Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

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Coffee & Tea Industry Research & Market Reports

  • Tea in the United Kingdom

    ... retail and foodservice channels, as the performance of black tea, traditionally the largest segment, continues to weaken. Despite this, fruit/herbal tea is demonstrating resilience, supported by product launches that respond to evolving consumer preferences for ... Read More

  • RTD Coffee in Colombia

    ... brands had limited availability, mostly at modern retailers, and had high prices. With cold coffee preparations being highly demanded at the on-trade channel, companies saw an opportunity to develop on-the-go products and by 2022 the ... Read More

  • Tea in Spain

    ... see low growth, although much of this is due to the higher cost of production and inflationary pressures, which although less impactful than 2023, have been present during the year, nonetheless. Euromonitor International's Tea in ... Read More

  • RTD Tea in Colombia

    ... drinks, including RTD tea, with less than 6g of sugar are exempt from the health tax. Products with 6-10g of sugar saw the tax increased to COP28 in January 2024, while RTD tea containing 10g ... Read More

  • Coffee in Saudi Arabia

    ... rich history of consumption. In recent years, there has been a notable shift in coffee drinking habits, especially among young people, who are increasingly embracing a variety of coffee styles and flavours, influenced by global ... Read More

  • Hot Drinks in South Korea

    ... by evolving consumer preferences, economic pressures, and the increasing demand for health-conscious products. While coffee maintains its stronghold, tea and other hot drinks are experiencing notable developments, particularly in the areas of health-focused beverages and ... Read More

  • Hot Drinks in Spain

    ... 2024. This was particularly needed because prior to 2023 and 2024 the influence of the pandemic had been affecting sales of hot drinks in Spain, especially in the foodservice channel. During recent years, many consumers ... Read More

  • RTD Tea in Vietnam

    ... Nino phenomenon is one factor which has been driving growth. In addition, there has been a significant rise in the number of inbound tourists visiting Vietnam in this year, as well a rise in travel ... Read More

  • RTD Coffee in South Korea

    ... increasingly being challenged by the rising consumer preference for low cost, experience-oriented coffee consumption. With more people resuming outdoor activities post-pandemic, there is a growing desire to enjoy coffee in a social setting, where the ... Read More

  • Tea in Vietnam

    ... However, consumers are still concerned about the economic downturn, and feel insecurity about job losses caused by slow economic recovery and global uncertainty due to wars and security crises. Thus, Vietnamese consumers have shown a ... Read More

  • Coffee in South Korea

    ... retail channel has been struggling to achieve growth in volume terms. Despite this, there has been expansion in the base of coffee enthusiasts, leading to increased demand for fresh coffee beans. However, other categories within ... Read More

  • Tea in Hong Kong, China

    ... for tea remains stable, players are employing various strategies to attract customers and differentiate themselves. Tea has entered an era of premiumisation, driven by new product developments that cater for evolving consumer preferences. Lipton, one ... Read More

  • Tea in the US

    ... of its globally dominant Lipton brand. Focusing additionally on the theme of “infusion”, with the global brand owner name Lipton Teas & Infusions, the company and its CEO Nathalie Roos also expressed a renewed focus ... Read More

  • Other Hot Drinks in the US

    ... and declines are expected to continue in 2024. Value sales are set to be able to rise in spite of this consumption contraction, but stabilisation of price growth is not expected to bring the category ... Read More

  • Coffee in the US

    ... malignment. While post-pandemic consumption occasions seemed destined to shift coffee consumption back to foodservice, persistent economic uncertainty and fiscal caution after 2022’s inflationary woes have brought more occasions back to at-home consumption. This has similarly ... Read More

  • Coffee, Tea, Spices and Ready Meals in Germany: ISIC 1549

    ... shape of the Coffee, Tea, Spices and Ready Meals: ISIC 1549 market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading ... Read More

  • Hot Drinks in Hong Kong, China

    ... consumers, brands are introducing smaller packaging sizes and new products with lower entry costs, even if they come in reduced volumes. The ongoing premiumisation of coffee is being further fuelled by foodservice players capitalising on ... Read More

  • Hot Drinks in Saudi Arabia

    ... they symbolise warmth, generosity, and a strong sense of community. Cafés and tea houses have emerged as vital social hubs, where friends and family come together to enjoy their favourite brews and forge deeper connections. ... Read More

  • Hot Drinks in the US

    ... of hot drinks, even as more opportunities arise for foodservice consumption occasions. Coffee and tea have maintained price inelasticity, while the attachment to coffee shops has started to drift. Where premiumisation has succeeded is in ... Read More

  • Other Hot Drinks in Vietnam

    ... the pre-pandemic level. With busier lives in Vietnam, less time is spent at home, reducing at-home consumption occasions for products such as malt-based hot drinks at breakfast time, which is also leading some sales to ... Read More

  • Coffee in Hong Kong, China

    ... in the local market. As office work resumes full-time, value growth remains steady, partly influenced by rising cost of everyday consumer goods in Hong Kong. This shift represents a significant moment for instant coffee, which ... Read More

  • Other Hot Drinks in South Korea

    ... addition to declining overall sales, this is particularly evident in the increasing consumer preference for low sugar options. As more people become health-conscious and seek to reduce their sugar intake, traditional chocolate-based and non-chocolate-based flavoured ... Read More

  • Other Hot Drinks in Spain

    ... Whilst retail value sales are set to rise, this is predominantly a result of rising production costs and the inflationary environment; although not as bad as in 2023, this has still been relevant, and has ... Read More

  • RTD Tea in South Korea

    ... consumers continue to seek healthier soft drinks options, reduced sugar RTD tea is expected to remain the largest category, and within still RTD tea, reduced sugar still RTD tea is expected to see a better ... Read More

  • Hot Drinks in Bangladesh

    ... hot drinks. Prices stabilised in 2024 despite elevated inflation with foodservice sales also returning to growth. Most consumers depend on small and medium pack sizes due to budgetary constraints with younger generations showing more interest ... Read More

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