Coffee & Tea Market Research Reports & Industry Analysis

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each of the four types is further divided into two general subtypes—caffeinated/decaffeinated and non-flavored/flavored. Various type-specific product niches also exist. Rounding out the market are Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates.

The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.

Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.

The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.

Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.

The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.

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Coffee & Tea Industry Research & Market Reports

  • Coffee Beans (not roasted or decaffeinated) - International Trade in Q4-2024: Top Markets' Performance by Major Competitors

    ... year 2024 world trade of Coffee Beans (not roasted or decaffeinated) recorded a year-over-year increase of +22.9% in $. As regards major competitors, in year 2024 Brazil and Indonesia recorded the best results in $ ... Read More

  • Coffee (decaffeinated or roasted) - International Trade in Q4-2024: Top Markets' Performance by Major Competitors

    ... trade of Coffee (decaffeinated or roasted) recorded a year-over-year increase of +4.4% in $. As regards major competitors, in year 2024 Poland was by far the best performer compared to the same period of 2023.Information ... Read More

  • Espresso Coffee Machines - International Trade in Q4-2024: Top Markets' Performance by Major Competitors

    ... Espresso Coffee Machines recorded a year-over-year increase of +10.9% in $. As regards major competitors, in year 2024 Belgium and China showed the best results compared to the same period of 2023.Information contained in this ... Read More

  • Hot Drinks in Ghana

    ... transportation to consumers. This has deterred consumers from making non-essential purchases and encouraged a shift to less expensive options. Local manufacturing of hot drinks continues to increase. Meanwhile, players continue to resize and rebrand their ... Read More

  • Tea in Pakistan

    ... benefits and soothing properties which appeals to consumers seeking to enhance health and wellbeing. With the growth of Tapal green tea, and the addition of flavoured green teas like jasmine, mango, and cinnamon green tea, ... Read More

  • RTD Coffee in Pakistan

    ... and trusted for its quality and taste. Nestlé Pakistan’s strong distribution network helps ensure that its RTD coffee products are readily available across Pakistan, from urban supermarkets to rural convenience stores. This widespread availability is ... Read More

  • RTD Tea in Pakistan

    ... and accessibility. The brand has successfully leveraged its global reputation for quality and taste, resonating well with Pakistani consumers who are increasingly seeking convenient and refreshing beverage options. The only other prominent brand is Fuze ... Read More

  • Coffee in Pakistan

    ... a niche beverage to a mainstream staple drink. Many international coffee chains like Coffee Planet, Tim Hortons, Second Cup Coffee, and The Coffee Bean & Tea Leaf have opened in recent years to meet increasing ... Read More

  • Hot Drinks in Pakistan

    ... Pakistani culture and daily life, with the country ranking as one of the largest tea importers in the world. Nonetheless, coffee is gaining popularity among younger consumers and urban dwellers, particularly instant coffee. Coffee is ... Read More

  • Hot Drinks in Tanzania

    ... in infrastructure has underpinned improvements in the distribution of hot drinks. The government has also been encouraging businesses to invest in the local market. Nonetheless, on-trade sales remain underdeveloped with most consumers preferring to consume ... Read More

  • Hot Drinks in Myanmar

    ... category growth rates have yet to recover to pre-pandemic levels due to the persistent challenges facing Myanmar's economy. In response to these difficulties, hot drinks players have introduced low-volume pack sizes and cost-effective product variants, ... Read More

  • Hot Drinks in Qatar

    ... offering a wide range of hot drinks. Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in 2024, with this boosting sales of hot drinks in total volume terms. Euromonitor ... Read More

  • Hot Drinks in Iraq

    ... on marketing and distribution without a corresponding increase in prices. Iraq’s economy is benefiting from high oil prices and investments in infrastructure and real estate. With rapid urbanisation, particularly in the central and southern regions, ... Read More

  • Hot Drinks in Sri Lanka

    ... and instant coffee, while an increasing number of consumers looked for healthier hot drinks such as products with functional claims. The competitive landscape has been influenced by fluctuations in the cost of raw materials alongside ... Read More

  • RTD Tea in Serbia

    ... to be impacted in the year. Reduced sugar RTD tea is experiencing faster growth from a small base, driven by the rising demand for healthier soft drinks. On-trade sales are also seeing faster growth thanks ... Read More

  • RTD Coffee in Serbia

    ... supporting sales in the year. However, high price growth and a decline in consumers’ disposable incomes prevent higher category growth. Euromonitor International's RTD Coffee in Serbia report offers a comprehensive guide to the size and ... Read More

  • RTD Tea in Uzbekistan

    ... and a general decline in consumer purchasing power. Euromonitor International's RTD Tea in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More

  • RTD Tea in Dominican Republic

    ... performance is that since the Lipton brand withdrew in 2022, no other brand has taken over its position. RTD tea is also one of the most expensive soft drinks and this also dampened volume sales. ... Read More

  • RTD Coffee in Slovenia

    ... The rise in on-the-go beverage consumption is another key factor driving growth. RTD coffee has become widely available across both modern and traditional grocery retailers, making it an accessible and convenient choice for consumers looking ... Read More

  • RTD Tea in Slovenia

    ... and juices. Sophisticated flavour combinations are also contributing to the growth of the category, including mint, rooibos, forest fruits and exotic fruits. Consumers are more demanding than ever and are looking out for new taste ... Read More

  • RTD Tea in Tunisia

    ... brands have entirely exited the market. This failure can be attributed to a combination of factors, including the lack of advertising and consumer education about RTD tea, which remains an unfamiliar product for the majority ... Read More

  • RTD Coffee in Tunisia

    ... its products available only in select modern outlets and a few forecourt retailers. The high price point of Starbucks RTD coffee limits its appeal to a narrow demographic, preventing broader penetration in the market. This ... Read More

  • RTD Coffee in Israel

    ... demand for convenient, on-the-go beverage options among local consumers. As post-pandemic lifestyles grow increasingly hectic,, the need for quick and easy-to-consume products has risen accordingly. RTD coffee perfectly fits this lifestyle shift, offering a convenient ... Read More

  • RTD Tea in Israel

    ... bottled water. Thanks to the health and wellness trend, consumers are increasingly aware of the high sugar content in many soft drinks. Although RTD tea was once perceived as a healthier alternative, due to its ... Read More

  • Hot Drinks in Laos

    ... consumers favour affordable local brands like Treeknoff, known for quality. Nescafé and Dao Coffee retain strong market positions with diverse offerings, while the tea market grows modestly, led by local brands like Mai Savanh Lao, ... Read More

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