Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Coffee in Greece
... opt for fresh ground coffee rather than RTD coffee. The very high penetration of outlets serving take away coffee is also a challenge for RTD coffee, as it gives locals proximity and widespread accessibility to ... Read More
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Tea in Greece
... categories. Tea volume is decreasing faster than the hot drinks average due to the lack of an established consumer base and tea culture in Greece, given that Greece remains largely a coffee-driven market when it ... Read More
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Other Hot Drinks in Greece
... to cut down on indulgence products during a time of economic strain. Added to this, there were no major developments in the category to attract consumer interest and drive category performance. The shift towards healthier ... Read More
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Coffee in New Zealand
... and rents. This has led to a considerable reduction in consumers' discretionary spending, with Statistics NZ data showing a 3% decline in electronic card spending on hospitality in the first half of 2024. The adverse ... Read More
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RTD Tea in Austria
... Wider availability of RTD tea brands in retail channels has resulted in higher impulse purchases over 2024. By comparison, current value sales remained dynamic, although the moderation in price increases dampened the pace of value ... Read More
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RTD Tea in Azerbaijan
... deep cultural roots of tea consumption in Azerbaijan and other Central Asian countries, where hot tea has been a staple and an integral part of daily life for centuries. Given this long-standing tradition, RTD tea ... Read More
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RTD Tea in Egypt
... consumers increasingly seek on-the-go refreshment options. The category continues to gain ground by offering diverse flavours that cater to various tastes, making RTD tea a popular choice for those looking for both convenience and variety ... Read More
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Coffee in the Netherlands
... traditionally used in drip filter coffeemakers in the Netherlands. However, fewer and fewer consumers are opting for this type of brewing method as it is seen as old-fashioned and wasteful. Modern consumers prefer single serve ... Read More
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RTD Coffee in Egypt
... relatively from a low base, the product's popularity has increased in 2024, especially with the long and hot summer days the country has witnessed. The product sees its peak sales during summer, with forecourt retailers ... Read More
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RTD Tea in Belgium
... preferences and provide an appealing alternative to traditional soft drinks. In addition, the intense price competition between the two main players, Lipton Ice Tea and Fuze Tea, has significantly driven sales and strong results. This ... Read More
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Soft Drinks in Denmark
... off-trade is higher as ingredient price increases contribute to higher average unit prices. Additionally, demand for premium products is gradually gaining momentum, reflecting a shift in consumer preferences towards higher-quality options. The ongoing trend towards ... Read More
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RTD Coffee in New Zealand
... continues to affect consumer discretionary spending through sustained high interest rates. Despite a reduction in inflationary pressures and input costs, such as those for imported coffee beans, unit price growth for RTD coffee remains elevated ... Read More
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Other Hot Drinks in New Zealand
... costs and economic uncertainty, many are cutting back on non-essential spending, which includes dining out and purchasing speciality hot drinks. Consequently, on-trade sales of other hot drinks have experienced a downturn as consumers turn to ... Read More
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RTD Coffee in Denmark
... accessible and appealing to a wider range of consumers, offering choices to suit various preferences and occasions. The on-trade sector has also seen growth, as more foodservice outlets have incorporated RTD coffee into their offerings, ... Read More
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Hot Drinks in the United Arab Emirates
... base and growth limitations. Both coffee and tea are consumed as part of established traditions among different audiences, which makes the market more saturated. Other hot drinks is a relatively new category with lower penetration ... Read More
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Tea in the United Arab Emirates
... with the high purchasing power of much of the population, is encouraging consumers to choose tea bags, even at home. Tea remains one of the most affordable hot drinks, even if tea bags are used, ... Read More
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Tea in France
... note that, whilst tea is consumed in foodservice, it is not as widespread as coffee throughout the café culture. Regarding high prices, we note that both tea itself and packaging have increased in cost, however, ... Read More
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Tea in Belgium
... flavours. The Instagrammable factor also has an impact, with many choosing beverages that are visually striking and shareable on social media. Traditional hot tea, with its more subtle flavours and relatively straightforward presentation, no longer ... Read More
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Coffee, Tea, Spices and Ready Meals in Italy: ISIC 1549
... shape of the Coffee, Tea, Spices and Ready Meals: ISIC 1549 market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading ... Read More
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Hot Drinks in Azerbaijan
... cultural tradition of tea consumption. Coffee consumption is growing, particularly among younger generations who are increasingly integrating coffee into their daily routines, showing a marked preference for instant coffee and speciality blends. Meanwhile, tea remains ... Read More
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Hot Drinks in Finland
... the world’s biggest coffee consumers. However, despite this strong coffee culture, retail volume sales in the category declined in 2024. This decline is driven by rising price points, contributing to a shift in consumer behaviour. ... Read More
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Other Hot Drinks in Belgium
... in 2024. This decline was largely attributed to the negative perception of flavoured powder drinks, primarily due to their high sugar content and consumers' alignment with the health and wellness trend. Euromonitor International's Other Hot ... Read More
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Coffee in the Philippines
... continues to dominate the category, driven by the convenience of instant coffee mixes, which are especially popular among consumers with busy lifestyles, such as those rushing to work or school. However, amid ongoing inflationary pressures, ... Read More
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Tea in Azerbaijan
... uphold this tradition. Azerbaijan's expanding population, particularly in the older demographic, is contributing positively to tea consumption, reinforcing the category's stability and growth. Additionally, the increase in tourism is enhancing tea sales in the foodservice ... Read More
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Tea in Denmark
... who are opting for alternatives such as ready-to-drink iced tea (RTD) and kombucha rather than traditional black tea. As younger generations continue to favour these modern beverages, the black tea category is seeing a reduction ... Read More
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