Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
-
Tea in Peru
... the year, contrasting sharply with 2023 when the Coastal El Niño phenomenon brought higher temperatures, creating a sensation of prolonged heat and, in many areas, the perception of an absent winter. Alongside these favourable weather ... Read More
-
RTD Tea in Bulgaria
... negligible at the end of the review period. Meanwhile, consumer price-sensitivity impacted RTD tea in Bulgaria towards the end of the review period. This category is popular, and it has a stable customer base, especially ... Read More
-
RTD Tea in Finland
... benefits, and premium ingredients to meet the demands of modern, health-conscious consumers. Euromonitor International's RTD Tea in Finland report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
-
RTD Coffee in Australia
... in the on-trade channel have shifted consumer preferences towards more affordable options, boosting RTD coffee's appeal as a viable alternative. Dominated by major names such as Frucor Suntory’s Boss and Hunt and Brew, RTD coffee ... Read More
-
Other Hot Drinks in Portugal
... categories like chocolate-based flavoured powdered drinks, where private label brands are gaining ground by offering competitively priced options without sacrificing quality. Euromonitor International's Other Hot Drinks in Portugal report offers a comprehensive guide to the ... Read More
-
RTD Tea in Australia
... sparkling flavoured bottled water, RTD tea brands are leveraging tea drinkers' preference for familiar flavours to build share. Many brands are also aligning with health and wellness trends, launching reduced or no sugar carbonated RTD ... Read More
-
RTD Coffee in Italy
... coffee (a very niche category until 2021), which was driven by the dynamic growth and development of Starbucks’ range of RTD coffee. In 2024, as prices stabilised, sales grew at a higher rate in off-trade ... Read More
-
RTD Tea in Italy
... to off-trade volume sales of RTD tea with sales also benefiting from the relatively healthy and refreshing positioning of these products. Nonetheless, at the same time, strong competition from other categories including energy drinks, sport ... Read More
-
Tea in Turkey
... strong growth. Despite this, sales continued to rise in tandem with population growth and the concerted marketing efforts of companies through advertising and promotions. Additionally, the introduction of differentiated tea products, such as Lipton Chai ... Read More
-
Hot Drinks in Oman
... appeal to a diverse demographic, including all age groups. Oman is seeing opportunities for local players offering Western-style coffee, which has become increasingly popular with younger consumers. Meanwhile, health and wellness trends are influencing associated ... Read More
-
HW Hot Drinks in South Africa
... While the vegetarian claim in hot drinks is already established, the vegan claim is only just starting to emerge more strongly. However, innovation in the vegan space is largely driven by smaller, albeit known, players, ... Read More
-
RTD Coffee in Finland
... increasingly drawn to value-added features, such as health and wellness benefits, functional ingredients, and extra caffeine boosts. New product launches in 2024 responded to these preferences, offering a range of innovations catering to taste and ... Read More
-
Coffee in Turkey
... driving sales of fresh ground coffee and pods. Italian speciality coffee is growing in popularity alongside the wider availability of premium novel and distinctive products in pod/capsule formats, such as Tchibo Cafissimo Espresso Brasil pod ... Read More
-
Tea in Portugal
... consumers trading down or reducing their purchases. In contrast, the on-trade channel has shown a more positive trend, as people return to dining and socialising at more frequently. This resurgence in consumer behaviour, coupled with ... Read More
-
Hot Drinks in Peru
... Niño phenomenon, which lessened the perceived need for hot drinks. In addition, economic pressures led many Peruvian consumers to reduce discretionary spending to prioritise savings. Euromonitor International's Hot Drinks in Peru report offers a comprehensive ... Read More
-
Hot Drinks in Turkey
... the country. The most popular hot beverages are black tea, Turkish coffee, instant coffee, and some other hot drinks. The increasing availability of novel and diverse products, particularly within the fruit/herbal tea, green tea and ... Read More
-
Coffee Shops
... The Coffee Bean & Tea Leaf (all based in the US), as well as Caffè Nero and Costa Coffee (both based in the UK). COMPETITIVE LANDSCAPE Consumer taste and personal income drive demand. The profitability ... Read More
-
Other Hot Drinks in Turkey
... drink in Turkey made from orchid extracts and served with hot milk. Despite its maturity, volume sales of sahlep are growing, although the increase remains modest due to the product's established presence in the market. ... Read More
-
Other Hot Drinks in Peru
... signs of gradual recovery in other hot drinks in Peru. This improvement is primarily due to cooler temperatures since mid-May, a change that has led consumers to seek hot beverage options once again. Furthermore, average ... Read More
-
Tea in Hungary
... the rate of inflation and price rises eased, off-trade and total volume sales of tea declined at a much slower rate. While on-trade volume sales continued to recover from the hit taken in the wake ... Read More
-
RTD Coffee in Saudi Arabia
... country’s deep-rooted cultural affinity for coffee, which remains an integral part of daily life and social interactions. Coffee consumption in Saudi Arabia is not just a habit; it is a tradition that transcends generations, with ... Read More
-
RTD Tea in the Philippines
... of unit price hikes, the return to normal, fast-paced lifestyles has driven an increase in impulse purchases, as consumers stop by sari-sari stores or convenience stores on their way to school or work. Unlike powder ... Read More
-
RTD Coffee in Bulgaria
... in on-trade terms at the end of the review period. Financial concerns prompted consumers to reduce their expenditure on or avoid non-essential items and seek alternatives to higher-priced offerings like RTD coffee. The continued expansion ... Read More
-
RTD Tea in Saudi Arabia
... demand for cold and hydrating beverages, making RTD tea a popular choice for refreshment and hydration. Still RTD tea continues to dominate the market, with other segments like carbonated RTD tea and kombucha yet to ... Read More
-
Coffee in Hungary
... the end of the year there were signs of recovery in coffee consumption. While on-trade volume sales continued to recover from the Coronavirus (COVID-19)-induced slump to grow strongly in 2024, this could not offset the ... Read More
Research Assistance
