Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in Indonesia
... power, particularly among the lower-middle-income segment, is a significant contributor to this lacklustre performance. Consumers in this group are increasingly sensitive to non-essential expenditures, leading to a heightened price sensitivity when it comes to purchasing ... Read More
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Other Hot Drinks in Ecuador
... of Daniel Noboa to declare a state of armed conflict in early 2024, accompanied by the enforcement of a nighttime curfew. These measures significantly disrupted consumer behaviour, particularly within the foodservice channel, where restricted operating ... Read More
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RTD Tea in Switzerland
... than carbonates and some energy or sports drinks, as it tends to be lower in calories and sugar. Still RTD tea is considered healthier and more appealing for most people, and it continued to outperform ... Read More
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Tea in Sweden
... for Swedes regarding hot beverages, tea's market share remains relatively small. In the off-trade, tea accounts for less than 10% of total volume, with its share in on-trade sales even lower—around half that of off-trade. ... Read More
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Coffee in Sweden
... retail coffee purchases. In 2022, coffee prices surged dramatically, continuing into 2023, albeit at a slower pace. In 2024, unit prices decreased compared to 2023. Euromonitor International's Coffee in Sweden report offers a comprehensive guide ... Read More
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RTD Coffee in Croatia
... volume growth. Coffee is Croatia’s most popular hot drinks by far and consumers are open to also make the shift to RTD coffee. Sales are also highly seasonal, with sales peaking during the summer months, ... Read More
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RTD Coffee in Indonesia
... into the lifestyle of Indonesian consumers across all demographics, with increasing popularity among both genders and various age groups. A key driver behind the growth of RTD coffee is its affordability of compared to coffee ... Read More
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Coffee in Bolivia
... to access coffee at relatively affordable rates compared to other beverage categories. Brands such as Copacabana and Ideal have leveraged their extensive distribution networks to maintain strong visibility and availability across both the western and ... Read More
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Coffee in Algeria
... a healthy performance in the year due to the ongoing expansion of hotels, cafés and restaurants in the country. Euromonitor International's Coffee in Algeria report offers a comprehensive guide to the size and shape of ... Read More
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RTD Coffee in Ireland
... review period. This popularity is also supported by players in hot coffee launching cold RTD variants of their best-selling products. For example, Nescafé Gold Iced Salted Caramel Latte sachets and Kenco Hot/Iced Vanilla Latte sachets ... Read More
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Coffee in Nigeria
... considered an essential product. The higher unit price of coffee relative to substitutes such as tea and other hot drinks, urged some consumers to drink tea instead. Unit prices increased significantly and reached up to ... Read More
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RTD Tea in Croatia
... with sales peaking during the summer months, with demand driven by tourists and local consumers alike. Consumers are drawn to RTD teas for their variety of flavours, low-calorie options, and perceived health benefits compared with ... Read More
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RTD Tea in Germany
... price increases, the category is facing challenges as it matures. This can be attributed to several factors, including heightened competition from other categories that are increasingly blurring the lines between traditional soft drinks. RTD tea ... Read More
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Tea in Ukraine
... to sugary soft drinks while enjoying a sense of novelty and indulgence. The growing assortment of exotic and unusual flavours has made these teas even more appealing for home consumption, not just in their traditional ... Read More
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Coffee in Ukraine
... invested in product innovation, marketing, and expanding their distribution channels. For local consumers, coffee is a core part of the everyday consumption basket, with many seeing it as an essential item that other beverages cannot ... Read More
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RTD Tea in Sweden
... its visibility and appeal compared to more established soft drink categories like carbonates, juice, and bottled water. Furthermore, Swedes generally have a preference for more traditional soft drinks. In the hot drinks sector, coffee dominates ... Read More
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Other Hot Drinks in Bolivia
... within this area. Sustained price increases throughout the year have led consumers to migrate towards more affordable options such as tea, yerba mate, and traditional homemade infusions. Drinks like api, a traditional Bolivian beverage, have ... Read More
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RTD Coffee in Bosnia and Herzegovina
... have resulted in stable off-trade retail volume growth. Additionally, the lingering effects of inflation have led to moderate increases in product prices, further boosting the category’s value performance. As a result, RTD coffee has achieved ... Read More
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Innovative Coffee Shop Concepts in Asia Pacific
... café space, this will provide new channel strategy for brands to win consumers and appeal to changing consumer values such as affordability and convenience. Euromonitor International's Innovative Coffee Shop Concepts in Asia Pacific global briefing ... Read More
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RTD Tea in Ireland
... their health and wellbeing. There are various RTD tea brands which fit this profile, such as those containing natural ingredients, being low in calories and containing no sugar, which also offer functional benefits. RTD tea ... Read More
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Tea in Slovakia
... boost retail current value sales development in 2024. As a result, price promotions and discounts were increasingly valued by Slovak consumers, as they sought to offset rises in average retail prices at the end of ... Read More
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Coffee in Bosnia and Herzegovina
... the market, offers limited growth potential due to the ongoing demographic shifts negatively impacting the size of the consumer base in Bosnia and Herzegovina. Additionally, there has been a noticeable consumer shift toward fresh ground ... Read More
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RTD Coffee in Sweden
... beverage, with Swedes generally preferring their coffee in the classic brewed form. This preference for hot coffee has limited the expansion of RTD coffee as a mainstream product in the country. In the review period, ... Read More
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RTD Tea in Bosnia and Herzegovina
... from those transitioning away from carbonates and juices, leveraging its perception as a healthier and more versatile option. This steady consumer demand has translated into moderate off-trade volume growth for the category. Coupled with rising ... Read More
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Hot Drinks in Croatia
... as key ingredients such as coffee, tea and cocoa continue to see price rises. This is mainly due to climate change, which is leading to prolonged droughts in key producing regions. In addition, security issues ... Read More
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