Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in Poland
... like RTD tea has surged. RTD tea brands have aligned with this demand, offering diverse packaging formats, including resealable bottles and cans, that enhance portability while preserving the product's freshness. Growth in 2024 was noted ... Read More
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Coffee in Romania
... fresh coffee beans and fresh ground coffee pods, as consumers increasingly sought to recreate the ambiance of urban cafés and specialist coffee shops in the comfort of their homes. This shift has supported the trend ... Read More
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Other Hot Drinks in the Czech Republic
... exacerbated by high inflation, which has placed significant pressure on household budgets. Czech consumers face an increasingly difficult economic situation, with rising living costs prompting them to cut back on non-essential purchases, including other hot ... Read More
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Tea in Ireland
... tea. The market for black tea is also noted to be somewhat saturated, whereas coffee is more dynamic, with the evolution of café/coffee shops pushing this trend. In particular, it is noted that younger consumers ... Read More
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Tea in Taiwan
... tea and chrysanthemum-infused black tea, coupled with youthful packaging designs, has boosted tea's popularity among Generation Z and millennial consumers. Euromonitor International's Tea in Taiwan report offers a comprehensive guide to the size and shape ... Read More
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Other Hot Drinks in Norway
... low demand. Meanwhile, malt-based hot drinks and “other” plant-based hot drinks remained negligible. Warm chocolate is a traditional drink consumed on special occasions like winter breaks and at Easter. More than one half of the ... Read More
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Tea in Norway
... growing consumer awareness of health and wellness and the importance of healthy food and drinks consumption to general wellbeing. As a result, the category witnessed a stable demand for fruit/herbal tea, with the rising offer ... Read More
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Tea in Romania
... pleasure among the mass consumer base during the pandemic. The return to office work and the revival of out-of-home leisure activities favoured coffee, which had already cemented its role as a social beverage in cafés. ... Read More
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Other Hot Drinks in Romania
... during the COVID-19 pandemic, has continued to thrive as consumers increasingly prioritise products with health-related benefits. While chocolate-based flavoured powder drinks remain popular among children, other plant-based hot drinks have carved a niche among adults, ... Read More
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Coffee in Taiwan
... 3,386 in 2018 to over 4,600 in 2024, while the proliferation of convenience stores has made coffee increasingly accessible to consumers. As such, this rising demand for coffee is reflected in both the off-trade and ... Read More
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Other Hot Drinks in Taiwan
... developed an interest in baking during the early years of the review period while spending most of their time at home during COVID-19. This trend has remained strong, as evidenced by the growing popularity of ... Read More
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RTD Tea in Taiwan
... Taiwan, being revered as a symbol of health. Aligning with demand for both convenience and health benefits, RTD tea was the largest soft drink category in 2024. Euromonitor International's RTD Tea in Taiwan report offers ... Read More
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Tea in the Czech Republic
... are reducing non-essential purchases, and tea is often viewed as a less essential product than other beverages. This shift has led to a decrease in tea consumption. Euromonitor International's Tea in Czech Republic report offers ... Read More
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RTD Coffee in Turkey
... population is becoming more accustomed to cold coffee products sold by foodservice chains like Starbucks. Added to this, the increasing variety of RTD coffee offerings in retail outlets is driving consumer interest, with an expansion ... Read More
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Coffee in Norway
... consumers consider these types of coffee to be a must-have at work and at home. According to the Norwegian Coffee Survey, around two thirds of consumers had a coffee maker and 38% had a press ... Read More
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Saudi Arabia Food Service Market, By Type of Food Service (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), Cafés & Coffee Shops, Street Stalls & Kiosks, Catering Services); By Delivery Model (Independent, Chained); By Service Type (Dine-in, Takeaway, Delivery, Drive-through), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... (Dine-in, Takeaway, Delivery, Drive-through), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 Saudi Arabia Food Service Market Size to Surpass USD 42 Billion by 2030 Saudi Arabia Food Service Market is flourishing because of the rapid ... Read More
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RTD Coffee in Thailand
... for a high proportion of category sales. While being more expensive than fresh coffee, it has relied on its convenience to win over consumers. However, being more expensive than many other beverages, RTD coffee has ... Read More
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RTD Tea in Thailand
... the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas with a sugar content between 8% and 14% will incur an additional tax of THB2. This new phase ... Read More
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RTD Coffee in Hungary
... of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power was the main reason for the strong drop in demand, not least for relatively expensive, non-essential products like RTD coffee. ... Read More
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RTD Tea in Hungary
... 2024, supported by lower inflation and the efforts of manufacturers. Players see pricing as a major tool in this competitive soft drinks category in Hungary. The general economic situation improved, helping perceived non-essential products to ... Read More
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RTD Tea in Hong Kong, China
... the average diet. The majority of RTD tea options are unsweetened, offering additional flavour in comparison to plain bottled water while containing no sugar, making them a preferred and refreshing choice for consumers. With the ... Read More
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RTD Tea in Romania
... beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks, and it is performing particularly well with younger audiences. Generation Z, in particular, is focused on healthier eating habits and reduced ... Read More
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RTD Coffee in the Netherlands
... Since RTD coffee has a high dairy content, it is therefore considered a dairy product, and so most products are exempt from the soft drinks’ consumption tax. This gave the category a strong advantage over ... Read More
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RTD Coffee in Spain
... rate than was seen in recent years. RTD coffee is experiencing a wave of popularity in Spain, particularly amongst younger consumers. Coffee culture is strong in the country, and there is interest in different types ... Read More
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RTD Tea in Portugal
... as consumers become more health-conscious and seek products that align with their wellness goals. Kombucha offers consumers a probiotic-rich drink with digestive and immunity benefits. Although per capita consumption of Kombucha in Portugal remains relatively ... Read More
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