Indian Digital Marketing Market Report and Forecast 2023-2028

Indian Digital Marketing Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the Indian digital marketing market attained a value of USD 3,931.3 million in 2022. Aided by the rapid growth of internet users and increased smartphone penetration in the country, the market is projected to further grow at a CAGR of 30.2% between 2023 and 2028 to reach a value of USD 19,268.7 million by 2028.

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, social media, email, and mobile applications. As consumers increasingly rely on digital platforms for information, communication, and entertainment, businesses are shifting their marketing strategies to capitalise on these opportunities and reach their target audiences effectively.

The growth of the Indian digital marketing market is primarily driven by the rapid increase in internet users and smartphone penetration in the country. With more affordable data plans and a growing range of low-cost smartphones, a large portion of the Indian population now has access to the internet, making digital platforms an essential avenue for businesses to connect with potential customers. Furthermore, the proliferation of social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, has provided businesses with a variety of channels to reach and engage with their target audiences.

Another key factor contributing to the growth of the Indian digital marketing market is the rising popularity of e-commerce platforms. As online shopping continues to gain traction in India, businesses are leveraging digital marketing strategies, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing, to drive traffic and sales on their e-commerce websites. In addition, the increasing use of mobile applications for shopping, food delivery, and other services is further spurring the demand for app-based marketing and in-app advertising.

The Indian digital marketing market is also benefiting from the growing adoption of advanced technologies, such as artificial intelligence (AI), machine learning (ML), and big data analytics. These technologies enable marketers to gain insights into consumer behaviour, preferences, and purchase patterns, allowing them to create more personalised and targeted marketing campaigns. In addition, the use of chatbots and virtual assistants is gaining popularity in digital marketing, as they can automate customer service and support functions, improving the overall customer experience.

Furthermore, the Indian digital marketing market is driven by the increasing focus on content marketing and video marketing. As consumers show a preference for engaging and informative content, businesses are investing in content creation, such as blog posts, articles, infographics, and videos, to attract and retain their target audiences. The growing popularity of video-sharing platforms, such as YouTube, has led to the rise of video marketing, with businesses creating video content to promote their products, services, and brand stories.

In addition to these factors, the growth of the Indian digital marketing market is supported by the rising demand for digital marketing services from small and medium-sized enterprises (SMEs). As the digital landscape becomes increasingly competitive, SMEs are seeking cost-effective and targeted marketing solutions to reach their potential customers and drive business growth. Digital marketing agencies and freelancers are catering to this demand by offering a range of services, from website design and SEO to social media management and email marketing, further bolstering the Indian digital marketing market.

Market Segmentation

The market can be divided on the basis of type, end use, and region.

Market Segmentation by Type

• Email Marketing
• Search Engine Optimisation (SEO)
• Blogging and Podcasting
• Social Media Marketing
• Influencer Marketing
• Digital OOH Media
• Affiliate Marketing
• Others

Market Breakup by End Use

• Automotive
• BFSI
• Telecom
• Education
• FMCG
• Retail
• Media and Entertainment
• E- commerce
• Others

Market Division by Region

• North India
• West and Central India
• East India
• South India

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Indian digital marketing companies. Some of the major key players explored in the report by Expert Market Research are as follows:

• Oxedent Technologies Private Limited
• The NineHertz
• Kinnect Media Private Limited
• iProspect
• WATMedia Private Limited
• FoxyMoron
• Social Pulsar
• Blusteak Media
• QUBIX Integrated Media Services Pvt. Ltd
• Creative Monkeys
• GH Digital Media Pvt Ltd
• Others

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*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.