Category: Technology & Media
Technology & Media market research reports by Euromonitor International
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Home Video in Vietnam
Home Video in Vietnam Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand, but also because many consum ... Read More
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Home Video in the US
Home Video in the US Recent years have seen a significant shift in demand for televisions in the US as the category’s leading players have increasingly embraced the emerging category of OLED TVs. This has accompanied an increase in the production of the technology required to manufacture OLED TVs, w ... Read More
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Computers and Peripherals in Colombia
Computers and Peripherals in Colombia Although the contraction seen in desktops and peripherals is modest in 2023, the factors that led to the decline in 2022 are still present. These are the devaluation of the Colombian peso against the dollar, spiralling inflation and the loss of non-VAT days. Día ... Read More
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Home Audio and Cinema in Hungary
Home Audio and Cinema in Hungary Home audio and cinema recorded strong volume decline in 2023 as these products faced competition from wireless sound systems, the increasing sound quality of portable computers and smartphones, and a growing preference for compact and interior design-friendly audio a ... Read More
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Portable Players in Malaysia
Portable Players in Malaysia Portable players is dominated by wireless speakers, with portable multimedia players accounting for most of the remainder. Compact, portable and affordable, as well as being compatible with “on-the-go” lifestyles, wireless speakers are rapidly growing in popularity among ... Read More
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Mobile Phones in Nigeria
Mobile Phones in Nigeria Overall mobile phones are expected to register volume decline in 2023. Continuing elevated inflation and also a significant devaluation of the naira leads to a significant fall in consumer purchasing power. In particular, currency devaluation has made imported products more ... Read More
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In-Car Entertainment in the Philippines
In-Car Entertainment in the Philippines There is a declining interest in in-car navigation in the Philippines as newer cars are now generally already equipped with built-in navigation systems, resulting in less demand for in-car navigation. Furthermore, greater smartphone penetration and improving n ... Read More
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Mobile Phones in Austria
Mobile Phones in Austria The downward trend in mobile phones, following a brief increase in retail volume sales of smartphones during the Coronavirus (COVID-19) pandemic in 2020, is set to continue over 2023. The replacement cycle in smartphones seems to have finally peaked, as innovation slows, alo ... Read More
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Home Audio and Cinema in Japan
Home Audio and Cinema in Japan 2023 is set to be another year of volume decline for home audio and cinema. Indeed, sales in the category have been decreasing for over a decade. It is clear that the decrease is due to a structural shift in how consumers engage with music. This has been an inevitable ... Read More
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Portable Players in Japan
Portable Players in Japan It was in May 2022 that Apple announced it was discontinuing its iPod brand. Apple’s iPod is an iconic device, changing the face of music over the last two decades. With the advertising copy “1,000 songs in your pocket”, the first model debuted in 2001. Until then, major wa ... Read More
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Mobile Phones in Japan
Mobile Phones in Japan A truth in smartphones is that it is a scale business. The larger the volume produced, the better the cost, because it is easier to receive volume discounts from device makers. Large global players such as Apple, Samsung, and Xiaomi enjoy this advantage. On the other hand, pla ... Read More
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Computers and Peripherals in Japan
Computers and Peripherals in Japan 2020 was an unprecedented year globally, and this was reflected in computers in Japan. Being the most used operating system for computers, the launch of a new Windows OS and the end of support of a Windows OS were key triggers for replacement purchases of PCs. The ... Read More
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Home Video in Japan
Home Video in Japan There was huge demand for televisions in the country little more than a decade ago. During the period 2009-2011, two drivers pushed up sales of televisions significantly. One was the shift of broadcasting from analogue to digital in July 2011. The other was the Eco-Point programm ... Read More
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Imaging Devices in Japan
Imaging Devices in Japan Volume sales of digital cameras are set to see another year of decline in 2023. Over the last decade, volume sales have been on an unstoppable decreasing trend. One factor which is positive, however, is that the negative volume growth rate expected in 2023 is single-digit, a ... Read More
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Fan Engagement in Focus: Measuring the Impact of Sports Betting on the Industry
Fan Engagement in Focus: Measuring the Impact of Sports Betting on the Industry This report focuses on the impact of sports betting on fan engagement, and the challenge of winning in a content rich but attention poor media landscape. By analysing weighted web traffic and app data, it provides insigh ... Read More
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Next-Generation Customer Loyalty
Next-Generation Customer Loyalty Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right strategies and tools ... Read More
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Consumer Electronics: Half-Year Update H1 2023
Consumer Electronics: Half-Year Update H1 2023 Sales of consumer electronics were negatively impacted as consumers cut down on discretionary purchases as prices of electronics products escalated despite the economic uncertainties. Euromonitor International's Consumer Electronics: Half-Year Update H1 ... Read More
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Smart Homes: How to Unlock the Potential
Smart Homes: How to Unlock the Potential Smart home adoption will accelerate in the near term, as Matter-enabled devices become commonplace. Interoperability will enable companies to provide better experiences, while consumers will enjoy improved and more personalised services. Euromonitor Internati ... Read More
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Retailer Corporate Strategies in Marketplaces
Retailer Corporate Strategies in Marketplaces As the world emerges from the COVID-19 pandemic, online marketplaces are well-placed to continue their run of success in the dynamic e-commerce channel. This briefing analyses two major trends (Logistics and Unique Selling Proposition (USP)) that are gui ... Read More
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The Future of Smart Homes
The Future of Smart Homes Smart home adoption will accelerate in the near term, as Matter-enabled devices become commonplace. Interoperability will enable companies to provide better experiences, while consumers will enjoy improved and more personalised services. Euromonitor International's The Futu ... Read More
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Smart Homes
Smart Homes Smart home adoption will accelerate in the near term, as Matter-enabled devices become commonplace. Interoperability will enable companies to provide better experiences, while consumers will enjoy improved and more personalised services. Euromonitor International's Smart Homes global bri ... Read More
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New Economic Reality: Transforming Uncertainty into Opportunity
New Economic Reality: Transforming Uncertainty into Opportunity Businesses and consumers are facing a new economic reality as the global economy enters a period of slower growth and high inflation, while energy pressures, rising cost of capital, tight labour market, geopolitical risks and a reset of ... Read More
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Supply Chain Optimisation
Supply Chain Optimisation Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future. The supply chain optimis ... Read More
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Consumer Electronics and Appliances Brand Partnerships Address Key Trends: CES 2023
Consumer Electronics and Appliances Brand Partnerships Address Key Trends: CES 2023 As sales in consumer appliances and electronics moderate, brands must differentiate by delivering on key trends in the highly consolidated industries. Sustainability and connectivity remain key areas of investment, a ... Read More
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State of Play of Customer Loyalty
State of Play of Customer Loyalty Evolving customer loyalty triggers businesses to redefine their strategies and business models and deliver authenticity, flexibility and a seamless customer journey. Building a deeper, more emotional connection with the individual customer through a purpose-driven p ... Read More
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