Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Coffee in Thailand
... from the pandemic meant that local consumers were spending more time at home (with many working from home) and drinking more coffee there. Euromonitor International's Coffee in Thailand report offers a comprehensive guide to the ... Read More
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Other Hot Drinks in Thailand
... level. With educational institutions and many offices closed for part of the year, the fact that local consumers were spending more time at home provided a degree of support for retail volume sales. Some manufacturers ... Read More
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Tea in Germany
... 2020/21 saw the majority of office employees switch to remote working. This had a further positive impact on retail sales of hot drinks such as tea. Tea that used to be consumed at work for ... Read More
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Other Hot Drinks in the Philippines
... is the increasing focus on home working among white-collar professionals and the shift towards distance learning at all levels of the country’s education system. These revolutionary social trends formed part of the response to the ... Read More
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Tea in Indonesia
... volume sales as a result of outlet closures and restrictions on dine-in services as part of measures aimed at curbing the spread of COVID-19. In addition, the closure of some offices had a slightly adverse ... Read More
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Tea in the Netherlands
... the closure of the on-trade caused a small rebound in off-trade sales of black tea in 2020, but by 2021 this rebound was already history. The decline in black tea consumption appears to be a ... Read More
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Hot Drinks in Malaysia
... something of a hangover during 2021. Nonetheless, retail volume sales remained well above pre-pandemic levels, as lockdown measures remained in force for much of the year. Euromonitor International's Hot Drinks in Malaysia report offers a ... Read More
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Tea in Vietnam
... slightly lower than seen in the pre-pandemic review period, due to consumers being more price-sensitive during this time. Also as seen in coffee, on-trade sales have been severely affected, due to cafés, restaurants and other ... Read More
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Coffee in the Netherlands
... off-trade. In the second half of the year, schools reopened, workers started to return to the office and on-trade establishments saw lockdown measures lifted. This meant that the on-trade showed the first signs of a ... Read More
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Tea in Malaysia
... volume sales of tea suffered something of a hangover during 2021. However, they remained well above their pre-pandemic level. The stockpiling that occurred during the early weeks of the pandemic was not repeated in 2021. ... Read More
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Other Hot Drinks in the Netherlands
... small compared to, for example, the sales of coffee and tea. The category is seen as extremely mature with little opportunity for growth or development. This also means that the large players in hot drinks ... Read More
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Coffee in the Philippines
... and more mindful of their consumption of coffee. However, this reaction is skewed towards lower-income consumers as they were more likely to experience job losses or reduced earnings during the pandemic than the more affluent ... Read More
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Coffee in Indonesia
... Kopi Janji Jiwa have continued to offer attractive promotions on orders for home delivery through services such as motorbike couriers. Moreover, the conditions during the pandemic have encouraged an increasing number of small and medium ... Read More
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Tea in Thailand
... the adverse economic impact of COVID-19 in general and a decline in inbound tourism in particular put downward pressure on demand. The foodservice channel is relatively more popular for tea than for coffee, accounting for ... Read More
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Other Hot Drinks in Vietnam
... with negative figure declines seen in foodservice which are gradually recovering in 2021. Other plant-based hot drinks maintains the highest volume growth, in a trend which was also seen in the pre-pandemic review period. Vietnamese ... Read More
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Coffee in Malaysia
... and this continued to weigh heavily on foodservice demand, with the decline in retail volume sales through this channel accelerating. Foodservice outlets have adapted to the pandemic by leveraging on-demand food delivery apps like FoodPanda ... Read More
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Hot Drinks in Russia
... state of emergency between April and June and the reluctance of consumers to return to cafés, bars and restaurants when they reopened because of concerns about contracting COVID-19 resulted in a steep decline in foodservice ... Read More
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Coffee in Vietnam
... the pandemic lockdowns, all on-trade channels were required to close and thus consumers switched their coffee consumption from foodservice to off-trade. The negative impact on foodservice is at lower levels in 2021 than seen in ... Read More
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Other Hot Drinks in Russia
... in demand in 2020 as Russia introduced a raft of measures to contain the spread of COVID-19, including closing schools. With children spending significantly more time at home this helped generate increased demand for chocolate-based ... Read More
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Coffee in Russia
... of consumer to replace the café experience at home pushed them to purchase fresh coffee instead of instant coffee. These categories also continued to be supported by new novelties and new product launches as players ... Read More
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Fermented Tea Market Size, Share & Trends Analysis Report By Product (Kombucha, Pu-Erh), By Distribution Channel (Online, Offline Channel), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2021 - 2028
... to expand at a CAGR of 15.8% from 2021 to 2028. The presence of online channels for purchasing sparkling drinks and fermented teas is a major factor driving the demand for fermented teas. Companies in ... Read More
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RTD Coffee in Tunisia
... saw the category record only marginal sales. Off-trade sales finally broke the TND100,000 mark during 2020 as demand increased amongst affluent urban consumers looking to re-create the on-trade coffee experience from home. However, with more ... Read More
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Tea in Belarus
... well below pre-pandemic levels, and employment has yet to fully recover This has seen consumers trade down wherever possible; despite the marginal growth in volume sales in 2021, value sales in real terms have declined. ... Read More
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Tea in Cameroon
... channels, though growth was lower than for coffee, which is a much more popular drink in Cameroon. Foodservice registered an increase in volume sales in 2021, compared with 2020, as with society opening up after ... Read More
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Other Hot Drinks in Cameroon
... Forti Choco, Top Milk and Matinal are regular morning beverages. These drinks are convenient and their availability in sachet format has made them very affordable, with a sachet selling for as little as FCFA100. In ... Read More
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