Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Tea in Morocco
... turned to green tea as a cheaper alternative to other hot drinks, further boosting its volume sales. The market's vibrancy is driven by the presence of over 250 brands, all imported, which has created intense ... Read More
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RTD Tea in Guatemala
... a sustained manner. Also, younger consumers appreciate the flavour variety of RTD tea and perceive it to be a healthier alternative to carbonated drinks. To connect with younger generations of Guatemalans, the leading Lipton brand ... Read More
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Coffee in Morocco
... continues to be imported mainly from Spain and Italy. In April 2024, global coffee prices reached unprecedented levels, rising by 16.8% to USD427 per kilogram – the highest since 1979. Morocco predominantly imports two types ... Read More
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RTD Coffee in the US
... mature segment, and indeed expected to continue to lead overall RTD coffee in 2024. However, due to its high sugar content and saturation, this segment has been experiencing stagnancy and has a negative outlook. Nonetheless, ... Read More
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RTD Tea in the US
... consumers continue to search for healthier alternatives, off-trade volume sales of regular still RTD tea are expected to continue to be negatively impacted in 2024, as consumers perceive it as a drink with high sugar ... Read More
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Coffee & Tea Manufacturing
... Kraft Heinz (all based in the US), as well as ITO EN (Japan), Maxingvest ag (Germany), Nestlé (Switzerland), Tata Consumer Products (India), and Unilever (the UK). COMPETITIVE LANDSCAPE Consumer tastes and disposable income drive demand. ... Read More
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Global Cold Brew Coffee Market 2025-2029
... brew coffee market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More
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RTD Coffee in Kazakhstan
... is expected to register healthy volume growth, with only RTD tea outperforming it in terms of volume growth. Euromonitor International's RTD Coffee in Kazakhstan report offers a comprehensive guide to the size and shape of ... Read More
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RTD Tea in Morocco
... the past two years, elevated temperatures have made RTD tea a popular alternative to traditional hot tea, particularly during the warmer months. This shift highlights a behavioural trend among consumers, who are prioritising beverages that ... Read More
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RTD Tea in North Macedonia
... and RTD tea. This trend is predominantly driven by health-conscious consumers who are increasingly mindful of their sugar and carbohydrate intake, opting for beverages that align with their health goals. The premiumisation of the category ... Read More
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RTD Coffee in North Macedonia
... entry of several international brands. These brands introduced higher-priced products, catering to a small group of coffee connoisseurs. These consumers appreciate the creamy textures of RTD coffee, often enhanced with added dairy or non-dairy options, ... Read More
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RTD Coffee in Morocco
... a small but rapidly expanding product area within soft drinks in Morocco. Its growth is attributed to the combination of rising demand for convenient coffee options and the category's appeal as a refreshing alternative to ... Read More
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RTD Tea in Kazakhstan
... the perception that it is a healthier soft drink, in spite of its high sugar content. This stems from the popularity of hot tea, which is a staple in Kazakhstan and an important part of ... Read More
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Global Specialty Coffee Market Research Report 2025(Status and Outlook)
... unique flavor profiles. Defined by a score of 80 or higher on a 100-point scale by the Coffee Quality Institute (CQI), specialty coffee is often cultivated in specific regions known for their ideal climates and ... Read More
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RTD Coffee in Georgia
... However, the overall assortment remains relatively narrow, and RTD coffee is not widely accessible in retail outlets. In contrast, on-trade channels have played a significant role in popularising cold coffee consumption, offering an extensive range ... Read More
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RTD Tea in Georgia
... area, has experienced a notable increase in volume sales. This growth is attributed to its low maturity and the growing demand among health-conscious Georgian consumers seeking healthier beverage options. However, the availability of reduced-sugar RTD ... Read More
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RTD Tea in Cameroon
... promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their portfolios. Euromonitor International's RTD Tea in Cameroon report offers a comprehensive guide to the size and shape of the market ... Read More
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RTD Tea in Costa Rica
... alternative to carbonated drinks. This versatile drink is consumed during various occasions, including snack times, meals, and social gatherings, appealing to consumers across all age groups. Leading brands such as Tropical, Hi-C, Fuze Tea, Lío ... Read More
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RTD Coffee in Costa Rica
... struggled to compete effectively with energy drinks and carbonated beverages, which are perceived as more accessible and familiar choices. The limited RTD coffee options, such as Café Olé’s products in glass jars, are often regarded ... Read More
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Cafes and Coffee Shops in Australia - Industry Market Research Report
... coffee shops are considered discretionary, many consumers treat coffee as an affordable luxury, allowing the industry to remain resilient to movements in household income. This trend has provided a steady base revenue for the industry. ... Read More
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Tea in Lithuania
... to tea sales is Lithuania’s popular, growing coffee-drinking culture, with coffee drinking far outweighing tea drinking. Traditionally, tea was consumed as an addition to the daily intake of hot drinks. However, its popularity waned across ... Read More
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Other Hot Drinks in Lithuania
... terms. Retail volume sales also recorded a positive performance, with slight growth in overall volume, driven by chocolate-based flavoured powder drinks. Euromonitor International's Other Hot Drinks in Lithuania report offers a comprehensive guide to the ... Read More
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Coffee in North Macedonia
... Macedonia has remained notably stable, as coffee remains the preferred hot beverage for most consumers over tea. This enduring preference, coupled with moderate retail volume growth and gradually increasing prices, has resulted in strong retail ... Read More
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Coffee in Uruguay
... background. This growth has been driven by an incremental increase in the consumption of coffee beans and standard fresh ground coffee, supported by the continued growth of on-trade sales across both off-premise and on-premise channels. ... Read More
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Hot Drinks in Paraguay
... growth was muted as higher temperatures favoured demand for soft drinks over hot drinks options. Volume sales of other hot drinks, specifically the national drink yerba mate, also grew although coffee remained the largest category ... Read More
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