Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in Ireland
... their health and wellbeing. There are various RTD tea brands which fit this profile, such as those containing natural ingredients, being low in calories and containing no sugar, which also offer functional benefits. RTD tea ... Read More
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Tea in Slovakia
... boost retail current value sales development in 2024. As a result, price promotions and discounts were increasingly valued by Slovak consumers, as they sought to offset rises in average retail prices at the end of ... Read More
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Coffee in Bosnia and Herzegovina
... the market, offers limited growth potential due to the ongoing demographic shifts negatively impacting the size of the consumer base in Bosnia and Herzegovina. Additionally, there has been a noticeable consumer shift toward fresh ground ... Read More
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Other Hot Drinks in Sweden
... experienced a steep unit price increase during the review period, and these price hikes helped drive positive value growth, despite a decline in volume. Euromonitor International's Other Hot Drinks in Sweden report offers a comprehensive ... Read More
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Coffee in Croatia
... to climate change, which is leading to prolonged droughts in coffee-producing regions. In addition, security issues around the Red Sea have led to logistical issues and increased transport costs. In response to these escalating costs, ... Read More
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Other Hot Drinks in Ukraine
... loss of a significant consumer base--children--many of whom have left the country due to safety concerns. As a result, demand for these products has seen a decline. Euromonitor International's Other Hot Drinks in Ukraine report ... Read More
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RTD Tea in the Czech Republic
... and other soft drinks saw the VAT rate rise from 15% to the standard 21%, which immediately impacted prices and contributed to a slowdown in sales at the start of the year. Euromonitor International's RTD ... Read More
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Other Hot Drinks in Slovakia
... emerged as an important category in Slovakia, malt-based hot drinks remained negligible. Moreover, non-chocolate-based flavoured powder drinks continued to see low retail volume sales. Nonetheless, other hot drinks continued to enjoy growing consumer interest in ... Read More
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RTD Coffee in Sweden
... beverage, with Swedes generally preferring their coffee in the classic brewed form. This preference for hot coffee has limited the expansion of RTD coffee as a mainstream product in the country. In the review period, ... Read More
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RTD Tea in Bosnia and Herzegovina
... from those transitioning away from carbonates and juices, leveraging its perception as a healthier and more versatile option. This steady consumer demand has translated into moderate off-trade volume growth for the category. Coupled with rising ... Read More
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RTD Tea in Bolivia
... Bolivian consumers are prioritising their spending, which has led to a preference for locally produced RTD tea brands that offer more stable and affordable pricing compared to imported alternatives. While local products benefit from this ... Read More
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Tea in Bosnia and Herzegovina
... in consumer demand, resulting in moderate off-trade retail volume expansion. This limited growth has largely been influenced by the maturity of the other fruit/herbal tea category, which has struggled to expand its consumer base. In ... Read More
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Tea in Germany
... a growing preference for private label offerings, especially through discounters, as they become increasingly popular due to their affordability and consistent quality. Established brands are actively competing through promotional campaigns and strategic price reductions to ... Read More
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Other Hot Drinks in Thailand
... unit prices due to the rising cost of cocoa and sugar. In addition, retail volume growth has been undermined by the increase in consumer mobility now that lifestyles have returned to normal after the pandemic, ... Read More
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Coffee in Thailand
... for coffee have continued to increase due to poor harvests of coffee beans, as well as increasing operating costs and other costs, which manufacturers have passed on to consumers. The increase in prices has served ... Read More
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Other Hot Drinks in Germany
... below pre-pandemic levels in 2024. This lag reflects evolving consumer preferences, with a growing inclination towards more diverse and premium beverage experiences. Euromonitor International's Other Hot Drinks in Germany report offers a comprehensive guide to ... Read More
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Tea in Thailand
... the increasing cost of living is also adversely impacting tea consumption. While some consumers may be cutting back on the frequency of tea consumption, some may also be trading down to less expensive products, including ... Read More
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Coffee in Germany
... affordability. This has translated into an increasing preference for value-driven options, including private label and discounted products. Retailers are responding with targeted promotions and loyalty campaigns to retain customer interest despite tightened budgets. Euromonitor International's ... Read More
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Global Sparkling Coffee Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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RTD Coffee in Mexico
... distribution channels, with an interesting balance between the leading brands and the most relevant channels. Café Olé from Sigma Alimentos, for example, which is the leading brand, has an outstanding presence through small local grocers, ... Read More
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RTD Tea in Mexico
... beverages for the same consumption occasions. Bottled water, hydrating beverages (sports drinks) and even hot drinks can be alternatives to RTD tea. In 2024, innovation in other categories has attracted curious consumers eager to try ... Read More
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RTD Coffee in Malaysia
... although growth rates remained strong amid persistent inflationary pressure. Consumers, especially in on-trade settings, tended to gravitate towards freshly brewed coffee rather than RTD coffee, prioritising quality and freshness. They increasingly focused on the overall ... Read More
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Tea in Mexico
... tea compared with other types of teas and infusions. Antioxidants is amongst the best-positioned benefits of green tea, and it is also amongst the best understood by consumers. The fact that green tea also contains ... Read More
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Hot Drinks in Mexico
... in Mexico throughout the year. Adding to these economic strains, manufacturers have had to contend with labour reforms, including mandated annual increases in minimum wages, further escalating operational expenses. Euromonitor International's Hot Drinks in Mexico ... Read More
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Other Hot Drinks in Mexico
... drinks. These products are traditionally consumed by children, mixed with milk and served with breakfast or dinner. Over the review period, other hot drinks faced a wave of regulation that severely affected the consumer perception ... Read More
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