FirstWord
79 Reports from FirstWord
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Medical Launch Readiness in a Virtual World
Medical Launch Readiness in a Virtual World From RWE generation to the delivery of personalised medical information, digital technology is enabling medical affairs to take a central role in product launch preparation. But is pharma getting full value from its medical affairs team? Why should medical ... Read More
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The Rise of Patient Support Programs: Opportunities for Pharma
The Rise of Patient Support Programs: Opportunities for Pharma Advanced, well-designed patient support programs (PSP) are central to pharma’s patient centricity agenda and can deliver multiple stakeholder and commercial benefits. But challenges remain. How can you build awareness of your PSP? In wh ... Read More
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Digital Twins: Trends and Opportunities
Digital Twins: Trends and Opportunities Second generation digital twins have the potential to transform pharma’s business, clinical research and manufacturing processes while driving the personalised medicine agenda and improving chronic disease diagnosis. But can developers overcome significant cha ... Read More
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The MSL Technology Survey
The MSL Technology Survey The expansion of COVID-19-driven digital communications is now firmly entrenched in MSL workflows and looks set to continue. Whether its KOL profiling and engagement or the increasing use of virtual advisory boards, digital technology is enabling faster and smarter MSL/KOL ... Read More
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