Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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Hot Drinks in Nigeria
... rising prices and further pressure on household budgets in Nigeria. Hot drinks are often consumed as a complement to meals in Nigeria or to energise the body and mind and support modern hectic lifestyles. Consumers ... Read More
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Hot Drinks in Angola
... backed by the availability of affordable local brands which have benefited from the challenges facing imported products. Government investment in the local production of tea and coffee has also provided a boost to the category, ... Read More
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Hot Drinks in Uganda
... affluent urban middle class. Unpackaged tea poses challenges, with this being the only affordable option for low-income consumers. Urbanisation, population growth, rising incomes and expanding distribution are fuelling growth, but the lack of a tea ... Read More
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Hot Drinks in Bosnia and Herzegovina
... minimal off-trade retail volume increases. While inflation has begun to subside, price increments remain significant, leading to robust rsp value growth even as consumer demand cools. The on-trade sector has continued its recovery, with hot ... Read More
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Hot Drinks in Bolivia
... performance due to their more accessible pricing, which aligns with consumer demand amidst economic constraints. However, the demand for other hot drinks, particularly chocolate-flavoured powder drinks, has faced a decline due to substantial price hikes. ... Read More
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Other Hot Drinks in Algeria
... only product on offer, though it has much less visibility than coffee or tea. In 2024, sales of other hot drinks continue to be challenged by the ongoing economic challenges in the country, including surging ... Read More
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Tea in Algeria
... tea, with fruit/herbal tea generating the vast majority of the remaining sales. Consumers perceive green tea as offering numerous health benefits, with studies suggesting that green tea may positively affect skin health, help with weight ... Read More
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Other Hot Drinks in Nigeria
... flavoured powder drinks and malt-based hot drinks) has become a staple beverage in Nigeria, consumers switched to cheaper substitute drinks as the cost of living crisis intensified. Popular beverages such as black tea (mixed with ... Read More
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RTD Tea in Indonesia
... power, particularly among the lower-middle-income segment, is a significant contributor to this lacklustre performance. Consumers in this group are increasingly sensitive to non-essential expenditures, leading to a heightened price sensitivity when it comes to purchasing ... Read More
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Other Hot Drinks in Ecuador
... of Daniel Noboa to declare a state of armed conflict in early 2024, accompanied by the enforcement of a nighttime curfew. These measures significantly disrupted consumer behaviour, particularly within the foodservice channel, where restricted operating ... Read More
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RTD Tea in Switzerland
... than carbonates and some energy or sports drinks, as it tends to be lower in calories and sugar. Still RTD tea is considered healthier and more appealing for most people, and it continued to outperform ... Read More
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Tea in Sweden
... for Swedes regarding hot beverages, tea's market share remains relatively small. In the off-trade, tea accounts for less than 10% of total volume, with its share in on-trade sales even lower—around half that of off-trade. ... Read More
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Coffee in Sweden
... retail coffee purchases. In 2022, coffee prices surged dramatically, continuing into 2023, albeit at a slower pace. In 2024, unit prices decreased compared to 2023. Euromonitor International's Coffee in Sweden report offers a comprehensive guide ... Read More
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RTD Coffee in Croatia
... volume growth. Coffee is Croatia’s most popular hot drinks by far and consumers are open to also make the shift to RTD coffee. Sales are also highly seasonal, with sales peaking during the summer months, ... Read More
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RTD Coffee in Indonesia
... into the lifestyle of Indonesian consumers across all demographics, with increasing popularity among both genders and various age groups. A key driver behind the growth of RTD coffee is its affordability of compared to coffee ... Read More
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Coffee in Bolivia
... to access coffee at relatively affordable rates compared to other beverage categories. Brands such as Copacabana and Ideal have leveraged their extensive distribution networks to maintain strong visibility and availability across both the western and ... Read More
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Coffee in Algeria
... a healthy performance in the year due to the ongoing expansion of hotels, cafés and restaurants in the country. Euromonitor International's Coffee in Algeria report offers a comprehensive guide to the size and shape of ... Read More
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RTD Coffee in Ireland
... review period. This popularity is also supported by players in hot coffee launching cold RTD variants of their best-selling products. For example, Nescafé Gold Iced Salted Caramel Latte sachets and Kenco Hot/Iced Vanilla Latte sachets ... Read More
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Coffee in Nigeria
... considered an essential product. The higher unit price of coffee relative to substitutes such as tea and other hot drinks, urged some consumers to drink tea instead. Unit prices increased significantly and reached up to ... Read More
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RTD Tea in Croatia
... with sales peaking during the summer months, with demand driven by tourists and local consumers alike. Consumers are drawn to RTD teas for their variety of flavours, low-calorie options, and perceived health benefits compared with ... Read More
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RTD Tea in Germany
... price increases, the category is facing challenges as it matures. This can be attributed to several factors, including heightened competition from other categories that are increasingly blurring the lines between traditional soft drinks. RTD tea ... Read More
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Tea in Ukraine
... to sugary soft drinks while enjoying a sense of novelty and indulgence. The growing assortment of exotic and unusual flavours has made these teas even more appealing for home consumption, not just in their traditional ... Read More
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Coffee in Ukraine
... invested in product innovation, marketing, and expanding their distribution channels. For local consumers, coffee is a core part of the everyday consumption basket, with many seeing it as an essential item that other beverages cannot ... Read More
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RTD Tea in Sweden
... its visibility and appeal compared to more established soft drink categories like carbonates, juice, and bottled water. Furthermore, Swedes generally have a preference for more traditional soft drinks. In the hot drinks sector, coffee dominates ... Read More
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Other Hot Drinks in Bolivia
... within this area. Sustained price increases throughout the year have led consumers to migrate towards more affordable options such as tea, yerba mate, and traditional homemade infusions. Drinks like api, a traditional Bolivian beverage, have ... Read More
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