeine boosts. New product launches in 2024 responded to these preferences, offering a range of innovations catering to taste and ... Read More
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Coffee in Turkey
... driving sales of fresh ground coffee and pods. Italian speciality coffee is growing in popularity alongside the wider availability of premium novel and distinctive products in pod/capsule formats, such as Tchibo Cafissimo Espresso Brasil pod ... Read More
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