Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in Thailand
... the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas with a sugar content between 8% and 14% will incur an additional tax of THB2. This new phase ... Read More
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RTD Tea in Hungary
... 2024, supported by lower inflation and the efforts of manufacturers. Players see pricing as a major tool in this competitive soft drinks category in Hungary. The general economic situation improved, helping perceived non-essential products to ... Read More
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RTD Tea in Hong Kong, China
... the average diet. The majority of RTD tea options are unsweetened, offering additional flavour in comparison to plain bottled water while containing no sugar, making them a preferred and refreshing choice for consumers. With the ... Read More
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RTD Tea in Romania
... beverages. RTD tea is increasingly viewed as a healthier alternative to other soft drinks, and it is performing particularly well with younger audiences. Generation Z, in particular, is focused on healthier eating habits and reduced ... Read More
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RTD Coffee in the Netherlands
... Since RTD coffee has a high dairy content, it is therefore considered a dairy product, and so most products are exempt from the soft drinks’ consumption tax. This gave the category a strong advantage over ... Read More
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RTD Coffee in Spain
... rate than was seen in recent years. RTD coffee is experiencing a wave of popularity in Spain, particularly amongst younger consumers. Coffee culture is strong in the country, and there is interest in different types ... Read More
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RTD Coffee in Hong Kong, China
... Many local office workers are increasingly finding on-trade coffee prices unreasonable, making RTD coffee a more economical alternative, often at nearly half the cost. As the prices of everyday items rise, consumers are increasingly swayed ... Read More
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RTD Tea in Portugal
... as consumers become more health-conscious and seek products that align with their wellness goals. Kombucha offers consumers a probiotic-rich drink with digestive and immunity benefits. Although per capita consumption of Kombucha in Portugal remains relatively ... Read More
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RTD Coffee in Hungary
... of the review period. Amid a highly inflationary climate, strong pressure on consumer purchasing power was the main reason for the strong drop in demand, not least for relatively expensive, non-essential products like RTD coffee. ... Read More
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Coffee in Japan
... experience a decline in Japan in 2024, retail current value sales are set to demonstrate a positive trend, largely due to price increases, which have been continuous since 2021. The surge in global demand and ... Read More
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RTD Tea in Spain
... on-trade. Growth is set to be strongest in carbonated RTD tea and kombucha, although from a low base, whilst reduced sugar still RTD tea is expected to perform better than regular still RTD tea. These ... Read More
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RTD Coffee in Romania
... Romania has had a significant impact on the demand for RTD coffee products. With an expanding number of cafés and a marked rise in home consumption, coffee has become a daily staple in many Romanians’ ... Read More
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Other Hot Drinks in Japan
... value growth is chocolate-based flavoured powder drinks, which dominates – set to account for nearly 80% of retail value sales in 2024. This category is expected to see positive trends in both retail volume and ... Read More
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RTD Tea in Peru
... increasingly sought out alternative hydration options, with Still RTD Tea emerging as a popular choice. Leading brands such as Free Tea (Aje Group) have maintained strong market presence, benefiting from distribution across both traditional and ... Read More
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RTD Coffee in Peru
... pre-pandemic years, when brands such as Starbucks, particularly with its Frappuccino versions, enjoyed greater visibility and market presence. However, the economic landscape, coupled with the strong growth of other beverage categories, has led to a ... Read More
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Tea in Japan
... to show steady growth by both measures. One of the driving factors behind this demand is the increased popularity of mugicha, or barley tea, as a countermeasure against heatstroke during the scorching summer and lingering ... Read More
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RTD Coffee in Portugal
... shelves. In 2024, established coffee brands Nestlé and Delta were active within RTD coffee, with Nescafé Latte's launch and a Delta Go Chill new flavour. One of the key market trends in Portugal is convenience, ... Read More
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RTD Tea in the Netherlands
... the year. Dutch consumers like to buy RTD tea at discounted prices and rely on promotions, especially in still RTD tea, where consumers like to buy in bulk during ‘buy one get one free’ promotions. ... Read More
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Other Hot Drinks in Hungary
... in the on-channel channel. Despite further on-trade volume growth as chocolate-based flavoured powder drinks recovered from the slump in demand in the wake of Coronavirus (COVID-19), total volume sales continued to fall at the end ... Read More
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RTD Coffee in the Philippines
... in convenience stores and supermarkets ( and to a lesser degree, small local grocers and hypermarkets), RTD coffee products are compatible with the increasingly hectic lifestyles of students and young professionals, who view these offerings ... Read More
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Tea in Peru
... the year, contrasting sharply with 2023 when the Coastal El Niño phenomenon brought higher temperatures, creating a sensation of prolonged heat and, in many areas, the perception of an absent winter. Alongside these favourable weather ... Read More
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RTD Tea in Bulgaria
... negligible at the end of the review period. Meanwhile, consumer price-sensitivity impacted RTD tea in Bulgaria towards the end of the review period. This category is popular, and it has a stable customer base, especially ... Read More
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RTD Tea in Finland
... benefits, and premium ingredients to meet the demands of modern, health-conscious consumers. Euromonitor International's RTD Tea in Finland report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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RTD Coffee in Australia
... in the on-trade channel have shifted consumer preferences towards more affordable options, boosting RTD coffee's appeal as a viable alternative. Dominated by major names such as Frucor Suntory’s Boss and Hunt and Brew, RTD coffee ... Read More
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Other Hot Drinks in Portugal
... categories like chocolate-based flavoured powdered drinks, where private label brands are gaining ground by offering competitively priced options without sacrificing quality. Euromonitor International's Other Hot Drinks in Portugal report offers a comprehensive guide to the ... Read More
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