Europe Frozen Food Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the Europe frozen food market attained a value of USD 68.14 billion in 2022. Aided by the increasing demand for convenience food items and a growing focus on healthy dietary choices, the market is projected to further grow at a CAGR of 2.7% between 2023 and 2028 to reach a value of USD 80.22 billion by 2028.
Frozen food refers to products that have been subjected to freezing processes to preserve their nutritional content and extend their shelf life. Frozen foods include a wide range of items, such as fruits and vegetables, ready meals, meat and poultry, seafood, and bakery products, among others. Frozen food products are stored in controlled temperatures to maintain their quality and prevent spoilage, ensuring that the end consumers receive safe and nutritious products.
The Europe frozen food market growth is primarily driven by the increasing demand for convenience food items, as busy lifestyles and rising urbanisation have led to a surge in the need for quick and easy meal options. Frozen food products, with their longer shelf life and minimal preparation time, cater to this demand effectively, making them a popular choice among time-pressed consumers.
Another factor contributing to the Europe frozen food market expansion is the rising focus on healthy dietary choices. With growing health awareness, consumers are increasingly seeking nutritious and balanced food options. Frozen food manufacturers have responded to this trend by introducing a variety of products with higher nutritional content, such as frozen fruits and vegetables, whole grain-based ready meals, and organic and plant-based frozen food products. This shift towards healthier frozen food offerings has helped to expand the market further.
Additionally, the expanding retail landscape in Europe, including the growth of supermarkets, hypermarkets, and online retail channels, has facilitated the easy availability and accessibility of frozen food products to a larger consumer base. The increasing number of private label frozen food products and attractive promotional strategies employed by retailers have further fuelled the Europe frozen food market demand.
With the rising demand for sustainable and eco-friendly packaging solutions, the frozen food industry in Europe has witnessed a growing emphasis on the use of recyclable and biodegradable materials for packaging. These initiatives not only help in reducing the environmental impact of frozen food packaging but also cater to the sustainability-conscious consumers, further propelling the Europe frozen food market growth.
Market Segmentation
The market can be divided based on product, type, end use and country.
Market Breakup by Product
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