Global Cranberry Extract Market Report and Forecast 2023-2028

Global Cranberry Extract Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global cranberry extract market is being aided by the growth of the cranberry market. Aided by rising demand from food and beverage industry and rising demand for natural flavours and pigmenting agents, the cranberry market is expected to grow at a CAGR of 5.9% in the forecast period of 2023-2028.

Cranberry extract is derived from cranberries, a type of small acidic berry. Known for its rich nutrient and antioxidant content, cranberry extract is used widely in dietary supplements, functional foods and beverages, cosmetics, and pharmaceutical products. The extract is highly valued for its potential to prevent urinary tract infections, improve immune function, and offer anti-ageing benefits.

The increasing global emphasis on health and wellness is a significant factor driving the cranberry extract market growth. Consumers are becoming more aware of the health benefits of cranberry extract, which includes its antioxidant, anti-inflammatory, and anti-microbial properties. With more individuals seeking natural and effective solutions for health maintenance, the demand for cranberry extract, particularly in the form of dietary supplements, has surged.

The growth of functional food and beverage sector is significantly contributing to cranberry extract market demand. As consumers gravitate towards products that offer both nutrition and health benefits, manufacturers are incorporating cranberry extract into a variety of products, including juices, smoothies, snack bars, and yoghurts. These items not only cater to the taste preferences of consumers but also provide added health advantages, such as improved digestive and immune system function.

The cosmetics and personal care industry has identified cranberry extract as a promising ingredient due to its rich antioxidant content and potential skin health benefits. The extract is increasingly being used in formulations of skincare products, where it can help combat signs of ageing, protect against environmental stressors, and promote skin hydration.

As per the cranberry extract market analysis, regulatory bodies, recognising the health benefits of cranberries, have begun to support the use of cranberry extract in various products. In addition, manufacturers are investing in research and development to create innovative and effective cranberry extract products that meet consumer demand and adhere to quality and safety standards.

North America, being the leading producer and consumer of cranberries, dominates the global market for cranberry extract. The region’s mature functional food and beverage industry, coupled with high consumer awareness of the health benefits of cranberries, contributes to this leading position. Europe follows closely due to the growing demand for natural health supplements and cosmetics. The Asia Pacific region is emerging as a significant market due to increasing health consciousness and a growing middle-class population with disposable income.

Market Segmentation

The market can be divided based on source, product form, application, distribution channel, and region.

Market Breakup by Source
  • Organic
  • Conventional
Market Breakup by Product Form
  • Liquid
  • Dried
  • Powder
Market Breakup by Application
  • Food
  • Confectionery
  • Bakery
  • Dairy
  • Others
  • Beverages
  • Pharmaceuticals
  • Nutraceuticals
  • Cosmetics and Personal Care
  • Others
Market Breakup by Distribution Channel
  • Direct
  • Indirect
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global cranberry extract market. Some of the major players explored in the report by Expert Market Research are as follows:
  • NOW foods Inc.
  • Ethical Naturals Inc.
  • Artemis International
  • Nature's Way Products LLC.
  • Swisse Wellness Pty Ltd
  • Langyuan Bio-Tech Co., Ltd
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Cranberry Extract Market Analysis
8.1 Key Industry Highlights
8.2 Global Cranberry Extract Historical Market (2018-2022)
8.3 Global Cranberry Extract Market Forecast (2023-2028)
8.4 Global Cranberry Extract Market by Source
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.5 Global Cranberry Extract Market by Product Form
8.5.1 Liquid
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Dried
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Powder
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.6 Global Cranberry Extract Market by Application
8.6.1 Food
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.1.3 Breakup by Type
8.6.1.3.1 Confectionery
8.6.1.3.1.1 Historical Trend (2018-2022)
8.6.1.3.1.2 Forecast Trend (2023-2028)
8.6.1.3.2 Bakery
8.6.1.3.2.1 Historical Trend (2018-2022)
8.6.1.3.2.2 Forecast Trend (2023-2028)
8.6.1.3.3 Dairy
8.6.1.3.3.1 Historical Trend (2018-2022)
8.6.1.3.3.2 Forecast Trend (2023-2028)
8.6.1.3.4 Others
8.6.2 Beverages
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Pharmaceuticals
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Nutraceuticals
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Cosmetics and Personal Care
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
8.6.6 Others
8.7 Global Cranberry Extract Market by Distribution Channel
8.7.1 Direct
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Indirect
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.8 Global Cranberry Extract Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2022)
8.8.1.2 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2022)
8.8.2.2 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2022)
8.8.4.2 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2022)
8.8.5.2 Forecast Trend (2023-2028)
9 North America Cranberry Extract Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Cranberry Extract Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Cranberry Extract Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Cranberry Extract Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Cranberry Extract Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
16.1 North America Historical Price Trends (2018-2022) and Forecast (2023-2028)
16.2 Europe Historical Price Trends (2018-2022) and Forecast (2023-2028)
16.3 Asia Pacific Historical Price Trends (2018-2022) and Forecast (2023-2028)
16.4 Latin America Historical Price Trends (2018-2022) and Forecast (2023-2028)
16.5 Middle East and Africa Historical Price Trends (2018-2022) and Forecast (2023-2028)
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 NOW foods Inc.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Ethical Naturals Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Artemis International
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Nature's Way Products LLC.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Swisse Wellness Pty Ltd
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Langyuan Bio-Tech Co., Ltd
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Others
18 Key Trends and Developments in the Market

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