Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Hot Drinks in North Macedonia
... is primarily attributed to the lingering effects of inflation, which, although subsiding, remains a factor influencing market dynamics. On-trade recovery has been a key feature of 2024, with sales in this channel surpassing pre-pandemic levels, ... Read More
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Coffee in Kazakhstan
... 30-years-of-age. Many caught the coffee bug while studying overseas in the United States or Europe. Another growing consumer segment is visiting business people. However, instant coffee continues to account for most volume sales and in ... Read More
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Tea in Lithuania
... to tea sales is Lithuania’s popular, growing coffee-drinking culture, with coffee drinking far outweighing tea drinking. Traditionally, tea was consumed as an addition to the daily intake of hot drinks. However, its popularity waned across ... Read More
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Other Hot Drinks in Lithuania
... terms. Retail volume sales also recorded a positive performance, with slight growth in overall volume, driven by chocolate-based flavoured powder drinks. Euromonitor International's Other Hot Drinks in Lithuania report offers a comprehensive guide to the ... Read More
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Coffee in North Macedonia
... Macedonia has remained notably stable, as coffee remains the preferred hot beverage for most consumers over tea. This enduring preference, coupled with moderate retail volume growth and gradually increasing prices, has resulted in strong retail ... Read More
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Coffee in Uruguay
... background. This growth has been driven by an incremental increase in the consumption of coffee beans and standard fresh ground coffee, supported by the continued growth of on-trade sales across both off-premise and on-premise channels. ... Read More
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Tea in Kazakhstan
... tea is a highly mature product area with little room for further growth. In addition, the increasing popularity of coffee is also dampening volume sales. However, it is not all bad news for tea, with ... Read More
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Other Hot Drinks in Switzerland
... of sales in this category, have experienced the steepest decline. Their high sugar and calorie content has further alienated health-conscious consumers, accelerating this downward trend. By contrast, malt-based hot drinks have seen a more modest ... Read More
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Tea in North Macedonia
... and products. This demand, coupled with moderate price increases, has resulted in solid retail sales price (rsp) value growth. While tea consumption remains less prominent than coffee among local consumers, health and wellness trends have ... Read More
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Tea in Uruguay
... been a defining trait of Uruguayan consumers, the pandemic has amplified this trend, prompting greater interest in the functional benefits offered by various tea varieties. Products claiming to enhance the immune system or provide calming ... Read More
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Tea in Switzerland
... health benefits, and price ranges, has continued to attract a wide audience. Swiss consumers have shown heightened interest in exotic tea flavours and those incorporating superfood ingredients, with brands like Cupper, Pukka, and Yogi Tea ... Read More
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Coffee in Switzerland
... experienced slower growth compared to the previous year; however, demand has surged, with volume sales surpassing the levels recorded in 2023. The phenomenon of cross-border shopping has continued to exert downward pressure on domestic coffee ... Read More
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Other Hot Drinks in Kazakhstan
... Chocolate-based flavoured powder drinks continue to be mainly consumed by children, who enjoy the sweet taste. Its affordability also continues to maintain volume sales. Euromonitor International's Other Hot Drinks in Kazakhstan report offers a comprehensive ... Read More
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Coffee in Lithuania
... on consumers, many of whom remained challenged by the rising cost of living. This heightened price sensitivity impacted retail volume growth, as consumers sought to cut costs by reducing their purchases. Furthermore, due to ongoing ... Read More
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Other Hot Drinks in Uruguay
... shown signs of maturity, with total volume sales of yerba mate expected to decline for a second consecutive year in 2024. Despite its well-established status, the market has become increasingly saturated, limiting opportunities for further ... Read More
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Hot Drinks in Kazakhstan
... remain price sensitive and players respond by offering frequents discounts and promotions. Nestle’s instant coffee brand Nescafé was particularly aggressive in terms of discounting in 2024, and gained volume share as a result. Euromonitor International's ... Read More
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Hot Drinks in Uruguay
... external economic shocks effectively. Last year, soft drinks sales surged dramatically, primarily influenced by the effects of climate change, as the country faced an unprecedented drought that lasted through the first half of 2023. This ... Read More
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Hot Drinks in Colombia
... September 2024, the inflation rate had decreased to 5.81%, as reported by DANE (National Administrative Department of Statistics).However, low economic growth has been influenced by political uncertainty surrounding government reforms in labour, health, and taxes, ... Read More
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Other Hot Drinks in Guatemala
... powdered brands focused on promoting the affordability of their drinks in 2024. Nesquik (Nestlé SA), for instance, promoted its low-cost 200g resealable stand-up pouches, which “make 15 glasses”. A similar strategy was implemented by Choco ... Read More
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Other Hot Drinks in Canada
... Ovaltine offer variants that cater to this trend, with reduced sugar, added protein, and fortifications of vitamins and minerals. This evolution aligns with the broader demand for indulgent yet healthier options, particularly among parents seeking ... Read More
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Coffee in Canada
... benefits from a rising interest in quality, instant coffee remains a staple for many consumers seeking convenience, particularly among coffee newcomers and those looking to cut costs. However, some consumers, particularly Generation Z, millennials and ... Read More
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Coffee in Colombia
... prices led to a reduction in both the frequency and volume of purchases. To mitigate the impact of these price points, some brands, such as Oma, Juan Valdez and Café Quindío, reduced pack sizes from ... Read More
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Coffee in Guatemala
... makes coffee accessible to consumers with varying purchasing capacities. Local coffee production is well-developed. Indeed, the microclimate present in Guatemala allows players to produce unique varieties of coffee, which has made the country a leading ... Read More
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Coffee in Cameroon
... experience, reflecting a growing trend among Cameroonians to explore fresh coffee consumption. Within the instant coffee segment, the 2g single-serve packaging format has gained widespread adoption as an affordable option, retailing at XAF50. All major ... Read More
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Coffee Premiumisation in an Inflation-Weary World
... of living. Successful premiumisation is still possible, but it will become more difficult and will need to follow one of three paths: luxury, wellness, or “permissible indulgence.” Euromonitor International's Coffee Premiumisation in an Inflation-Weary World ... Read More
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